thomsons online benefits - engagement masterclass - workshop 1: differentiating yourself at the...

Differentiating yourself

in the recruitment phase WORKSHOP 1

SINGLE TO MINGLE: THE FUN STARTS

STANDING OUT FROM THE CROWD

WHAT ARE WE GOING TO COVER?

RECRUITMENT PRE-JOINER ON-BOARDING

EMPLOYER BRAND

HR CEO

MARKETING INTERNAL

COMMS

HR CEO

MARKETING INTERNAL

COMMS

EMPLOYER BRANDING: WHO OWNS IT?

EMPLOYER BRANDING: WHAT IS IT?

HR CEO

CULTURE VALUES BEHAVIOURS PERSONALITY

IDENTITY

RECRUITMENT PHASE: WHY DO IT?

Cost per hire

Time per hire

Third party recruitment

Offer rejection

Resignation rate

Referrals +42%

Employer of choice +40%

Retention +19%

Engagement +35%

Customer satisfaction

RECRUITMENT PHASE: HOW TO DO IT

• Adding transparency

• Differentiating

• Helping decision making

• Improving reputation

EVENTS PR ADS &

BROCHURES DIRECT

MESSAGE JOB

BOARDS

RECRUITMENT PHASE: CHANNELS

ARE YOU READY TO FIND LOVE?

ARE YOU READY TO FIND LOVE?

ARE YOU READY TO FIND LOVE?

RECRUITMENT PHASE

King.com

RECRUITMENT PHASE

PepsiCo

RECRUITMENT PHASE

Iris

PRE JOINER PHASE

Keep in touch Engagement tools Online access Line management

ONBOARDING PHASE

Keep engaged Timing System availability

THINGS TO TAKE AWAY

Participate Use metrics Evaluate your channels

Be prepared for trends Managers as brand advocates Automation of system

and access to it

THANK YOU