the wicked craft of enterprise ux

Oracle BEA Adobe Cisco Citrix

12+ years of experienceE-business Suite

WebLogic IDE

License Systems

VOIP Phones

Cloud/Virtualization

frog Netflix LinkedIn

The Wicked Craft of Enterprise UXUday Gajendar | Principal Designer, Peel

Photos courtesy of Shutterstock

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craft

craft

&

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Beautiful Final ObjectfromAesthetic refinement & romanticism

Facilitative AnchortoEnabling productive teamwork & decisions

New Way of Craft

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craftTrust Integrity Quality+ +Value Matters.

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craftTrust Integrity Quality+ +

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Value Matters.

Wrestle with multi-faceted relationships thousands of objects & actions defined within the database

Clarify goals & intents of CIO (buyer) vs IT admin (user) convoluted and possibly contentious Sales process

Navigate rough political currents to just “fix the app”where to begin, with legacy tech framework & newly acquired platform vendors

Wickedness.

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?

Umm. Now what?

Craft as Anchor. Keep your grounding.

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Reactive Interpretive Collaborative

3 Short Stories. Craft as a facilitative anchor

REACTIVE force clarity of intricate/complex problems

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INTERPRETIVE achieve mutually beneficial understanding

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COLLABORATIVE align diverse opinions and goals

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Ephemeral Embodiments

craft in Enterprise UX

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Drives Debates & Decisions

craft in Enterprise UX

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See Problems Differently

craft in Enterprise UX

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Empowers a Maker Culture

craft in Enterprise UX

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