thomas cook group 8

THOMAS COOK

ABOUT THE COMPANY

REFERRAL MARKETS• Blogs and review magazines

• Customer (WOM)

• Hotels

• Restaurants

• Airlines

• American Express

• Money gram

RECRUITMENT MARKETS

• Hotel management Colleges

• Through carrier platforms

• Consultancies

• Competitors

• MBA colleges

• Job fairs

• Financial institutions

• B.B.A B.COM

• Banks

SUPPLIER MARKETS

• Hotels Hilton, hyatt, lemontreee

• Matrimony sites

• ESP providers

• Online Forums and platforms

• Airports

• Mastercard

• Avanse

• Banks E.g. for forex card, sbi, bank of barodaCorporate clients

• Colleges

CUSTOMER MARKET

• Hotels• Airlines• Restaurants• Resorts• Film shooting/ production house• Cruise ships• Corporate clients • Sightseeing spots

INTERNAL MARKETS

• 21,813 Employees• Suppliers-Airtours, Club 18-30, Thomas Cook stores, Clubmed.• Internal Departments:1. Accounting2. Front office3. Engineering4. Human Resouce5. F&B6. Security7. Housekeeping

INFLUENCERS

Influencers

Influencers

Influencers

Competitors:

• American Express Company• Carlson Wagonlit Travel, Inc.• International Travel House Ltd.• Emirates• Cox and Kings

Thank you