tom fleming / creative consultancy / future city jobs inception introduction andrew erskine
Post on 31-Mar-2015
221 Views
Preview:
TRANSCRIPT
tom fleming / creative consultancy /
tom fleming / creative consultancy /
Future City Jobs
Inception
IntroductionAndrew Erskine
tom fleming / creative consultancy /
tom fleming / creative consultancy /
about us
We are a high profile creative economy, arts and cultural planning consultancy based in London, and we offer policy and industry leadership across the creative, cultural and knowledge economy. Through research, strategy and partnership, we position creativity as a key tool for economic and social development.
www.tfconsultancy.co.uk
tom fleming / creative consultancy /
tom fleming / creative consultancy /
our portfolio
CHINA: Creative Economy Strategy support in Guangzhou and Shenzhen
NORDIC REGION:Creative Industries Green Paper for the Nordic countries
UK:A Leading Creative Economy Consultancy and Research Company driving policy at a high level
EGYPT & DUBAI:Creative Cluster development
BULGARIA & GREECE: Creative Investment & cluster consultancy
www.tfconsultancy.co.uk
USA: Creative Economy Strategic Planning for Boise, Idaho; & Intercultural City consultancy, Chicago
RUSSIA: Creative Cluster Development and Strategy, Tolgliatti, Perm, Novosibirsk, Altai, Tula & Moscow
PORTUGAL:Creative Economy Strategic for Northern Portugal
BRAZIL: Creativity and Innovation Strategy in Sergipe & Creative Industries Investment consultancy, Sao Paulo
POLAND & HOLLAND: Warsaw ECOCQuest: Design in Manufacturing Strategy
UKRAINE:Creative Economy Mapping Support
LEBANON & SYRIA:Cultural Planning &Creative Industries Mapping and Strategy Development
BALTIC STATES:Creative Mapping & Strategy in Estonia, Latvia, Lithuania
BOSNIA & HERZEGOVINA , CROATIA & MONTENEGRO:Creative Economy Strategy Support
tom fleming / creative consultancy / tom fleming / creative consultancy / tom fleming / creative consultancy /
Desenvolvimento de um ‘cluster’ Das Industrias Creativas Na Regiao Norte
tom fleming / creative consultancy /
Four themes for today
1. Context and Background
2. Skills, jobs and the creative economy
3. Types of intervention
4. Guiding principles
tom fleming / creative consultancy / tom fleming / creative consultancy / tom fleming / creative consultancy /
tom fleming / creative consultancy /
tom fleming / creative consultancy / tom fleming / creative consultancy / tom fleming / creative consultancy /
Coh
esio
n
Con
fid
en
ce
Cap
ital
Coord
inati
on
Cu
ts
tom fleming / creative consultancy /
Youth Unemployment: Average 20%
tom fleming / creative consultancy /
“Britain's future will be built not on credit default swaps but on creative industries”
tom fleming / creative consultancy /
tom fleming / creative consultancy /
Daniel Pink:‘A Whole New Mind’
“Our sons and daughters will not hew, forge, mine, plough or weld. They will serve, design, advise, create, compose, analyse, judge and write. Their
skills will be applied to all industries and services, not just the high-tech. Agriculture, the oldest industry of all, is becoming increasingly dependent on bioscience, information technology and branding”.
Charles Leadbeater “Britain’s creativity challenge”
tom fleming / creative consultancy /
Moving into a Conceptual Age?
18th Century
19th Century
20th Century
21st Century
Agricultural Age (Farmers)
Industrial Age(Factory Workers)
Information Age (Knowledge Workers)
Conceptual Age
(Creators and Empathizers)
ATG
(Affluence, technology, Globalisation)
Daniel H. Pink “A Whole New Mind”
tom fleming / creative consultancy /
2. Skills and Jobs in the Creative Industries
tom fleming / creative consultancy /
tom fleming / creative consultancy /
Five things we know about the Creative Industries
1. Lots and lots of small businesses – only a few will ever grow
2. Nature of work is changing – New business models, merging of sectors
3. Increasingly freelance – teams coming together for projects
4. Increasingly global – At an earlier stage, changing markets and competition
5 Connected to aspirational and hungry consumers - apps, co-curation, co-creation, co-consumption etc
tom fleming / creative consultancy /
Equipped to Succeed?
Business planning and development
Accessing finance
Intellectual property rights
Peer-to peer knowledge
Markets and supply chains
Where to grow and succeed
Fahima, Founder of Virus Communications and CEO of Virtual Consulting
tom fleming / creative consultancy /
The Inside Out Support Model (apologies to Maslow)
Workspace, heating, sustenance, travel
Technology/Communications, legal/financial knowledge, business planning
Networks, contacts, peer-to-peer learning
Confidence, membership, access to markets/supply chains
Creativity, innovation, dynamism
Physiological
Safety
Love/belonging
Esteem
Self Actualisation
tom fleming / creative consultancy /
Five further things we know about jobs in the Creative Industry
‒ Creative industries are place based – Clustering, local supply chains, routes to market still matter
‒ Growth is not linear – therefore job creation is spasmodic and hard to predict
‒ Some sectors provide the majority of growth and jobs – in UK digital and new media
‒ Connection between creative industries and mainstream still underexplored
‒ Creative industries is a branch of the knowledge economy
tom fleming / creative consultancy /
3. Types of Intervention
tom fleming / creative consultancy /
tom fleming / creative consultancy /
Four main rationales for intervention
1. Formal education – connecting to industry, building progression routes, skills to succeed
2. Informal education – work-related learning, secondary school level, Arts-led
3. Overcoming barriers – diversity, regeneration, educational attainment, background
4. Growth driven –job creation, tackling unemployment
tom fleming / creative consultancy /
Apprenticeships/Placements
tom fleming / creative consultancy /
Apprenticeships/Placements
tom fleming / creative consultancy /
Support and mentoring for start-ups
tom fleming / creative consultancy /
Support and mentoring for start-ups
tom fleming / creative consultancy /
Workshops in soft and hard skills
tom fleming / creative consultancy /
4. Guiding Principles
tom fleming / creative consultancy /
1. Local context is vital
e.g. Place, local creative economy, mainstream economy, cultural infrastructure
tom fleming / creative consultancy /
2. Must connect - progression routes
To wider infrastructure, institutions, society, private sector
tom fleming / creative consultancy /
3. Clear aims and objectives
What success equals, job creation, social motives, short/medium/long
tom fleming / creative consultancy /
4. Flexibility
Adapt to change, different individuals, no one size fits all
top related