the symbol the logotype the color palette · auckland 1701 new zealand po box 61 016 p 64 09 272...

11 Lovegrove CrescentOtaraAuckland 1701New ZealandPO Box 61 016

p 64 09 272 4900f 64 09 272 4901e sales@destex.co.nz

DESIGNER TEXTILES INTERNATIONAL LIMITEDwww.designertextiles.co.nz

the logo

the symbol the logotype

PMS 187 PMS 429

PROCESS COLORSPantone 187 = C 20 M 100 Y 100 K 0Pantone 429 = K 30

ELECTRONIC MEDIA COLORSPantone 187 = R 175 G 28 B 46Pantone 429 = R 172 G 172 B 172

PMS 187 and PMS 429

WHITE and PMS 429 on PMS 187 background

single color reversed

The MAPP® brand is based upon a series ofgraphic elements:

the symbol

the logotype

the color palette

The standards outlined in these guidelines applyto all advertising, print, signage and promotionalitems. To ensure consistent application of theMAPP® brand it is important that these guidelinesare followed.

The symbol, logotype and its relationships mustnot be altered in any way.

The MAPP® logotype is unique and cannot bereplicated by using an existing typeface.It must not be condensed, expanded, shaded ortinted, outlined, redrawn or used in componentparts, unless approved by Designer TextilesInternational Limited.

The MAPP® brand must only be reproduced fromauthorised electronic copies or bromides.

If you are uncertain about the usage of theMAPP® brand please contact Designer TextilesInternational Limited.

All applications of the brand must be approvedby Designer Textiles International Limited.

FULL COLOR REPRODUCTIONThe MAPP® logo must only be reproduced in thefollowing colors:

PMS 187 and PMS 429

BLACK

Reversed out in WHITE and PMS 429

ONE COLOR REPRODUCTIONWhen only one color is required the logo maybe reproduced in Black or reversed out in Whiteor PMS 187.

FOUR COLOUR PROCESSWhen only four color process /CMYK is availablefor printing, it is necessary to specify that thecolors are matched exactly to PMS colors.

ELECTRONIC MEDIA REPRODUCTIONWhen the MAPP® logo is used in electronic mediasuch as the internet, television or electronicadvertising use the colors outlined.

CLEAR SPACE REQUIREMENTSA clear space surrounding the MAPP® brand mustbe kept free from type and any other graphicdevices. Variations must be approved by DesignerTextiles International Limited.A minimum isolation area of ‘X’, where ‘X’ isequal to half the height of the letter “M” of theMAPP® logotype, must surround the logo.Any other applications must be approved byDesigner Textiles International Limited.

clear space