toluna quick surveys
Post on 28-Nov-2014
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LONDON | PARIS | FRANKFURT | AMSTERDAM | NEW YORK | SEATTLE | DALLAS | HAIFA | SYDNEY WILTON | GURGAON | MUNICH | LOS ANGELES | ANDOVER | TOKYO | TIMISOARA | TORONTO
Quick
Easy
Cost-effective
QuickSurveys…
Service OfferingsEnabling Insight
Sample Proprietary Panelists Advanced Surveys
Online Ad Measurement Omnibus
Technology Community Management
Survey Scripting Panel Mgmt
Analysis tools Mobile & IVR technologies
Consultancy Custom Panel Builds Professional Services
Polls QuickSurveys
Sponsored Polls User-Generated Polls
Toluna.com - maximising engagementA valuable online experience
Panel community members can...Create polls
See ‘live results’– Drill down into poll results
Opinions & Debates– Publish & comment
Community profiles– Rate members opinions
Earn rewards
Toluna QuickSurveysWhat can you do with it?
Research when you need it– Create 1-5 questions– Direct bulk sales or E-commerce engine – pay per click– Video, image and audio– Live results and drill down into 5 key data points– Fed directly into Toluna’s global panels
No wait – no hassle– 100-2,000 responses 24 hours– See results live– ‘Ask the Nation’ nat rep weighting
– Immediately!
– Redeploy QuickSurveys at a click of a button– Tracker capability
A product for the times…Why Toluna QuickSurveys?
Identified need– Top lines are sometimes enough – for client pitches– No (or VERY small) budget– “Omnibus doesn’t provide the rich media I need”– Checking incidence & feasibility
– Pre-identifying hard to reach targets– Every poll response recorded against profile for re-contact
– I want it NOW
Leveraging Toluna’s unique assets– Toluna web 2.0 communities provide opinions
– 10 million+ poll votes per month– Double opted-in with rich profile
– Toluna Innovation & Technology
Why QuickSurveys?By sector
UK
REP. OF IRELAND
FRANCE
BELGIUM
GERMANY
RUSSIA
ITALY NETHER-LANDS
SPAIN
Where can I deploy my QuickSurvey?Access 4m panellists worldwide
USA
AUSTRALIA
CANADA
Coming soon…..
Where do QuickSurveys appear?Toluna.com member Home Page
Get started...…go to www.tolunapro.com
Get started...…create clients & users
How to……create a QuickSurvey
How to…… create your questions
4) Create filters on previous
response
1) Type question name
2) Add / delete responses
3) Multi-choice and random responses
How to…enhance member experience… add images & video
Toluna QuickSurveys:Features
Account-based
Login 24x7 to create surveys
Review history
Questions
Single & multiple answer choices are possible
Questions can include "None of the above" option
Image, Audio, Video and Weblinks can be included
Answer choices can be randomized
Questions can accommodate up to 110 characters
Sampling
Select your preferred number of respondents up to 2,000
Can weight to census-representation
Invite your friends / address book
External sites (other than Toluna)
Live or Test QuickSurveys on Toluna.com
How to…… manage personal poll dashboard
Pause surveys in field
Invite others to your
QuickSurvey
View online results
Surveys - live, completed, yet
to launch
Test and create new versions at
the click of a button!
How to……pay for your QuickSurvey (1)
OR....
Deposit via PayPal / Credit
Card
Click ‘Deposit’ on Dashboard
How to……pay for your QuickSurvey (2)
2) Check your balance
1) Contact your Toluna account
manager
3) Toluna will credit your
account
4) Receive an invoice
How to……check & export real-time poll results
Live data drill down (age /
gender / region)
‘Ask the Nation’ – Nat Rep weighted
results
Export chart data to excel
How to……share results with others
Copy / paste URL for access
to results dashboard
Selected QuickSurvey Clients End Users
Selected QuickSurvey Clients MR, PR, Advertising, Media Planning
Selected QuickSurvey PressNew York Post to The Guardian…
TestimonialsWhat our clients say…
Toluna's Quick Survey provided a very useful snapshot of consumers' awareness of our brand's key messages, which helped us with our subsequent planning and decision making.’ Brand Manager, Brown-Forman
‘Toluna Quick Surveys are great if you need very fast and cost effective insight. 2,000 nat rep results in 24 hours is fantastic, the answers were great, and I would highly recommend this service for people in need of fast and accurate information.’ Insight Manager, Bauer Publishing
‘QuickSurveys is an extremely fast way of getting a snapshot of consumer views. You can see just how quickly the results come in via the live reporting tool, and viewing the results by key demographics is very easy - just a click away.’Market Research Manager, British Airways
‘We have been very impressed with the promptness and effectiveness of Toluna QuickSurveys. It will revolutionise how we go about finding quick answers to business problems, shortlisting bigger research projects and will help foster creativity internally.’ Deputy Manager Customer Insight, HBOS General Insurance
Branded poll dashboard
Additional functionality
Volume discount
Enterprise agreements
Development input
Premium Resellers
Toluna QuickSurveys
Please contact your sales representative or email TQS@toluna.com for:
Crediting your account Basic training
FAQ guide In-depth user guide
Premium reseller opportunities
Additional Information for PR / Communications Professionals
What do PR Professionals need?…and can QuickSurveys help?
Cost - I have no (or a VERY small) budget
Speed – I want it NOW – I have a deadline tonight!
Easy
1. if I have to DIY, then it has to be VERY simple
2. Journalists need simple, easy to access information
Volume – I need enough responses to make the data reliable
Pitches - top lines are sometimes enough
Alternative - Omnibus doesn’t provide me rich media
Company– I need an agency who can handle everything– I need an account manager I can trust– I want to go with a credible brand I trust
‘[of importance to journalists] the speed with which you can turn things around and the willingness to provide information.[a journalist] wants speed,
clarity and comprehensiveness.‘ Tom Edwards, The Independent, July 08
Journalist Testimonial
Insight for communications advantageThe challenges for corporate comms
Differentiation– Thought leadership – Proactive approach to setting the story
Understanding the impact of PR on the market– Understanding the stakeholder / customer group– Proving the impact of communications on sales and the business– Raising PR dept’s profile internally
Shortening the time to information following critical events– Immediacy / currency of information, same day breaking news
Early warning systems– Avoid trawling through blogs and online content
Budgetary constraints– Doing more for less
Solution – QuickSurveysMake Corporate Communications a Strategic Asset
Establish market opinion within hours – Pre-empt journalists / opinion formers by setting the agenda
Collect real-time results direct from stakeholders– Establishing a direct channel between communicators and the end customer– Quickly understand the perception of critical events
Reach your audience through unique stories– Give journalists access to research they can’t get anywhere else– Credible sourcing of stories – Make sure PR spend is going to the right areas
Cost effective complement / alternative to:– Cuttings agencies, AVE, evaluation agencies
LONDON | PARIS | FRANKFURT | AMSTERDAM | NEW YORK | SEATTLE | DALLAS | HAIFA | SYDNEY WILTON | GURGAON | MUNICH | LOS ANGELES | ANDOVER | TOKYO | TIMISOARA | TORONTO
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