trend booklet aw16 for icb

Autumn Winter 2016 Collection

INTRODUCTION

International Concept Brand (ICB) is a brand designed for women who view themselves and society from a global perspective. Despite being complex individuals, these women are graceful and self-assured. They keep pace with contemporary trends while still maintaining their respect for tradition.

Above all, they are unique.

ICB’s main concept is “Sharp & Modern”.

ICB fashion evoke the inner confidence of contemporary women while offering sophisticated, fashionable, and elegant style. Continuing this identity, this Autumn Winter 2016 - 2017, the Unexpected Alterations was chosen to be the theme for the brand’s new collection. Simple with a twist from cuts, tying or wrapping details, this year promises many excitements.

AW 2016

U N E X P E C T E D

A L T E R A T I O N S

U N E X P E C T E D

A L T E R A T I O N S CONCEPT BOARD

Wanda Nylon AW 2016

Devian Art

Devian Art

Devian Art

Weheartit

AW 2016

Aalto AW 2016

Weheartit

Devian Art

Devian Art

Devian Art

U N E X P E C T E D

A L T E R A T I O N S COLOUR BOARD

Devian Art Weheartit

PANTONE 11-4201 TCX PANTONE 19-0303 TCXPANTONE 18-0503 TCX PANTONE Blue 072 C

Devian ArtWeheartit Weheartit

AW 2016

FABRIC & PRINT BOARD

Ponte75% Polyester/21% Rayon/4% Spandex

Use for body-fitted tunics

Poly/Cotton Twill Fabric65% polyester/35% cotton

Use for trousers, skirts and tunics

Satin Georgette100% Polyester

Use for camisole tops and dresses

Cotton Twill Fabric100% cotton

Use for blouses, tank tops & dresses

U N E X P E C T E D

A L T E R A T I O N S SILHOUETTER e l a x e d w i t h

f o c u s e d d e t a i l s

1205AW 2016Vogue

Stella McCartneyAW 2016Vogue

MuglerAW 2016Vogue

Gayeon LeeAW 2016Vogue

AW 2016

KEY GARMENTS

The Camisole Top The CulottesInspired from Áo Yếm Matching trousers of Áo Dài

The Side split TunicInspired from Áo Dài

U N E X P E C T E D

A L T E R A T I O N S TRIMS & DETAILSU n e x p e c t e d C u t s

VionnetAW 2016Vogue

Gayeon LeeAW 2015Vogue

Instagram

Claudia LeeAW 2016Vogue

Gayeon LeeAW 2016Vogue

AW 2016

WRAP & TIE

Proenza SchoulerAW 2016Vogue

WGSN

WGSN

Vanessa TaoAW 2016WGSN

P R O D U C T

R A N G EGarment- Camisole CA- Tank top TT- Dress DR-Blouse BL -Skirt SK- Tunic TU-Trouser TR

Fabric- Ponte 01- Poly/Cotton Twill

0203- Satin Georgette

-Cotton Twill 04

Details- Tie a- Cuts b- Wrap c-Hidden Button d- Wing Tip e- Hidden Zip f

* Acronym Rule : Garment - Details - Fabric

Self-tie CamisoleWith Circular Cut DetailsSatin Georgette

CAab03

Circlular Cut-out Tank Top With Hidden ButtonsCotton Twill

TTbd04

Wrap Tank Top With Bow DetailCotton Twill

TTabc04

KEY STAND-ALONE GARMENT RANGEU N E X P E C T E D

A L T E R A T I O N S

Halter Neck CamisoleSatin Georgette

CAb03

Tank Top With Angular CutsCotton Twill

TTbc04

Camisole With Circular Cut DetailSatin Georgette

CAb03

AW 2016

Wingtip Band Culottes With Bow DetailPoly/Cotton Twill FabricTRae02

Circular Cut-out CulottesPoly/Cotton Twill FabricTRb02

CAPSULE RANGEU N E X P E C T E D

A L T E R A T I O N S

Side-slit Tunic With Angular Cuts & Hidden ZipCotton TwillTUbf04

Side-slit Tunic With Angular CutsPonteTUb01

AW 2016

A-line Dress With Angular Cuts Cotton TwillDRab04

Self-tie A-line Camisole DressSatin GeorgetteDRab03

U N E X P E C T E D

A L T E R A T I O N S CAPSULE RANGE

Wrap Blouse With Bow DetailCotton Twill

BLabc04

Twinset Blouse With Hidden ButtonsCotton Twill

BLbcd04

Circlular Cut-out Band A-line Skirt With Back SlitPoly/Cotton Twill

SKb02

AW 2016

PRODUCT RANGE LINE UP

AW 2016

U N E X P E C T E D

A L T E R A T I O N S

REFERENCES

Deviantart.com. (n.d.). DeviantArt - The largest online art gallery and community. [online] Available at: http://www.deviantart.com/ [Accessed 27 Apr. 2016].

ICB -ONWARD-. (n.d.). ICB -ONWARD-. [online] Available at: http://www.icb-brand.com/ [Accessed 27 Apr. 2016].

Instagram.com. (n.d.). Instagram. [online] Available at: https://www.instagram.com/ [Accessed 27 Apr. 2016].

Nguyễn, N. (2016). Những mẫu áo dài cách tân mang lại sự thoải mái và tiện lợi. [online] Kênh Sao Việt. Available at: http://www.ken-hsaoviet.vn/thoi-trang/mot/nhung-mau-ao-dai-cach-tan-mang-lai-su-thoai-mai-va-tien-loi [Accessed 27 Apr. 2016].

Pantone.com. (n.d.). Pantone - PANTONE Color, products and guides for accurate color communication.. [online] Available at: http://www.pantone.com/pages/pantone/index.aspx [Accessed 27 Apr. 2016].

Trần, P. (n.d.). Chà Mi, Hằng Nguyễn đọ vẻ quyến rũ giữa trưa hè. [online] Báo Tin Nhanh. Available at: http://m.baotinnhanh.vn/chi-tiet/thoi-trang/Cha-Mi-Hang-Nguyen-do-ve-quyen-ru-giua-trua-he-337-263170.htm [Accessed 27 Apr. 2016].

Vogue. (n.d.). Vogue. [online] Available at: http://www.vogue.com/ [Accessed 27 Apr. 2016].

We Heart It. (n.d.). We Heart It - Inspiring images. [online] Available at: http://weheartit.com/ [Accessed 27 Apr. 2016].

WGSN | Creating Tomorrow | Trend Forecasting & Analytics. (n.d.). WGSN | Creating Tomorrow. [online] Available at: https://www.wgsn.com/home/ [Accessed 27 Apr. 2016].

Yeah1. (2014). Bật mí chiếc váy áo khiến phái đẹp “phát sốt” hiện nay - Yeah1.com. [online] Available at: http://www.yeah1.com/thoi-trang/bat-mi-chiec-vay-ao-khien-phai-dep-phat-sot-hien-nay-50987.html [Accessed 27 Apr. 2016].

Nguyen Truong Hai Ninh - s3516365

Product Development - GRAP2542 Assignment 2 - Trend Booklet and Range

Lecturer: Victoria Ho