toni blackhurst - marketing society · toni blackhurst head of marketing & commercial...
Post on 11-Apr-2018
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Winning teams
Thriving club game
Increasing match attendance
Increasing commercial revenue
Improving the customer experience
Key strategic aims
Sponsors wants & needs are changing
Brand exposure
Hospitality
Executive hobby
Maximum number of rewards
Money can’t buy – once in a
lifetime moments
Exclusive access
Unique content
Brand exposure & stand out
Give something back
Integral part of marketing mix
Customer data
Caledonia Best Seat in the House
“Just a wee note to say thanks for looking after us
on Saturday after we won the Caledonia best seat in
the house competition. We had a great day and have
some brilliant memories and photos, including Scott
Johnson 20 secs after full time! Other highlights were
a pumped up Euan Murray high fiving our bench
when he came off! It really was a once in a lifetime
experience.”
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