twitter is more useful than you might think with lauren dugan editor and analyst, alltwitter.com
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Twitter Is More Useful Than You Might Think
with LAUREN DUGANEditor and analyst, AllTwitter.com
Why use Twitter? Some StatsTweets• 3 years, 2 months and 1 day. The
time it took from the first Tweet to the billionth Tweet.
• 1 week. The time it now takes for users to send a billion Tweets
• 6,939. Current TPS record, set 4 seconds after midnight in Japan on New Year’s Day.Accounts
• 460,000. Average number of new accounts per day over the last month.• 182%. Increase in number of mobile users over the past year.
Source: The Twitter Blog (http://blog.twitter.com/2011/03/numbers.html)
Why use Twitter? Business vs. PersonalIt isn’t enough to have one or the other –
Twitter blurs the line Business accounts often features headshots,
personal accounts are tied to a business blog
You must be comfortable sharing some (not all) of who you are as a person on your business Twitter account
But avoid “oversharing” – keep it professionals
Why use Twitter? 7 Ways Business Can Get the Most from 140 Characters
Branding and visibilityCustomer supportCustomer outreach/feedbackNetworkingInternal communicationLead generationTo support other online presences
Twitter Basics: Targeting your ProfileBio pic – logo or headshot?Bio – target the right audience
Include your interests, and why you are on Twitter Prioritize Keywords
Include a link to your company website, blog, LinkedIn etc.
No more than one
Twitter Basics: Finding Accounts to FollowFollow accounts that are in your nicheSearch for keywords related to your niche
http://search.twitter.com/advancedUse tools
Twollo (free complimentary 2 keyword account) Who Follows Whom Just Tweet It Listorious
Use Twitter’s “Who to Follow” http://twitter.com/#!/who_to_follow
Participate in #FollowFriday
Twitter Basics: What to TweetIdeas ValueEngagementInteractionOpinionQuestionsHashtags
Twitter Basics: How Often and When to TweetNo one-size-fits-all solutionMore than once per day, at leastDon’t be afraid of trial and error
Make sure you monitor your efforts Tweet Effect ChirpStats monitor your @mentions
Tweet when your audience is listening Timely TweetStats
Repeating tweets is OK – sort of
Twitter Basics: Common MistakesLeaving your account dormantNot engaging your audienceNo personalityToo much personalityTweeting too close together
Advanced Tweeting: Your Tweet ScheduleWhat is a Tweet Schedule?
Pre-written, staggered, evergreen Offer useful information not restricted by time or
place
Why use a Tweet Schedule? Helps keep your Twitter message targeted Keeps Twitter account active with little maintenance
How to Set up a Tweet Schedule Use a dashboard like HootSuite Write 10-20 tweets at a time, targeted Don’t schedule them too close together Intersperse them with your real-time tweets
Advanced Tweeting: Monitoring the ConversationMonitoring Twitter is just as important as
using it
How to Monitor Twitter:Define your keywords
http://search.twitter.com/advancedMake a scheduleFind the right toolsFollow the re-tweets
Add “+” to the end of any bit.ly link to see its retweet stats
Wash, rinse, repeat!
Advanced Tweeting: Monitoring the CompetitionUse a Twitter dashboard/management toolFollow the competition – shhh!Find out what people are saying about the
competition Search for their @username Search for related keywords
Who is the competition following? Who’s following them?
Advanced Tweeting: Using HashtagsHashtags form the core of conversations on
TwitterGet to know your hashtags
Explore Trending Topics Use WhatTheTrend.com
Hashtags organize your tweetsHashtags target your audienceHashtags get you more retweetsFollowing hashtags
TweetChatHashtag chats – get to know the ones in your
niche
Twitter Tools and Resources
AllTwitter.com Articles7 Ways Businesses Can Use Twitter
http://www.mediabistro.com/alltwitter/7-ways-businesses-can-use-twitter_b3994
Setting up a Business Account http://www.mediabistro.com/alltwitter/everything-you-nee
d-to-know-about-setting-up-a-business-twitter-account_b580
3 Tips for Writing a Killer Twitter Bio to get Targeted Followers
http://www.mediabistro.com/alltwitter/3-tips-for-writing-a-killer-twitter-bio-to-get-targeted-followers_b133
Advanced HootSuite Techniques http://www.mediabistro.com/alltwitter/advanced-twitter-t
echniques-scheduling-monitoring-and-managing-with-hootsuite_b2694
25 Interesting Things You Can Tweet (Besides Blog Posts and Retweets)
http://www.mediabistro.com/alltwitter/25-interesting-things-you-can-tweet-besides-blog-posts-and-retweets_b3459
AllTwitter.com ArticlesWhy You Need to Create a Tweet Schedule
Now http://www.mediabistro.com/alltwitter/why-you-nee
d-to-create-a-tweet-schedule-now_b1514How to Monitor Twitter
http://www.mediabistro.com/alltwitter/how-to-monitor-twitter-for-businesses-of-all-sizes_b136
Use Twitter to Spy on the Competition http://www.mediabistro.com/alltwitter/how-to-use-t
witter-to-spy-on-the-competition_b1807Why Use Hashtags
http://www.mediabistro.com/alltwitter/twitter-101-why-use-hashtags_b2571
5 Useful Tools to Monitor Hashtags http://www.mediabistro.com/alltwitter/5-useful-
tools-to-monitor-twitter-hashtags_b977
AllTwitter.com ArticlesHow to Join a Hashtag Chat
http://www.mediabistro.com/alltwitter/how-to-join-a-twitter-hashtag-chat_b1650
15 Hashtag Chats http://www.mediabistro.com/alltwitter/15-hashtag-
chats-you-should-be-following_b1646
6 More Hashtag Chats http://www.mediabistro.com/alltwitter/6-more-
hashtag-chats-you-should-be-following_b3633
Questions?
Thanks for joining us!
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