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The TWEET LifeThe TWEET Life

A I t d ti t T itt fAn Introduction to Twitter for Business

Push vs. Pull Marketing 

I b d “P ll” k ti t lC h b d b f kiInbound or “Pull” marketing tools:– Content creation/curation

Consumers research brands before making a buying decision

– SEO

– Social media marketing

Twitter 101

Useful communication toolUseful communication tool

“Micro‐blogging” service used to send 3 types of messages:of messages:

– Public

O bli ll ( @ )– One person publically (uses @ tag)

– Private

Twitter Glossary of Terms

• HandleHandle

• To Follow  

ll k• To Follow Back

• Follower

• Update

• @Reply@Reply

• Direct Message (DM)

Twitter Glossary of Terms Cont.

• Twitter StreamTwitter Stream

• Tweet Up

h ( )• Hashtag (#)

• Retweet (RT, r/t or via)

• Twitter Lists

• Trending TopicsTrending Topics

• Promoted Tweets

Anatomy of a Tweet

1. Hashtag1. Hashtag2. Mention (twitter handle)3. Reply3. Reply4. Retweet5. Link5. Link

Twitter Means Business

• Tool to cultivate & maintain relationshipsTool to cultivate & maintain relationships

• Develops & promotes brand

d i i &• Brand monitoring & awareness

• Create event buzz

• Generate leads

Getting Started

Step 1: Sign up for a Twitter Company AccountStep 1: Sign up for a Twitter Company Account

Step 2: Add Personality to Your ProfilePi t /A t L– Picture/Avatar = Logo

– Add location

– Company URLs & links

– Bio = elevator speech

Building Your Community

Step 3: Build Your CommunityStep 3: Build Your Community– Start with organization & work out– Employeesp y– Companies, industry partners, organizations & clubs, schools – ANYONE in your area

– Follow people your followers follow– Twitter search – Collect people’s Twitter handles or host a “Tweet Up”F ll d t #h ht– Follow and create #hashtags

Ready, Set, TWEET! 

Step 4: Start TweetingStep 4: Start Tweeting– Observations

Links (others or your own)– Links (others or your own)

– Videos (others or your own)

E t ( th )– Events (others or your own)

– Content (others or your own)

Ch– Chats

– Retweets

Lead Generation

Step 5: Start Generating Leads!Step 5: Start Generating Leads!– Widget or Twitter handle on website

In store collateral– In store collateral 

– Widget & clear concise CTA on receipts 

Wid t & l i CTA il i t– Widget & clear concise CTA on email signature

– Tweet helpful information so as to be followed and retweetedand retweeted

Engage!

Step 6: Spark ConversationStep 6: Spark Conversation– Ask open‐ended questions

Ask fill in the blank questions– Ask fill in the blank questions

– Ask trivia questions

R t t th b t /– Retweet the best responses/answers

– Inspirational quotes are some of the MOST retweet items on Twitterretweet items on Twitter

Marketing with Twitter

Use it (sparingly) as an advertising platformUse it (sparingly) as an advertising platform– Drive traffic to your website, Facebook, LinkedIn, Blog etcBlog, etc.

– Check your brand awareness often (socialmention.com)(socialmention.com)

– “Favorite” any great customer testimonials

– Promote events and other specials (createPromote events and other specials (create hashtags)

Generating Leads with Twitter

Gain more business by:Gain more business by:– Create a custom landing page with Twitter URL

Tweet links to your landing pages on your website– Tweet links to your landing pages on your website

– Tweet links to any promos on your FB Page or websitewebsite

– Research industry terms with Twitter Search (bowling birthday party etc )(bowling, birthday party, etc.)

Customer Service through Twitter

Research shows customer service inquires areResearch shows customer service inquires are growing on social sites

– Respond to concerns (1 hour)– Respond to concerns (1 hour)

– Update followers on issues and celebrations

Follow (almost) everyone back– Follow (almost) everyone back• Auto Follow‐Back Tool: TweetLater

Don’t send automatic DM to new followers– Don t send automatic DM to new followers

SEO & Twitter

Create an SEO strategy for Your Twitter AccountCreate an SEO strategy for Your Twitter Account– Use SEO keywords/keyword strategy with tweets(i e : #bowling or #kidsbowlfree)(i.e.: #bowling or #kidsbowlfree)

– Ask for retweets (these generate 4 times more retweets)retweets)

– Awesome leads/titles help

– Leads with topical words/themes helpLeads with topical words/themes help

Twitter Analytics 

What Gets Measured Gets Done!What Gets Measured, Gets Done!– Reach: # of followers

Response Rate: Average # of replies to posts– Response Rate: Average # of replies to posts

– Brand Awareness: # of mentions 

R T tG d– Resource: TweetGrader

– Sales Funnel & Lead Generation: # of people who visit your websitevisit your website

Conclusion

• Twitter promotes “pull” or “inbound”Twitter promotes  pull  or  inbound  marketing vs. “push” or “outbound” marketing

• Once you’re ready to use it: Listen first• Once you re ready to use it: Listen first

• Tweet daily

• Make it memorable/shareable 

• Measure your impacty p

Q & A

Thank You!Thank You!