thinking differently to spur innovation

“Think Differently” Innovation Mindset

Jeffry Brown jeff@jeffrybrown.com

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I turn polar bears white And I will make you cry. And girls comb their hair. I make celebrities look stupid And normal people look like celebrities. I turn pancakes brown And make your champagne bubble. If you squeeze me, I'll pop. If you look at me, you'll pop. Can you answer this?

The Skills Most Entrepreneurs Lack by Bill J. Bonnstetter | April, 2014

Empathy is one of the qualities young businesses lack most. Entrepreneurs build things and solve problems for

people, in hopes of a return on investment which people with high empathy do not generally expect

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• Be a child

• No fear of failure

• Keep it going

• Stay positive

Science shows emotion trumps logic

No one cares what you do. They care ‘WHY’ you do it.

EMOTION

Allow you to challenge the status quo and believe in thinking differently

Experts are clueless they’re going to tell you to do better sameness

WHY Case Study

•Major food product company – 1.2B Snack Division •8 month project to create innovation mindset •New WHY – “Improve the health and happiness of consumers through great tasting Better For You snacking” •8 year plan •Education programs •Vendor/retailer ideations •Redesigned recruitment •Social media consumer programs

Building bridges between systems and love

I love you. I love you.

Innovation - Be A Star

• Be Curious

• Analyze

• Create

• Permission to change

Our Culture We at Bernick’s strive to offer the best local customer service in all our markets. We are committed to our Team Members and our customers. Some things that define our unique culture here at Bernick’s are:

• Great Team Members • Enthusiastic work environment • Opportunity within the Company • Meet our customer needs • Continually strive to improve our company, our community, and our environment • Great Products and Brands • Having FUN at work and getting the job done

“Think Differently” Innovation Mindset

Jeffry Brown jeff@jeffrybrown.com