the true price floriade - venlo may 8 – 2012 true price foundation
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THE TRUE PRICE
Floriade - VenloMay 8 – 2012
TRUE PRICE Foundat ion
T R U E P R I C E F o u n d a t i o n 6
True Price Foundation 2012The true price is the quoted price plus unpaid social and ecological external costs
QUOTED PRICE: €4
Ecological Costs: €1
Social Costs: €1
TRUE PRICE: €6
QUOTED PRICE: €5
Ecological Costs: €0
Social Costs: €0
TRUE PRICE: €5
T R U E P R I C E F o u n d a t i o n 7
True Price Foundation 2012
True pricing makes sustainability competitive
What would happen to relative prices?
T R U E P R I C E F o u n d a t i o n 8
True Price Foundation 2012
A sustainable economy is smart and circular
Challenge– Estimates of ecological external costs lie mostly between 6%-50% of global GDP
Producers must use resources more efficiently
Taxation can be done more efficiently
Consumers need to shift from having goods to having access to services
We should be smarter in addressing poverty
What needs to be done to achieve true pricing?
T R U E P R I C E F o u n d a t i o n 9
True Price Foundation 2012
Determining true prices is possible
6,7% Ecological costs in total pricePuma published first estimate of true price
Source: Puma EP&L 2010 (2012)
T R U E P R I C E F o u n d a t i o n
True Price Foundation 2012
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