turing's sunflowers - case study: citizen science

…the sunflower is mine… Van Gogh 1880

…the sunflower is mine… Van Gogh 1880

Erinma OchuErinma Ochu

#citizenscience#citizenscience

1. Crowdsource number patterns in nature dataset 2. Engage 3000 people from Greater Manchester 3. Learn about Turing & how number patterns work in sunflowers 4. Provide a media story

Cross Platform Behaviour

http://bit.ly/1aZHPgA

Media Reach: 62.8MillionUser generated content views: (images & video): 124,248Event attendees: 3046 (80% from Greater Manchester)Email registrations: 28% from Greater ManchesterSunflowers pledged: 12,000 (35% from Greater Manchester)Other Blogs: 40Countries: data from 7 countries; pledges from 22

Digital & Partnership Strategy

Digital & Partnership Strategy

Outreach StrategyOutreach Strategy

How can the crowd help?

http://www.Sallyfort.com http://bit.ly/ZL3sSd

Open Voice Community ChoirOpen Voice Community Choir

Lessons LearnedBuild Community Opportunity

Cross-disciplinary researchExtend reach & demographicsBuilds audience & contentPromotes learning

Key partnershipsSupport contributorsProvide learning resourcesRecognise contributions

www.slideshare.com/erinmaochu

erinma.ochu@manchester.ac.uk