trajectories v2

Knowledge & Learning : Trajectories

Trajectories

Knowledge & Learning : Trajectories

The past

Knowledge & Learning : Trajectories

Knowledge & Learning : Trajectories

Canonical trajectory – the designed

experience

Participant trajectory – the actual experience

Transitions – moments where continuity is at

risk

Encounters – moments of social contact (or

isolation)

Historic trajectory – the ‘remembered’

experience

Trajectories – the jargon

Knowledge & Learning : Trajectories

Designing experiencesInterfaces > Interactions > Experiences

http://danramsden.com/2013/07/12/trajectories-at-the-bbc/

The optimal

experience

doesn’t exist.

Knowledge & Learning : TrajectoriesKnowledge & Learning : Trajectories

Questions

Get ready for the first segment of

Describing

experiences

Knowledge & Learning : Trajectories

Intended trajectoryThis ‘Feature’ presentation

Intro

Jargon

Theory

Fun

Transitions

Fun

Knowledge & Learning : Trajectories

Experienced trajectoriesAn envelope

Time

Attention

Knowledge & Learning : Trajectories

Experienced trajectoriesAn envelope

Knowledge & Learning : TrajectoriesKnowledge & Learning : Trajectories

Questions

Prepare for the second segment of

When things go

wrong…

Knowledge & Learning : Trajectories

Transitions – mind the gapsBeginnings, roles, interfaces, episodes, physical-virtual traversals, access to resource, seams,

endings

Knowledge & Learning : TrajectoriesKnowledge & Learning : Trajectories

EncountersStaying social

Knowledge & Learning : Trajectories

Shareable trajectoryObjects, stories, memories

http://danramsden.com/2013/07/12/trajectories-at-the-bbc/

Knowledge & Learning : TrajectoriesKnowledge & Learning : Trajectories

What’s good?How do I know what I think until I see what I say?

Knowledge & Learning : TrajectoriesKnowledge & Learning : Trajectories

What’s missing - a process

1. Sketch and tell the story of the optimal designed experience.

1. Use the concepts of transitions and encounters to interrogate

the designed experience and identify opportunity for refinement.

2. Transitions and encounters should also reveal the possible

divergent paths from the optimal designed experience. Describe

the supported boundaries around this ideal designed

experience to create an envelope into which each of these

should fit.

Knowledge & Learning : TrajectoriesKnowledge & Learning : Trajectories

Questions

http://danramsden.com/2013/07/12/trajectories-at-the-bbc/