twilio con2012 v2

Thursday, October 18, 12

How to Support10,00 Callsand have fun doing it

Mal McKay

Background

Remember SOPA?

October 26th 2011

Stop Online Piracy ActHouse Bill 3261

"To promote prosperity, creativity, entrepreneurship, and innovation

by combating the theft of U.S. property, and for other purposes."

Permits the attorney general to take action against any site if “the owner or operator of such Internet site is facilitating the commission

of [copyright infringement].”

HR 3261 Section 102!a"(2)

`A site is dedicated to theft of U.S. property’ if [it] is primarily designed

… for the purpose of offering services … that enables or

facilitates [copyright violation].

HR 3261 Section 103!a"(1)

ISPs block the site

Search Engines delist the site

Ad networks drop the site

Payment providers close the site’s account

!and you get sued"

ISPs block the site

Search Engines delist the site

Ad networks drop the site

Payment providers close the site’s account

Example

If you cango to and post a video of yourself singingCarly Rae Jepsen songs

A site

that can facilitate

If you cango to and post a video of yourself singingCarly Rae Jepsen songscopyright violation

A site

that can facilitate

ISPs block

Search Engines delist

Ad networks drop

Payment providers close ’s account

!and you get sued"

Example

What Happened?

The Internet got angry

The Internet protested

November 16th2011

This Could Happen

1,000s of sites

went darkThursday, October 18, 12

Great!

FormFaxes

EmailsFormFaxes

EmailsPersonalised

Letters

FormFaxes

EmailsPersonalised

LettersPhone Calls

FormFaxes

Let’s Build it

This Could Happen

Call Congress!(202) 224-3121

3pm 5pm 7pm 9pm 11pm

This Could Happen

Call Congress!

Phone Number

Connect Me!

<?xml version="1.0" encoding="UTF-8"?>

3pm 5pm 7pm 9pm 11pm

Great?

Noon 2pm 4pm 6pm 8pm

Connected Fail

Connected Hung Up Fail

Switchboard overloaded Waiting

too longMailbox

Full Don’t knowwhat to say

too longMailbox

Skip the Switchboard

(1 < 435)

This Could Happen

Call Congress!

Phone Number

Connect Me!

{{caller.rep.number}} </Dial></Response>

http://your.app/congress.twml?FromZip=90210

More offices(435 < 1365)

<Response> <Dial>{{if after_hours}}{{caller.rep.district.num}}

{{/endif}} </Dial></Response>

too longMailbox

<Response> <Dial timeout=”20”>{{caller.rep.any.number}}

</Dial><Say>Please leave a message

</Say><Record playBeep=”true” />

</Response>

Voicemail Connected Hung UpFail

too longMailbox

<Response><Play>http://t.co/talkingpts.mp3

</Play><Say>Get Ready!</Say><Dial>{{number}}</Dial><Say>Leave a message</Say><Record playBeep=”true” />

</Response>

too longMailbox

<Response><Play>talkingpts.mp3</Play><Say>To be called back, press #</Say><Gather finishOnKey=”#” ><Dial>{{number}}</Dial>

</Gather><Record playBeep=”true” />

</Response> Thursday, October 18, 12

Noon 4pm 8pm Midnight 4am 8am Noon

http://api.twilio.com/send_me

3. Celebrity Buddy

What to do with leftover calls

2. Conference Line3. Celebrity Buddy

1. Greeting Cards2. Conference Line3. Celebrity Buddy

Epilogue

Success.

“Behind the scenes, [staffers] confirmed to TPM that the entire piracy debate had become so ‘toxic’ that virtually no lawmakers were likely to be ready to re-engage it anytime soon.”

Carl FranzenTalking Points Memo

Your turn.

Thank You

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