think 2011 transition and transformation
Post on 05-Dec-2014
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Think 2011 Transition & Transformation:
The Future of PR & The
Advance of Citizen Capitalism
Robert Phillips
A MANIFESTO FOR CHANGE
1. Re-examine principles; move beyond box-ticking compliance
2. Seek ‘Profit with Purpose’
3. Activate and empower citizen shareholders
4. Build new ownership models on a broader stakeholder base
5. Demand institutional reform; nationally and globally
6. Improve financial literacy
7. Measure success through happiness and wellbeing
“…a story about us
spending money we
don't have, on things
we don't need, to
create impressions
that won't last, on
people we don't care
about."
Professor Tim Jackson
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