trust(worthiness)
Post on 18-Jul-2015
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TRUSTWhat it is and
why it is important.
Why?
We engage directly with the customer:
• New leads are created from recommendations
• Sales process is supported by references
• Retention is founded on satisfaction
Trust underpins all these aspects.
Competence
Honesty
Reliability
What?
Reliability
Product
• Good Stability
• Safe updates
• Managed change
People
• Punctual
• Not forgetful
• Conscientious
Process
• Clear & informed
• Repeatable
• Timely
Competence
Product
• Feature Relevance & innovation
• Scalability & Resilience
• Customization & Integration
People
• Technical Skills
• People Skills
• Team/Project Skills
Process
• Consultative Sales Process
• Proactive Project/Support
• Agile Development
Honesty
Product
• Data sheets & Documentation
• Supported Platforms
• Licensing
People
• Integrity
• Respectful
• Open & inquisitive
Process
• Transparent
• Uniform
• Audit trail
Competence
Honesty
Reliability
“Two out of three ain’t bad”(meatloaf)
“One, is a bloody disaster”(me)
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