titel-slide (video) emerging food trends
Post on 21-Mar-2022
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WE SERVE YOUR BUSINESS
Emerging Food trends
The transformation has already started
CONTENT
TRENDS IN FOOD FOOD CHAIN DEVELOPMENT
FUTURE FOODS
• Transformation to plantbased foods
INTRODUCTION
• Food trends that will change food markets in the European (Urban) markets
• What will be the impact these food trends on the Food Value Chains in Emerging markets
• The numbers of our planet
UNBALANCED SOURCES
We can no longer feed our
growing population a healthy
diet while balancing the
planetary resource.
Transformation to healthy diets
requires substancial dietary shifts
Global adoption of the reference diet by 2030 will require world
wide consumption of red meat and sugar to reduce by more the
50%, and the consumption of nuts, fruits, vegetables and legume
to increase by 100%, accommodating significant regional
difference and needs
Plant based foods with limited animal protein confers both
improved health and environmental benefits
TRANSFORMATION
Plant based is the future. Fruit, veggies,
nuts, seeds, meat free and dairy
alternatives. A plant based diet, or at least
‘Flexitarian’. Good for you, great for the
environment.
• Vegetarian lifestyles
• Vegetable proteins
• Meat and dairy substitutes
PLANTBASED FOODS
FUNCTIONAL FOODS
Nutritious foods, fuel to our bodies. We’re done with
stuffing ourselves with ‘empty’ meals. Most of the time,
that is. Foods with benefits are becoming more and more
mainstream, and that’s a good thing.
• More protein & fiber based
• Probiotics & fermented foods
• Natural anti oxidants
• Vitamins & minerals
• Beneficial herbs & spices
FUNCTIONAL FOODS
Snacking, with no regrets, balancing enjoyment with health.
Sweet or savoury, crispy or soft.
It’s only a small step from snacks to mini meals.
• Healthy
• Organic
• Free from additives
• Less calories
• Low salt & sugar content
“GUILT FREE” SNACKING
FOOD FEASTS
Trends create counter trends. More quickly than
ever before. The urge to eat healthy comes with
guilty pleasure cravings.
And when you go guilty, you go all the way!
• Top quality
• Extraordinary flavours
FOOD PARTIES
We live in an era of super sense and multisensory in
which food is served with eatertainment. Good stories,
great flavours. We buy value & services, not only the
products.
• Transparency
• Storytelling
• Extraordinary
• Creativity
VALUE FOR MONEY
I-FOOD
Big data and artificial intelligence are
becoming more and more important. Foods
based on your DNA will be the future. What
i need to live a healthy lifestyle differs from
what you need. Technology makes it all
tailor made for you.
• Personal approach
• Based on your diet
I-FOOD
I want it all, and I want it now. Especially when it’s
fresh, good for my mental or physical wellbeing or just
because. Whenever, wherever I please.
• Healthy fast food to go
• Fresh convenience
• On demand delivery
• Local based services
INSTANT GRATIFICATION
HYBRID CONSUMERS
Healthy during ‘workdays’, guilty on weekends.
We buy food that matches our mood.
Omnichannel will rise and we go on a ‘fieldtrip’ to the
foodexperience centers to buy what we desire at that
moment.
• More to go/on the spot
• Fresh comfort foods
• Wide product ranges
• Local based services
HYBRID CONSUMER
VALUE ADDES SERVICES
VALUE ADDED SERVICES
Impact:
• The production of horticulture needs to be stimulated near to the
urban areas. Finding potential land and resources to intensive the
production will be a challenge. Food products will become more
expensive
• Product life cycle will shorten and we need to communicate about
our fresh products.
• The amount of actors within the supply chain will shrink, actors will
deliver more value
Trends:
• Product development needs to follow the transformation
and trends
• More product knowledge is required (transparency,
storytelling, extraordinary)
• Customer consumption patterns are changing (by
moment and place)
• Product differentiation will create more appearance of
product (some recipe, but different packaging and
labelling) The amount of product will increase
VALUE ADDES SERVICES
VALUE ADDED SERVICES
Trends:
• Big data conversion and the use of artificial intelligence
are becoming more important.
• Consumers want to make buy decisions wherever they
will be and based on instant gratification. Local based
services and on demand delivery will help customers to
perceive their needs
• E commerce by mobile marketing and mobile sales will
increase dramatically (social media, apps)
DATA CONNECTIVITY
Impact:
• Those parties who will be able to connect the sales data to
marketing tools and sales and operation planning are able to
sustain the food markets
• Organized retail will get more power in emerging countries ,
using different food channels. The power of wholesale markets
will reduce
• Partnerships within the actor of supply chain are needed to
share (sales-, forecasting- and inventory data)
• Customers will use different food channels to buy or consume
food products. Inventory positioning and control will become
important to maintain the volume and margin on products
DATA CONNECTIVITY
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