tribal ddb beac presentation may 7

THE FUTURE OF THE CLASSROOM

Integrating Social Media

#beac_soc

WHAT IS SOCIAL MEDIA?

PROFOUND CULTURAL SHIFT

THE REALITY IS THAT WE ARE IN THE MIDST OF A

8

67,000+NUMBER OF PEOPLE

JOINING LINKEDIN EVERY

DAY

450,000,000

NUMBER OF PEOPLE ON

FACEBOOK

830,000+NUMBER OF PEOPLE JOINING

FACEBOOK EVERY DAY

CITY POPULATIONS

835,000 LA PAZ

816,000 LIVERPOOL

789,000 ATHENS

779,000 ZAGREB

777,000 STOCKHOLM

743,000 AMSTERDAM

739,426 SAN FRANCISCO

725,000 RIGA

610,000 VILNIUS

602,000 SEATTLE

587,000 OSLO

582,000 DUSSELDORF

578,000 VANCOUVER

55NUMBER OF MINUTES THE

AVERAGE USER SPENDS

EACH DAY ON FACEBOOK

50%CONSUMERS WHO ARE MORE LIKELY TO BUY IF ENGAGED VIA SOCIAL SITES

CHADWICK MARTIN BAILEY, FEB 2010

1,500,000+BUSINESSES HAVE A FACEBOOK FAN PAGE

20,000,000+PEOPLE JOIN A FAN PAGE EVERY DAY

66% PERCENTAGE OF BRAND TOUCHPOINTS NOW GENERATED BY CUSTOMERS

MCKINSEY QUARTERLY, JULY 2009

0.19%

6.49%

CLICKTHROUGH RATE FOR AVERAGE BANNER AD

CLICKTHROUGH FOR AVG FACEBOOK WALL POST

VITRUE, AUGUST 2009

FORRESTER, 2008

38x more. Why the difference? The first is an intrusion/distraction. The other is news involving a

trusted friend.

38x more. Why the difference? The first is an intrusion/distraction. The other is news involving a

trusted friend.

WHY IS SOCIAL MEDIA IMPORTANT?

50% growth

70% drop

LET’S TALK ABOUT TWITTER

# hashtags@ repliesD direct messagesRT retweet

THE BACKCHANNEL

WHAT IS THE BACKCHANNEL?

Does anyone understand what is going on?

TREND: BACKCHANNEL IS BECOMING THE FRONTCHANNEL

HOW TO EMBRACE THE BACKCHANNEL

WELCOME THE BACKCHANNEL

RECRUIT A BACKCHANNEL TEAM

MAKE YOUR KEY POINTS TWEET-ABLE

ENCOURAGE PARTICIPATION

CREATE AN ARCHIVE

LEARN FROM THE BACKCHANNEL

HOW ARE CLASSROOMS USING SOCIAL MEDIA?

PURDUE UNIVERSITY: THE HOTSEAT

STANFORD: FACEBOOK OPEN OFFICE HOURS

UT DALLAS: THE TWITTER EXPERIMENT

VESTAVIA HILLS HIGH SCHOOL: TWEET LESSONS PLANS

CARDIFF UNIVERSITY: TWEPRINTS

NORTHWESTERN UNIVERSITY: NEWSMIXER

UNIVERSITY OF WISCONSIN: COVERITLIVE

STOCKHOLM UNIVERSITY: STREAMING SEMINARS

TREND: SOCIAL MEDIA CURRICULUM

MORE OPPORTUNITIES

• Class communication – Teachers/lecturers could be encouraged to use Twitter as

a way to communicate with students about homework, room changes, time

changes, class preparation, further reading etc.

• Conference news – Conference tags (#tags) can be added in posts to identify

updates as conference news. In following a conference you’re able to receive live

news from an event and gain ‘insider knowledge’ that only the insiders are getting.

• Q and A sessions – Stuck on your homework? Not sure what the next class is

about? Was there any reading to do? What room is it being held in? Who’s the guest

speaker? If in doubt ask your class mates, surely one of them will know the

answers.

• Distance learners – Using Twitter to communicate with distance learners has the

potential to offer students greater learning support and encouragement throughout

their courses.

• Networking – As a social networking application Twitter also provides the perfect

space to monitor new developments in your subject area on an international scale.

IN SUMMARY: BACKCHANNEL BENEFITS

• Participation

• Community Building

• Instant Feedback

• Research

• Study Tool

Thank You