tobacco advertising assessing the effects of tobacco advertising via the mass media max pizey aurora...

Tobacco Advertising

Assessing the effects of tobacco advertising via the mass media

Max PizeyAurora LindholmNatone Morgan

Eli SteigerJay Frazier

Brenden Sullivan

Outline and Theme

•There are many ways to advertise tobacco such as the indirect way.

•Tobacco advertisements all have hidden messages which affects the audience differently.

•How the government is involved with the advertising of tobacco and how the first amendment is affected into all of this.

•Most importantly how all of this affects the media overtime.

Jay Frazier

History

•1789- First known advertisement was for snuff and tobacco from P. Lokllard and was in the New York daily paper.

•1868- First bigger scale brand name came out “Bull Durham” which showed how easy it was to roll your own cigarettes.

•1870- Lithgraphy came into play which allowed companies to make their tobacco product more attractive, This also lead to the printing of pictures onto the cigarette cards

•Late 1900’s- Punch carried advertisements for different cigarettes, snuff, and pipe tobacco. They distributed free branded cigarettes to the troops in World War I and World War II

Jay Frazier

Who Tobacco Companies Target

•Targeting is easier than ever.• Magazines are focused towards certain types

of groups.

•Who are they targeting?• Women• Young Adults

• Low Income Individuals

Max Pizey

Why Target Women?

•Targeting women who are trying to seek individuality and beauty.

Max Pizey

Why Target Young Adults?

•Young Adults who seek excitement and individuality.

•New products geared towards young adults.

Max Pizey

Indirect Tobacco Advertising

• Film

• Video Games

• Internet

• Sporting Events

Brendan Sullivan

Advertising at Sporting Events

Brendan Sullivan

Advertising in Film

Brendan Sullivan

Hidden Messages in Media

• Source (who was the message created by)

• Techniques

• What audience is being targeted?

Natone Morgan

The Truth Campaign

• What was Truth?

• Was truth effective?

• Why is Truth relevant?

Natone Morgan

Government Involvement

• What the government is doing to create anti smoking ads, using mass media.

• Cigarette Taxes

• New Warning Labels

• Anti-smoking Advertising

Eli Steiger

Cigarette Taxes

Eli Steiger

• California 1988 Tobacco Tax used for antismoking campaign across the state (5%percent Decline rate in 4 years

• Massachusetts 1993 Tobacco Tax used for youth

antismoking advertisement

New Warning Labels

Eli Steiger

• Label on Tobacco products to enhance pubic awareness about harmful affects

• From of print media or propaganda

Anti-Smoking Ads

Eli Steiger

• The American Legacy “Truth” Campaign was the first national antismoking campaign

• Phillip Morris USA Antismoking ads have an opposite affect on the public making smoking seem attractive but forbidden

First Amendment Issues

• Freedom of Speech• Types of Speech

• Commercial Speech

• Does the Tobacco Advertising Ban violate 1st Amendment Rights?• What the court has to say

Aurora Lindholm