threesides | handmade social media - canberra businesspoint presentation

Handmaking your

Social Media plan

July 2012 - Threesides

www.threesides.com.au

www.Facebook.com/threesides

www.Twitter.com/threesides

www.slideshare.net/threesides

Overview

• Social media usage

• The platforms and tools

• 10 ways you could use it in your business

• Spending time

• Making good choices

• Managing and evaluating

• To do list

Social Media

Usage in Australia

62 % Aussie

Internet users who

have gone social Source: Nielsen Nov 2011

7 hrs & 30

mins each

week

‘invested’ Source: Nielsen April2012

217

Social vs Traditional

It’s not about

technology..

It’s still about people

(right?)

Traditional

Marketing

Communications One to Many to some

Social Media

Communications One to some to many

The ‘three sides’ to social marketing

• Build your network - LISTEN

EVALUATE

LISTEN

PARTICIPATE

•Engage with your community - PARTICIPATE

•Track and analyse - EVALUATE

Goals

Targets

Objectives

Resources

People

Budget

Time

Audience

Identifying

Building

Engaging

Tools

Platforms

Customisation

Management

Content

Creation

Engagement

Evaluation

Measurement

Reporting

Social Media Strategy

Social Media

Tools

10 great uses

for social

media

#1 News, updates and information

#2 Competitions

#3 Offers and sales promotions

#4 Go Behind the scenes

#5 Event information

#6 Research

#7 Advertising

#8 Customer service and feedback

#9 Product Development

#10

Be open 24/7

Developing our ‘Social media’ voice

• Talk like a person – not a brochure

• Sound like your business and yourself

• Add value to the discussion

• Work out when you need to respond

and when you don’t

‘Social media’ voice Tips

• Use first names

– ‘Thanks for your question Laura…’

• Speak in the first person

– ‘I / We have looked into this for you…’)

• Be courteous and friendly

– Hi Steve, thanks for the note…

• Thank and acknowledge people for sharing

the Shoalhaven message or for compliments

Things to avoid

• Selling and shameless promotion

• Negativity

• Slow responses

• Asking questions without replying

• Over posting

• Talking about yourself

• Not setting a time budget

• Fake answers

Managing &

Evaluating

www.Hootsuite.com

www.sproutsocial.com

Social media recap – TO DO LIST

1. Set your objectives

2. Pick your platform

3. Create great content

4. Engage in multiple ways

5. Budget your time

6. Evaluate and adapt

7. Enjoy the experience

Make it more about them than you.