the third wordpress
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Monday, September 12, 2011
THETHIRD
WORDPRESS
Premium MultiSite Networks for
Niche Markets
Monday, September 12, 2011
@photoblogsites
.org.com
Monday, September 12, 2011
@photoblogsites
.org.com
Monday, September 12, 2011
@photoblogsites
.org.comhosted
easyfree
Monday, September 12, 2011
@photoblogsites
.org.comhosted
easyfree
self-hostedtechnical skill needed
costs
Monday, September 12, 2011
@photoblogsites
.org.comhosted
easyfree
limited themeslimited plugins
no ftp
self-hostedtechnical skill needed
costs
Monday, September 12, 2011
@photoblogsites
.org.comhosted
easyfree
limited themeslimited plugins
no ftp
self-hostedtechnical skill needed
costs
install themesinstall pluginsftp/shell/etc.
Monday, September 12, 2011
@photoblogsites
.org.comhosted
easyfree
limited themeslimited plugins
no ftp
self-hostedtechnical skill needed
costs
install themesinstall pluginsftp/shell/etc.
never custom
Monday, September 12, 2011
@photoblogsites
.org.comhosted
easyfree
limited themeslimited plugins
no ftp
self-hostedtechnical skill needed
costs
install themesinstall pluginsftp/shell/etc.
never custom unlimited custom
Monday, September 12, 2011
@photoblogsites
.comhosted
easyfree
limited themeslimited plugins
no ftp
never custom
} easy to use+
limitedprogramming
access=
not muchopportunity
Monday, September 12, 2011
@photoblogsites
.orgself-hosted
technical skill neededcosts
install themesinstall pluginsftp/shell/etc.
unlimited custom
unlimited possibilities
+hard tomaster
=opportunity}
Monday, September 12, 2011
@photoblogsites
Monday, September 12, 2011
@photoblogsites
Training/Consulting
Developers/Designers
Custom WebsitesPremium ThemesPremium Plugins
Theme Shops
Maintenance
Monday, September 12, 2011
@photoblogsites
installation
training
support
build
Monday, September 12, 2011
@photoblogsites
installation is hosting compatible?
training
support
build
Monday, September 12, 2011
@photoblogsites
installation is hosting compatible?
training
support
build contracts, design, programming
Monday, September 12, 2011
@photoblogsites
installation is hosting compatible?
training WP is a lot for new users
support
build contracts, design, programming
Monday, September 12, 2011
@photoblogsites
installation is hosting compatible?
training WP is a lot for new users
support upgrades, hacked sites, backups
build contracts, design, programming
Monday, September 12, 2011
install
trainsupport
build
Monday, September 12, 2011
install
trainsupport
buildbackup
upgrade
re-train
test
Monday, September 12, 2011
install
trainsupport
build
install
trainsupport
build install
trainsupport
build
install
trainsupport
buildinstall
trainsupport
build
backup
upgrade
re-train
test
backup
upgrade
re-train
test backup
upgrade
re-train
test
backup
upgrade
re-train
testbackup
upgrade
re-train
test
Monday, September 12, 2011
@photoblogsites
Monday, September 12, 2011
@photoblogsites
Have youheard aboutMultiSite?
Monday, September 12, 2011
@photoblogsites
1Monday, September 12, 2011
@photoblogsites
1serverset of core filesset of pluginsset of themesbackup systemupgrade
Monday, September 12, 2011
@photoblogsites
Monday, September 12, 2011
@photoblogsites
servercore
pluginsthemes
Monday, September 12, 2011
@photoblogsites
Monday, September 12, 2011
@photoblogsites
servercore
pluginsthemes
Monday, September 12, 2011
@photoblogsites
servercore
pluginsthemes
Monday, September 12, 2011
@photoblogsites
servercore
pluginsthemes
Monday, September 12, 2011
@photoblogsites
centralizedstreamlinedknown environmentfaster developmentinstant releasebuilt in signups
Monday, September 12, 2011
@photoblogsites
Monday, September 12, 2011
@photoblogsites
Monday, September 12, 2011
@photoblogsites
Monday, September 12, 2011
@photoblogsites
Monday, September 12, 2011
@photoblogsites
Not so fast...
Monday, September 12, 2011
@photoblogsites
slow signup
process
Monday, September 12, 2011
@photoblogsites
No themes
Monday, September 12, 2011
@photoblogsites
No Plugins
Monday, September 12, 2011
@photoblogsites
No problem.
Monday, September 12, 2011
@photoblogsites
Premium Themes
Monday, September 12, 2011
@photoblogsites
Theme
Frameworks
Monday, September 12, 2011
@photoblogsites
Plugins
Monday, September 12, 2011
@photoblogsites
Plugins
Monday, September 12, 2011
@photoblogsites
Plugins
Monday, September 12, 2011
@photoblogsites
Millions of Options
Monday, September 12, 2011
@photoblogsites
Introducing
The User
Monday, September 12, 2011
@photoblogsites
Monday, September 12, 2011
@photoblogsites
Can I use any theme I want?
Can I use any plugin I want?
Monday, September 12, 2011
@photoblogsites
Can I use any theme I want?
Can I use any plugin I want?
How do I make a post?
Monday, September 12, 2011
@photoblogsites
Can I use any theme I want?
Can I use any plugin I want?
How do I make a post?
What is WordPress?
Do you do Flash sites?
Monday, September 12, 2011
@photoblogsites
Give mea sitemade for me!
Monday, September 12, 2011
How We Did It
Monday, September 12, 2011
@photoblogsites
in the beginning... custom websites
Monday, September 12, 2011
@photoblogsites
in the beginning... custom websites
Monday, September 12, 2011
@photoblogsites
in the beginning... custom websites
Monday, September 12, 2011
@photoblogsites
in the beginning... custom websites
Monday, September 12, 2011
@photoblogsites
in the beginning...
similar features
Monday, September 12, 2011
@photoblogsites
in the beginning...
similar features
Monday, September 12, 2011
@photoblogsites
in the beginning...
similar features
Monday, September 12, 2011
@photoblogsites
and of course blogs...
in the beginning...
Monday, September 12, 2011
install
trainsupport
build
install
trainsupport
build install
trainsupport
build
install
trainsupport
buildinstall
trainsupport
build
backup
upgrade
re-train
test
backup
upgrade
re-train
test backup
upgrade
re-train
test
backup
upgrade
re-train
testbackup
upgrade
re-train
test
Monday, September 12, 2011
@photoblogsites
servercore
pluginsthemes
Monday, September 12, 2011
@photoblogsites
Backing up large sites becomes very difficult
No clear way to chargeper blog
Most plugins / themes not MultiSite compatible Uploads work differently
Monday, September 12, 2011
@photoblogsites
Themes
andPlugins
Build a parent theme / frameworkBuild child themesSelect best plugins
Test (modify) plugins for MultiSiteCustom Plugins when needed
Monday, September 12, 2011
@photoblogsites
BlogSite framework / parent theme
Monday, September 12, 2011
@photoblogsites
BlogSite framework / parent theme
Monday, September 12, 2011
@photoblogsites
Child Themes
Monday, September 12, 2011
@photoblogsites
Customizable
Monday, September 12, 2011
@photoblogsites
Customizable
Monday, September 12, 2011
Plugins:Define the Path
SEOXML SitemapsContact Forms
PaginationNon-Flash Image Galleries
Twitter / Facebook / Sharing
Monday, September 12, 2011
@photoblogsites
Improving
Signup
ProcessCustomize the lookChoose a Password
No Email VerificationMake them accept TOS
Add helpful infoAdd support links
http://premium.wpmudev.org/
Monday, September 12, 2011
@photoblogsites
Improving the
Signup Process
Choose a Password
Monday, September 12, 2011
@photoblogsites
Improving the
Signup Process
Terms ofService
Monday, September 12, 2011
@photoblogsites
Improving the
Signup Process
Monday, September 12, 2011
@photoblogsites
Improving the
Signup Process
Added Infoand
Support Links
Monday, September 12, 2011
@photoblogsites
Improving the
Signup Process
Instant Login!
Monday, September 12, 2011
@photoblogsites
Improving
Support
Process
Getting Started GuideDocumentation
VideosForum
Support Tickets
Monday, September 12, 2011
@photoblogsites
Improving the
Support Process
Download link
added to signupsent in welcome emailavailable everywhere
Monday, September 12, 2011
@photoblogsites
Improving the
Support Process
Video Tutorials
VideoUserManuals.comVideos right in Admin
White labeledEvery version of WP
Use on all sites
Monday, September 12, 2011
@photoblogsites
Improving the
Support Process
Documentation
We tried a WP themeEnded up with Zendesk
Monday, September 12, 2011
@photoblogsites
Improving the
Support Process
User Forums
Tried several WP pluginsEnded up with Zendesk
Monday, September 12, 2011
@photoblogsites
Improving the
Support Process
Support Tickets
Tried several WP pluginsEnded up with Zendesk
Monday, September 12, 2011
@photoblogsites
Why Zendesk
is cool
Monday, September 12, 2011
@photoblogsites
Why Zendesk
is cool
FullyBrandable
Monday, September 12, 2011
@photoblogsites
Why Zendesk
is cool
Monday, September 12, 2011
@photoblogsites
Why Zendesk
is cool
Monday, September 12, 2011
@photoblogsites
Why Zendesk
is cool
Startwith
Search
Monday, September 12, 2011
@photoblogsites
Why Zendesk
is cool
Monday, September 12, 2011
@photoblogsites
Why Zendesk
is cool
Monday, September 12, 2011
@photoblogsites
Why Zendesk
is cool
Docs
Monday, September 12, 2011
@photoblogsites
Why Zendesk
is cool
Monday, September 12, 2011
@photoblogsites
Why Zendesk
is cool
Monday, September 12, 2011
@photoblogsites
Why Zendesk
is cool
Forums
Monday, September 12, 2011
@photoblogsites
Why Zendesk
is cool
Monday, September 12, 2011
@photoblogsites
Why Zendesk
is cool
Monday, September 12, 2011
@photoblogsites
Why Zendesk
is cool
SupportTickets
Monday, September 12, 2011
The Backup Plan
Monday, September 12, 2011
@photoblogsites
TheBackup Plan
Server Backed up dailyBut what do we do with that?
Monday, September 12, 2011
@photoblogsites
TheBackup Plan
Version Control:Mercurial repository for Core
Mercurial repository for /wp-content/
Shell scripts via cron:Blogs.dir to server and Amazon S3Database to server and Amazon S3
New Plugin - Blog Status Manager
Monday, September 12, 2011
Monday, September 12, 2011
@photoblogsites
Takeaways
Monday, September 12, 2011
@photoblogsites
Focus on a Niche Market
Respect the User
Expect the User
Be ready to say No! to the User
Monday, September 12, 2011
@photoblogsites
Focus
on a
Niche Market
Similar Features
Theme Framework
Similar Plugins
Similar Users
Monday, September 12, 2011
@photoblogsites
Expect
the User
Enable CustomizationImprove the Signup ProcessImprove the Support Process
Monday, September 12, 2011
@photoblogsites
Respect
the User
Listen
Amazing support
They have great ideas
Monday, September 12, 2011
@photoblogsites
Say “No!”
to the User
Position yourself as an expert
Just because they ask does not mean they NEED it
Monday, September 12, 2011
@photoblogsites
Say “No!”
to the User
bad practices:splash pages
flashbad SEO ideas
disable right-click
Monday, September 12, 2011
@photoblogsites
Limitations
on User
no ftpno direct access to files
not a full hosting account
Monday, September 12, 2011
@photoblogsites
Why would they want this?
Why would they NOT want this?
Monday, September 12, 2011
@photoblogsites
There is a
learning curve
Monday, September 12, 2011
@photoblogsites
Theuser
needsyourhelp
Monday, September 12, 2011
@photoblogsites
WordPress as a Service
For Photographers
For RealEstate
For Restaurants
For ______________
Monday, September 12, 2011
THETHIRD
WORDPRESS
Premium MultiSite Networks for
Niche Markets
Monday, September 12, 2011
Marty Thornley@martythornley
marty@photographyblogsites.com
http://martythornley.comhttp://photographyblogsites.com
Blog Status Manager (and more)http://bitbucket.org/martythornley
@photoblogsites
http://www.imdb.com/title/tt0041959/
All Film Stills from “The Third Man” (1949)
Directed by Carol Reed Written by Graham Green
@martythornley
Mercurialhttp://mercurial.selenic.com/
Mercurial GUI for Machttp://www.sourcetreeapp.com/
Mercurial GUI for PChttp://tortoisehg.bitbucket.org/
WPMU DEVpremium MultiSite Pluginshttp://premium.wpmudev.org
Zendeskhttp://www.zendesk.com/
Monday, September 12, 2011
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