turning ad formats into app features

Turning Ad Units into App Features

Adam Ben-DavidVice President, Supply-Side-Platform

Rewarded Video: Everybody Wins

Rewarded Video

Player

DeveloperAdvertiser

+ Opt-in+ Get Value

+ Quality engagement + Positive brand association

+ Engagement+ Retention+ Revenue

Developer

DeveloperHow?

Why?

Why?

Lowest Low Medium High Highest0

1

2

3

4

5

6

7

8

Ad Engagers Non Engagers

Impact on EngagementGames Per Session vs. User Engagement Levels

Ad Engagers Non Engagers0%

1%

2%

3%

4%

5%

6%

7%

8%

9%

10%

Impact on RevenuePercentage of users which generate IAP

How?

End-to-End Design Finished product with ‘Add-ons’ (Tacky)

VS

How?

Feature:Boosts

Video ‘Luck’ mini-game Post-ActionPre-Action

Feature:More Turns

Pre-Action Video Post-Action

Feature:Speed up

Pre-Action Video Post-Action

Feature:Revive

Pre-Action Video Post-Action

Rules to Remember

1. Integrate the ad experience into your game loops 2. Make it a natural part of the game look and feel3. Show the player clear value proposition4. Inform the player that he got his reward5. Get creative with design

Thank You!Questions?