trend magazine winter 2013
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Spring 2013 Collections
Stilettos trump a “man’s, man’s world”
SHOWMEUCSDSean Couey– the man behind the lens for UCSD’s street style
Girls Runthe World
Mercedes-Benz Fashion Week
LETTERThis issue has probably been one of the most exciting to
work on with the contributors and the staff of Trend. Trend
magazine was always focused on women’s fashion and design,
and every launch party, I’d always get similar feedback from
our smaller male audience saying, “Your magazine looks great
and I can’t believe students put these together! I wish I could
show up at your launch party and all, but I honestly would
feel extremely singled out as a guy showing up to a fashion
event”, “I wish you guys did a segment on menswear cause it
could definitely come in handy for a lot of us, guys.” Taking
this into account, the ladies at Trend and I have been hit
with a recent menswear-fever. Winter just calls for LAYERS,
LAYERS, AND MORE LAYERS, so after gawking over countless men’s
boots, shawl collars, patterned button-downs and bow ties
that were taking the runways by a storm, we decided to try
something new and have a menswear issue for the first time.
Needless to say, this issue was extremely exciting to
work on, as our ladies began bringing our A-game into this
work. In the end, our collaborative work towards a new
menswear issue with a spin off of a women’s power issue ended
up, reflecting our own staff as a powerful team with an edge
for fashion. We hope you all enjoy our fruits of labor and get
to share the same rush of passion and excitement we all got
at our pride and joy! Share with us what you thought of the
issue and what else you’d love to see in our upcoming issues at
trenducsd@gmail.com
Stay classy, San Diego!
xoxo,
the editorfrom
Sarah Chung
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contents4 6 7
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behindscenesthe THE W HOTEL SAN DIEGO, SAN DIEGO
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Silicon ValleyMarissa Meyer, the present
CEO of Yahoo! is the youngest CEO of a Fortune 500 company and she was also the first female engineer at Google. She graduated with honors from Stanford University with a B.S. in symbolic systems and a M.S. in Computer Science. Often compared to as the female Mark Zuckerberg of Silicon Valley, Marissa Meyer could not be any different. Ms. Meyer’s sartorial choices are just as watched as the daily stock value of her company. The newest fans of the multi-billion Fashion industry is Silicon Valley, breaking the geek stereotype in Northern California.
While the fashion industry has long been scorned and criticized by skeptics for being superficial, the tables are turned in the hoodie-dominated tech society. According to tech entrepreneur Leila Janah, “ the perception in Silicon Valley is that if you dress well, you couldn’t possibly
Fashion&
be smart”. Many women even describe a pressure to blend in, in order to look smart. It is no question that women are already a minority in science and math majors, and they stand out simply for being a woman. In Silicon Valley, women represent only 5% of founders and executives of tech-startups, a quarter of professionals, and 11% of tech investors. Marissa Meyer believes that the key to encouraging more women into pursuing science and technology fields is to promote their femininity: “You can be into fashion and you don’t have to be the pasty white programmer with a pocket protector staying up all night.”
To all the ladies working nights away in the Computer Science dungeon or representing the minority in Fluid Mechanics with 60 guys; just remember, your berry lipstick doesn’t diminish your coding skills.
PHOTO BY BRIGITTE LACOMBE FOR GLAMOUR
WRITTEN BY PRIYANKA Upadhyay
Norman Jean Roy, Vogue, August 20096
Paint
Obsessive Compulsive Cosmetics Lip Tar in Psycho $16
NYX Extra Creamy Round Lipstick in Chaos $4
MAC Lipstick in Russian Red $15
e.l.f. Studio Matte Lip Color in Rich Red $3
Revlon Super Lustrous Lipstick in Red Lacquer $7.99
NARS Semi-matte Lipstick in Red Lizard $24
NYX Black Label Lipstick in Cherry $7.50
Kat Von D Painted Love Lipstick in Adora $19
Fair skin tone
Bronze or OliveSkin Tone
Deep Skin Tone
Beige or GoldenSkin Tone
For fair skin tone you want to stick with a matte red with an orange tone.
For a bronze or olive skin tone you want to stick with a pink red tone.
For a beige or golden skin tone you want to stick with a dark, deep lip with a golden undertone.
For a deep skin tone you want to stick with a blue-based shade of red.
Make up artist, Bronwyn LeAnn gives us her top brands to help us achieve the timeless look of siren lips with the perfect shade of red for every skin tone. Bronwyn has been in the cosmetics industry for 5
years, working for Christian Dior, Bobbi Brown, and
freelanced using MAC, Makeup
itRED Forever, and Urban Decay. She now works for “A
Style Concierge” in downtown San Diego, taking her from photo shoot sets to runways.
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SeanCoueyFounder of SHOWMEUCSD.com
n the midst of a bustling campus like UCSD,
where everyone is busy trying to rush to
their next lecture on the other side of our
immense school grounds, or weaving through
student traffic to escape the mass marketing
taking place on Library Walk, it’s hard to notice
the diverse culture around us. Transfer student,
Sean Couey, decided to do us a favor by taking the
time to look up at the diversity on campus in the
form of fashion through his camera lens. La Jolla
may definitely not be the fast-paced city full of
culture conspicuously apparent at every corner
like the fashion central cities of New York City
or Los Angeles, as we imagine, but Sean turned
our peaceful college town into his own personal
LOOKBOOK in his street style blog–SHOWMEUCSD.COM
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Photos: Robert AsamiMUA: Bronwyn LeAnnHair: Justine Frye
LOCATION: W HOTEL, SD
Button down: G-Star RAW
Bracelets: PuraVida
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Sarah: So, right off the bat: What inspired you to start SHOWMEUCSD?
Sean: I really wanted some experience; I wanted something to show for
myself. I was interested in fashion as a possible career path and knew
that experience would increase my chances for future employment. I
was having a hard time finding ways to get fashion related experience in
San Diego, so I decided to make my own experience. As the website evolved,
it became clear that my website could also be a resource for current
and future UCSD students.
Sarah: That’s awesome and it’s true-most people would glamorize NYC
or LA as being the fashion hosts of the US, and San Diego isn’t exactly
the first city to pop into mind when you think of “fashion”. I know you’re
currently an economics major but what career path in fashion were
you interested in pursuing?
Sean: When I started the website, I envisioned myself working in
marketing or trend spotting for menswear. Now, I am more interested in
the business and operations side of the industry.
Sarah: “SHOWMEUCSD” is all about trend spotting and as the
photographer, what kind of style are you drawn to? Is there a certain
“criteria” you follow in order for someone to stand out as a pick for
your page?
Sean: It’s funny you ask that. It’s actually more of a gut feeling when
I’m out shooting. If there is one “criteria” in the back of my mind, it’s that I
want to get a good representation of what campus is like. I don’t want
to focus on one certain style, I would rather include as many different
styles as possible. I am personally drawn to layering and subtle
flashes of unique patterns and colors, but I try not to let my bias
influence the website.
Sarah: Speaking of bias-What would you define as your own personal
style?
Sean: I am definitely a minimalist. I have a few high quality pieces that
lean towards function rather than form.
INTERVIEW seanCOUEY
withQ&A BY SARAH CHUNG
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Sarah: I heard you studied abroad in Milan, which happened to be a key
to your inspiration in trend spotting. From your time in Italy’s fashion
capitol, how do you think US street style compares to street style in
Milan?
Sean: The people and their styles vary widely in Milan, just as they
do in the US. The difference is that a larger percentage Milanese take
time and think about the way they present themselves to the world
compared to Americans. I would describe the style in Milan as slightly
more refined and calculated. Most of the Milanese take the way that
they present themselves to the world very seriously. I would say on
average, that you see more of the population expressing a style that
is calculated and thoughtful in Milan than you do in the US. It’s really
more a part of the culture there than it is here. To me it looked like
most of the Milanese woke up with an idea of how they wanted to look
that day and made the effort to make that vision a reality. It was
rare to see someone, besides myself, who looked like they just “threw
on whatever” which is what I see most Americans do everyday. So when
I say fashion in Milan is calculated, I mean that thought and effort go
into making one’s style.
Sarah: What’s your Trend Report, as in the top accessories, designs,
style, and clothes for the upcoming winter season for men?
Sean: I’ve never been good at predicting the future, but I would love to
see an explosion of “ugly” Christmas sweaters!
Sarah: Where do you see the future of fashion blogging?
Sean: Fashion blogging will continue to grow as long as bloggers
continue to monetize their sites by leveraging viewership to market
for established brands. If there is money to be made, people will follow.
This isn’t necessarily a bad thing, it’s just the nature of the industry.
The nice thing about it is that anyone can log-on and create a website,
virtually free of cost. This means that content will never be limited to
the opinion of a few at the “top”. I think blogging will continue to provide
a wonderful open resource of inspiration for people.
Sean will be graduating this Winter, and so, to continue the legacy of
trend spotting at UCSD-Trend Magazine has agreed to carrying on with
his blog. Be on the look out for our renovation of SHOWMEUCSD.COM as
we pull it back up from it’s long hiatus!
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grey suit pant: Vocabulary Boutiquenavy suit jacket: Hunt and Gather
WHILE
is still youngTHE NIGHT
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Green cardigan: g-star rawBlue Henley, striped blue button-up: Vocabulary Boutique
orange printed tights, sheer white button up, grey overcoat: hunt and gatherYellow cardigan: G-Star RAW
Scarf: Crow Thiefdenim, tank button up: cotton onblack leather skirt, free people: the fabulous rag
navy Coat: G-Star RAWcharcoal grey sweater, orange button-up: Vocabulary Boutique
Button down: G-Star RAWBlazer: Crow Thief
Photos: Robert AsamiMUA: Bronwyn LeAnnHair: Justine Frye
LOCATION: W HOTEL, SD
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black spiked biker leather jacket, sheer studded tank, black skinny pants: Bubbles Boutique
DamselsDistressin
Photos: Robert AsamiMUA: Bronwyn LeAnnHair: Justine FryeLOCATION: W HOTEL, SD
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Shirt: Love CultureLeopard fur: Bubbles Boutiqueleather skirt: hunt and gather
Bracelets: PuraVida
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sequin fur dress: Bubbles boutique
Gold lace top: the fabulous ragblack skirt: forever21
red clutch: Bubbles boutique
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Black fringe vest: Bubbles BoutiqueRed sweater dress, hype: the fabulous rag
PUT YOUR BEST FOOT FORWARD
Chukka Boots, also known as Desert Shoes, are the hottest trend in menswear this season
MACALISTER BRICKMAN BOOTS IN SUEDE | $158 ANCHOR GREY
Suede Wingtip Chukka Boot | $340 DARK STONE
‘Pete’ Chukka Boot | $179
GREYJ. CREW Thomas Dean J.D. Fisk
Originals ‘Desert’ Boot |call store
Originals ‘Desert’ Boot | $120
blue suede‘Paul’ Winter Chukka Boot | $129.90
bURGUNDY suedeCLARKS CLARKS COLE HAAN
Originals ‘Desert’ Boot | $120 TAUPE DISTRESSED‘Air Colton’ Winterized Chukka Boot | $228 DARK BROWN CLARKSCOLE HAAN
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Mane of Steel
San Diego’s humidity and marine layer can tend to be the bane of
existence for our hair. To help us tame our locks and prevent us
from looking a hot mess, Justine Frye of “A Style Concierge” located
in Downtown San Diego gives us a list of her favorite brands we
just can’t go wrong with.
Justine Werline got into hair styling three years ago when a friend asked to style
her for a boudoir pin-up shoot. The studio offered her a job on the spot after immediately acknowledging her as a natural talent. Justine’s favorite look has to be retro hairstyles from the 1940’s to 1960’s. Since then,
she has traveled all over Southern California, styling for various events
such as runways and photo shoots.
Big Sexy Hair WeatherproofHumidity Restraint Spray $18.95
Bumble and bumble. Defrizz $27
Paul Mitchell SmoothingGloss Drops $23.69
Paul Mitchell Smooth Super Skinny Relaxing Balm $22.49
Paul Mitchell Firm Style SuperClean Sculpting Gel $11.99
Layrite Super Hold Pomade $15.99)For Men (Fragrance-free)
Layrite Original Pomade $14.99 (Fragrance-free)
Paul Mitchell Dry Wax $19.59
Suavecito Pomade Firme/Strong Hold $11.99
For Men (Fragranced)
Paul Mitchell Super Clean Extra $18.49
“Provides a firm weather resistant hold, while
maintaining a healthy shine.”
“Use with any hair type to define and
control any texture.”
“You could dunk your head in water
and it wont budge!”
“Use with straight hair for lightweight but strong hold.”
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FASHION WEEK 2013Christian Dior
Jean Paul Gaultie
Maison Martin Margiela
Armani Privé
Giambattista Valli
Jean Paul Gaultie
Armani Privé
Giambattista Valli
Jean Paul Gaultie
Bouchra Jarra
Jean Paul Gaultie
Jean Paul Gaultie
Chanel
Jean Paul Gaultie
Jean Paul Gaultie
What’s beyond the horizon? We took a look into Fashion Week and picked the top looks that
blazed the runway in Paris, London, and Milan for the Spring 2013 Haute Couture Collection.
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FASHION WEEK 2013Armani Privé
Giambattista Valli
Jean Paul Gaultie
Versace
Christian Dior
Jean Paul Gaultie
Maison Martin Margiela
Christian Dior
Jean Paul Gaultie
Valentino
Christian Dior
Jean Paul Gaultie
Valentino
Giambattista Valli
Jean Paul Gaultie
Valentino
Giambattista Valli
Jean Paul Gaultie
Versace
Photographs by Marcus Tondo/
InDigitalteam/GoRunway.com
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Upcoming Events Local events-
yours to enjoy.
Opening night: February 9, 2013Visual Art Supply presents “Nasty City Approved” San Diego’s local contemporary art store hosts an opening show for artists Unique, Keemowerks, and E.vil. Think art from the streets to canvas.
3524 Adams Ave.San Diego, CA 92116(619) 501-5585
February 1-28, 2013San Diego’s 24th Annual Museum Month42 members of the San Diego Museum Council offer half-off their regular admission fees all month! This includes the California Surf Museum, the San Diego Botanic Garden, and many more.
http://www.sandiegomuseumcouncil.org/museum_month/
South Bay Drive-InWant the feel of the retro drive-in movies without the old films? The South Bay Drive-In is a bit pricier at $7 per person, but worth the money compared to a theater ticket when you get to lay back in your car to see new movies like “Django Unchained”. Aside from the awesome fact that they play movies on the daily, every Wednesday, Saturday and Sunday, they have an outdoor Swap Meet during the day.
2170 Coronado Ave. San Diego, CA 92154Coronado Beach(619) 423-2727
http://southbaydrivein.com/#/directions/
Forty Foot Films at Reading CineMAsThe Reading Cinemas at Clairemont pays homage to some great timeless black and white films. For February, they’re dedicating a good portion of their program to the most gorgeous woman of Hollywood- Audrey Hepburn. Catch films like “Sabrina”, “Roman Holiday”, and “Breakfast at Tiffany’s”. Students get in for $6.50 each and get this, FREE popcorn on Mondays!
Town Square 144665 Clairemont DriveSan Diego, CA 92117Clairemont(858) 274-9994
Full Moon Drive-InEnjoy a weekend, Friday-Sunday, in a retro drive-in movie with some classic throwback films! Some upcoming films for February include “A Clockwork Orange”, “Harry Potter and the Sor-cerer’s Stone”, and “Eternal Sunshine of the Spotless Mind”. $20 per car-Decent priced if you can manage to stuff your car and split the fee!
1500 Felspar St. San Diego, CA 92109Pacific Beach
http://www.fullmoondrivein.com/
February 9, 2013, runs through March 22, 2013Spike and Mike Festival of AnimationFrom our heartwarming films like “Toy Story” to our raunchy TV shows like “South Park”, we’ve all got our animations to thank for the greater part of our childhoods. The Museum of Contemporary Art San Diego in La Jolla celebrates Animation’s 30th Anniversary in our pop culture with discussion panels and special guest appearances from Disney Pixar and the Simpsons. Admission fees are $13-15.
Museum of Contemporary Art San Diego700 Prospect St.San Diego, CA 92037La Jolla
http://www.spikeandmike.com/
February 9, 2013, Also every second Saturday of each monthRay at NightNorth Park opens up it’s neighborhood for San Diego’s largest and longest-running monthly art walk. Galleries hosting both local and nationally renowned artworks open especially late to invite the curious and the creatives to explore. Best part? the live music and the vendors that take over the streets.
3803 Ray St. San Diego, CA 92104North Park
http://www.northparkarts.org/
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staffSarah ChungTanya ZhangRachel KimMichele NguyenChristine KimMaggie LiPriyanka UpadhyayStephanie Tsao
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