the social graph call

The Social Graph Call

Wedbush Securities

November 30, 2010

Mark Zuckerberg - May 2007

Open Graph @F8 April, 2010

• Replaced FB Connect Everything becomes an object with an identifier Gives user info access to websites and FB apps Social plug ins (e.g. the Like button) Graph API – simple HTML code drops, and search

The Social Graph 25

New Social Media Companies Are Proliferating

VC Funding of Social Media Start-Ups

$43

$54

$43

$94

$0

$20

$40

$60

$80

$100

Q1 Q2 Q3 Q4

(in

mil

lio

ns

of

$)

“The web as we know it is being threatened in different ways …… Large social-networking sites are walling off information posted by their users from the rest of the Web” - Tim Berners Lee, Inventor of the World Wide Web

www.insidenetwork.com

justin@insidenetwork.com

Social, Search and the Open Graph

WedbushNovember 30, 2010

Proprietary & Confidential 17

Trend 1: Social is “The Next Search”

Proprietary & Confidential 18

Trend 2: People prefer to use “Social Sign-on” (SSO)

Proprietary & Confidential 19

Social Provider Authorization

Proprietary & Confidential 20

Access Normalized Profile Data

Proprietary & Confidential 21

Business Imperative: Corporate Website Social Connectivity

SOCIAL WEBYOUR SITE

• One implementation

• Automatic updates

• Support for new providers

• Support for account linking

• Multiple SDKs (REST, JS, AS, Mobile)

Proprietary & Confidential 22

People want choice

Proprietary & Confidential 23

SSO: “Connected” Sharing Maximizes Referral Traffic

Proprietary & Confidential 24

SSO: Optimized Sharing Generates 5:1 Referral Traffic

Proprietary & Confidential 25

80% of Executives Cite SSO Personalization Benefits “Likely”

http://info.gigya.com/MR-SSO.html

Proprietary & Confidential 26

Optimizing Through Social Analytics

Overview Syndication Traffic• Overview Report • Newsfeed Posts • Referral Traffic

• Total Connected Users • Newsfeed Posts by Provider • Referral Traffic by Provider

• New Users • Status Updates

• New Connections by Provider • Status Updates by Provider

• Influencer (iRank) Report • Messages Sent (notifications, bookmarking & email

• Demographic Report • Messages Sent by Provider

Proprietary & Confidential 27

SaaS Solution for Scaling Social on Corporate Websites

• Unified API Platform

• Social Plugins

• Social Analytics

• Consulting & Support