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PMC Spring Meeting
Thought Leader Survey Results and Insights
from
Michael Richmond
March 18, 2015
HAVI Global Solutions Confidential & Proprietary | 2
• Privately held company, established in 1975
• Part of HAVI Group L.P., on par with Forbes Top 20 Largest Private Companies
• Support more than 116 countries around the globe
• Recognized as a leader in packaging program management:
– 2013 McDonald’s “Supplier of the Year”
– 2013 WorldStar Award for Packaging
– 2012 AmeriStar Food Institution Award
– 2011 Edison Award “Best New Product”
– 2010 Foodservice Packaging Institute Packaging Innovation of the Year
– 2009 DuPont Packaging Innovation Awards
– 2009 ProCarton/ECMA Award
– 2009, 2008 Institute of Packaging Professionals (IOPP) AmeriStar Award
About Us
HAVI Global Solutions
is the force behind
McDonald’s Supply Chain,
which was recognized as
#2 of the Top 25 by
AMR / Gartner Group
in 2013 & 2014
HAVI Global Solutions Confidential & Proprietary | 3
Impacts &
Impingements
What a mess out there!
Social Media Effect
Private Label
Future of Retail
Shelf Impact
Design
Wal-Mart
Foresight
Steep
Noise Innovation
New Value Chain
Category Changes
Consumer Insights
Brand Equity
Appliances
Packaging Value
Holistic Solutions
Well Curve
Change Forces
New Collaborations
Skills/Capabilities
Green Chemistry
Materials Sciences
Equipment/Machinery
Mobile Technology
Channel Breadth
E-Packaging
Consumer proposition
Safety/Security
Authentication
Risk
Economics
Sourcing Productivity
Substitutes
R’s Everywhere
Sustainability TBL
CSR
EPR
Laws/Regulations
Footprints
Certifications
Waste Climate Change
Special Interest Groups
“New” Associations for Packaging
Contract Packaging
New Science
Renewable Materials Nano Technology
Modeling and Simulation
New Technology
Contract Manufacturing Renewable Components VUCA
Local &
Global
Future of
Packaging
Private Brand
HAVI Global Solutions Confidential & Proprietary | 4
When you overcome VUCA
Foresight-to-Action processes
deliver actionable insights to
drive packaging forward
Much confusion,
lots of noise,
many changes,
critical transformations
impacting packaging
9-month work efforts deliver
clear understanding of the
most important efforts to
take forward across the
packaging value chain
VUCA concepts, after Robert Johansen
olatility
ncertainty
omplexity
mbiguity
V
U
C
A
ision
nderstanding
larity
gility
V
U
C
A
Current State Future State
Foresight
& Strategy
TIPPING POINT
HAVI Global Solutions Confidential & Proprietary | 5
The Future of Packaging program model and key topics
• Thought-leader future insights survey
• This meeting is all about visioning
and bring in value and importance of
packaging
Module 2: Define
• Sponsor view / inputs
• Global Future 2026
• A learning-intensive future
• Consumer impacts
• Human factors
• Sustainability 2026
• Leading-edge science & technology
• Biomimicry
• Anticipatory Issues
Module 1: Explore
• Envisioned future
• Top 7 strategic insights
• Packaging value insights
• The new package organization and
skills / capabilities
• Future consumer research
methodology / tools
• Strategic action roadmaps
• Long-term vision planning
• Top future action steps for each part
of the value chain
• Senior management summary
Module 3: Shape
• Present Value Chain Strategies,
insights, new tools and actionable
3, 5 and 10 year roadmaps
• Focus on Global insights and
understanding - past packaging
HAVI Global Solutions Confidential & Proprietary | 6
AREAS OF OPPORTUNITY
Cost pressures, sustainability,
communicating the value of packaging,
and supply chain collaboration
Overview
CRITICAL ISSUES
Technology integration of packaging
with consumers, retailers, & value
chain members, and the collection of
“big data”
RESPONDENTS 107
OUTSIDE N. AMERICA 42
TRANSPARENCY
Transparency throughout the value
chain – including material health – will
be a large risk area for packaging to
address in the upcoming decade
CUSTOMIZATION
Packaging technologies that enable
customization for consumers and
retailers will drive developed-market
opportunities
HAVI Global Solutions Confidential & Proprietary | 7
Driver or trend?
underlying conditions
that create a need
DRIVERS tendencies exhibited by
groups of people
TRENDS ACTIONABLE
INSIGHTS
HAVI Global Solutions Confidential & Proprietary | 8
Top Packaging Drivers
Growth Markets
Consumers / Social Media /
Personal Technology
New Retail area
Science & Technology
Holistic Design Thinking
Laws & Regulations
Sustainability
Packaging value
HAVI Global Solutions Confidential & Proprietary | 9
O V E R V I E W O F S U R V E Y PAR T I C I PAN T S
Background Information
HAVI Global Solutions Confidential & Proprietary | 10
36% Consultant
22% Brand Owner
Majority of consultants are packaging
thought leaders with global roles
What part of the value chain were respondents?
Data is largely influenced by consultant & brand owner perspective –
though both interface with much of the value chain
10% Converter
10% Raw Material
Supplier
7% Academia
5% Futurist 4%
Trade Assoc.
3% Retailer
4% Other
HAVI Global Solutions Confidential & Proprietary | 11
34% Senior
Leadership
26% Consultant
Role in organization
13% R&D
11% Marketing
7% Engineering
10% Other
Input largely from Senior Leaders, R&D, and Consultants
* Other comprises
futurists, academia,
manufacturing, design
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Primary region of work
63%
2%
24%
5%
6%
Most respondents
work for global
companies and are
consulting globally
HAVI Global Solutions Confidential & Proprietary | 13
Packaging Challenges & Opportunities
HAVI Global Solutions Confidential & Proprietary | 14
0 10 20 30 40 50
Top opportunity areas
* Respondents asked for top 3 opportunity areas in an open-ended question
# of responses*
Top opportunity area;
same position as in 2010
Largely sustainability-driven;
up significantly from 2010
Up significantly from 2010
Growth engine
Sustainability/ sourcing (general)
Supply chain collaboration
Emerging market entry
Customization
Authentication/ Anti-counterfeit/
Safety
HAVI Global Solutions Confidential & Proprietary | 15
0 10 20 30 40 50
Top opportunity areas
* Respondents asked for top 3 opportunity areas in an open-ended question
# of responses*
1
Not Ranked
Sustainability/ sourcing (general)
Supply chain collaboration
Emerging market entry
Customization
Authentication/ Anti-counterfeit/
Safety
2010
5
2
7
1
2
3
5
4
2013
HAVI Global Solutions Confidential & Proprietary | 16
SUSTAINABILITY
Will it be more or less important in the next decade?
9%
13%
78%
0% 50% 100%
Sustainability will play
an important role in
emerging market
packaging.
Indicates a need for
clear sustainable
packaging strategies
and long-term planning
More important
Less important
Same
Percent of respondents
HAVI Global Solutions Confidential & Proprietary | 17
PACKAGING INNOVATION
What will drive packaging innovation in the future?
0 10 20 30
Resource efficiency (lack of)
Sustainability
Material science
Functionality / convenience
Leading Responses 7 or more mentions, open ended question
# of responses
Interestingly, resource efficiency
due to lack of resources is a
common theme / driver in many
responses
Functionality & convenience
will continue to drive packaging
innovations, but will need new
material breakthroughs to hit
consumer demands
HAVI Global Solutions Confidential & Proprietary | 18
0 5 10 15 20 25 30 35
Retailers
Converters
Collaboration (mentions)
Open innovation
Raw Material Suppliers
Brand owners
PACKAGING INNOVATION
Who will lead/develop packaging innovation?
# of responses
Collaboration
Leading Responses 4 or more mentions
More collaboration across the supply
chain, including universities & open
innovation programs
Traditional investors in packaging
innovation will continue
WILDCARD: Retailers finally investing
in packaging; nimble due to high use
of contract manufacturers
HAVI Global Solutions Confidential & Proprietary | 19
0 20 40 60
Require online pkg formats
Material reqmt policies
Sustainability goals
Tech integration betweenpkg and store
More customization - retailspecific
Top retailer impacts on packaging in the next decade
* Respondents asked for their top three
future retailer impacts - responses
generated from a list of options. # of responses
New technology will play a
major role. Customization of
specific packages / graphics
for retailers or regions while
integrating packaging for
better “big data” collection will
be areas of focus. Use of “big
data” offers a competitive
advantage to those who
generate consumer insight
from the data
*
HAVI Global Solutions Confidential & Proprietary | 20
Key consumer drivers for product selection
in the next decade (developed and emerging markets)
0 20 40 60 80
Convenience
Premium / aspiration
Product / pkg quality& peformance
Brand fit / trust
Value / cost
Emerging
Developed
*Respondents asked for their top three future
consumer drivers in open-ended question # of responses
Convenience and value will
continue to be big consumer
drivers in the future.
Brand aspiration / trust will be
particularly important in
emerging markets
Developed market
consumers will look more for
safety / security /
sustainability features
*
HAVI Global Solutions Confidential & Proprietary | 21
Top Science & Technology developments
for packaging’s future
0 5 10 15 20 25 30 35
Mobile enabled tech
Reduce food waste/ extendshelf life
Recyclability / End of Life
Renewably sourced
Active / Intelligent pkg
# of responses
* Outside thought leaders were asked
for top 3 science and technology
development areas
Sustainability elements are
highlighted in 3 of the top 4
responses (and many of the
other responses) – indicating
a continued push for
investment in sustainability
technologies
Leading Responses 4 or more mentions, open ended question
HAVI Global Solutions Confidential & Proprietary | 22
MOBILE TECHNOLOGY
Which applications are most important for packaging in
the next decade?
0 10 20 30 40
Price comparisons
Consumer reviews
Safety/ recall
Quick payment
Product info
Responses
# of responses * Respondents asked for their top two
mobile applications — responses
generated from a list of options
With smartphone use
exploding, packaging has an
opportunity to provide new
and useful information to
consumers – those companies
that don’t use, will be behind
consumer demand. Also, the
ability to interact with
consumers and use social
media to optimize packaging /
product features will continue
to grow in importance
HAVI Global Solutions Confidential & Proprietary | 23
Top skills / capabilities for future packaging organizations
# of responses
* Respondents asked for their top three
future skills / capabilities - responses
generated from a list of options
Top 3 in 2013 are the same as
the top 3 in 2010. New skill
needs will require workers
who have a good technical
base, but are adaptable to
change, ask lots of ‘why’
questions, & have global
knowledge – very different
than the training many leaders
of today received
Leading Responses 8 or more mentions
0 20 40
Global mkt knowledge
Intensive learning capabilities
Deal w change / adaptability
Collaboration
Tech solution for customerneed
HAVI Global Solutions Confidential & Proprietary | 24
0 20 40 60 80 100 120
Supply chain mgmt
Chain of custody/ traceability
Material health
Resource availability
Material / pkg cost
EmergingDevelopedTotal
Top areas of risk for the next decade –
developed and emerging markets
# of responses
* Respondents asked for top 5 risks across
both developed and emerging markets -
responses generated from a list of options
Cost and Material health are
the two leading risk areas –
mentioned by nearly every
respondent, and considered a
risk area in both developed
and emerging markets
HAVI Global Solutions Confidential & Proprietary | 25
Top broad issues / challenges for packaging
in the next decade
0 20 40
Value chain collaboration
Regulation
Traceability / safety
Sustainability / sourcing
Cost pressures
Total responses
# of responses *Respondents asked for their top three issues in
open-ended question
The top 4 issues / challenges
are the same now as in 2010
(just with cost replacing
sustainability at the top)
Companies need to avoid
thinking about cost pressures
from a purely material cost
standpoint and consider the
value that packaging brings to
a brand / product
Value = vs. Competition Benefits Cost
HAVI Global Solutions Confidential & Proprietary | 26
Conclusions
HAVI Global Solutions Confidential & Proprietary | 27
Top insights from thought leader survey
Cost, sustainability, safety, and regulation
BIGGEST PACKAGING CHALLENGE
Material cost and resource availability
TOP AREA OF RISK
Sustainability
BIGGEST PACKAGING OPPORTUNITY
Open innovation programs, Brand Owners, RMS, universities, and entrepreneurs
DRIVERS FOR INNOVATION
Good technical base, adapt to change, ask questions, and global knowledge
TRAINING FOR THE FUTURE
Material Health
TOP DEVELOPED MARKET RISK
THE WILDCARD
Retailers
HAVI Global Solutions Confidential & Proprietary | 28
Final thoughts
Recognize and use insight and foresight to develop actionable plans for packaging in your organization 1
2 Identify top areas of focus and opportunities; it’s important to prioritize what is most important for your organization – you can’t work on everything!
3 With sustainability as a top issue & opportunity, there is a clear need to define what that means for your organization
Packaging will become a much stronger brand enabler and strategic component 4
HAVI Global Solutions Confidential & Proprietary | 29
Future of Packaging is a sponsored program that
provides a proprietary future look at the coming decade
in packaging.
Packaging Technology Integrated Solutions and
Leading Futurists, LLC use a variety of proprietary
processes, methodologies and tools – including subject
matter experts, critical insight downloads from
sponsors, scenarios, cross impact analysis and Well
Curve™ analysis – to deliver on-point results for
sponsors that can be applied to actionable packaging
outcomes.
Sponsoring companies gain:
• Cutting-edge, proprietary research on packaging innovation,
global consumer trends, mass customization, emerging
markets, and the role of mobile and social technology
• A global view of scenarios affecting packaging over the next
decade
• A 10-year strategic packaging roadmap
HAVI Global Solutions Confidential & Proprietary | 30
• Unlock the value of your
packaging
• Increase market share and
uncover new market opportunities
• Keep pace with global packaging
and sustainability trends
• Ask about our Holistic Packaging
by Design™
Bring your brand to life with powerful and unique
packaging ideas from HAVI Global Solutions
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