the sas group structure group | scandinavian airlines operations | subsidiary & affiliated...

The SAS Group structure

Group | Scandinavian Airlines Operations | Subsidiary & Affiliated Airlines | Airline Support | Airline Related Business |Hotels

Transparency Accountability

CompetitivenessIndependence

SAS Group: 4th largest airline groupin Europe and 11th worldwide(Denmark)

(Sweden)

(International)

The SAS Group current platform:– 150 destinations

worldwide– 32 million passengers in

2004– Approx. 1.450 daily

departures– 200 hotels worldwide

(Norway)

Long haul: Airbus 340 and 330 series

MOWAD/M. Pedersen

A luxurious armchair by day… a comfortable bed by night

MOWAD/M. Pedersen

SAS business class: the best of everything

MOWAD/M. Pedersen

• No restrictions reg. booking • EuroBonus points 200%• Fast lane security (new!)• Check in at Business counter • Lounge access• Extra wide seats and generous

legroom• PC power• SAS Net Access (new!)• Individual video screen• Noise canceling headsets• Adjustable seatback, headrest,

legrest etc.• Full three course dinner with choice• Self service buffet• Back stretch• Personal water bottle• High quality wines and spirits• Wide selection of beers and soft

drinks

A SAS unique, specially designed self

service area for in-between meals

A “new room onboard", not a part of a

galley, also used for happenings. Gives

passengers the possibility to move

around, stretch their legs.

Buffet Content• Warm drinks (freshly

brewed espresso and cappuccino)

• Cold drinks (wine, mineral water, beer and soft drinks)

• Refreshments (fruit, sandwich and snacks, to be varied if needed)

Business class buffet

MOWAD/M. Pedersen

Economy Extra: efficiency, comfort and several benefits

• No restrictions reg. booking • EuroBonus points 150%• Check in at Business counter (new!) • Fast lane security (new!)• PC power• SAS Net Access (new!)• Individual video screen• Wider seats and more legroom• Adjustable headrest and legrest• Improved service• Choice of meals• Free beverages • Personal water bottle• Comfort kit

MOWAD/M. Pedersen

• Booking restrictions• EuroBonus points• SAS Net Access (new!)• Individual video screen• Individual seat mirror• Standard seats and normal legroom• Three course dinner + light meal before landing• Free beverages

Economy: our basic offer

MOWAD/M. Pedersen

Airbus A321, B737-600/700/800 & MD80s for Europe

MOWAD/M. Pedersen

MOWAD/M. Pedersen

Customers’ choice

Three segments for different needs

Business

extra comfort and service

Economy Flex

Efficient and flexible travel

Economy

Low fares and variety of special offers

September 1st, 2005 - European MakeoverOne way in more than one way!

Economy Flex

Economy

Price structure: framework

When yourtime is

important

When youhave time

Business

Full combinability

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MOWAD/M. Pedersen

Full combinability of simple products and prices

Three booking classes

Rebookable within same price type and level

Can be rebooked to higher booking class by paying the difference

Fully refundable

Child discount 33%

Business

Two booking classes

Rebookable within same price type and level

Can be rebooked to higher booking class by paying the difference

Fully refundable

Child discount 33%

Economy Flex

Nine booking classes

Cannot be

rebooked

72 hours ticketing after booking

Lowest price levels valid point to point

No refund

Child discount 33%

Economy

combinable

MOWAD/M. Pedersen

• SAS Flightshop is part of the passenger's total travel experience

• Offers exclusive Scandinavian quality products and leading modern brands

• Price levels are 20% lower than in the shops for cosmetic and perfumes and 15% lower for accessories and gifts

• The opportunity to buy attractive products onboard, adds value and increases a positive experience for the customers

Sales onboard

MOWAD/M. Pedersen

On ground

• The ultimate goal is ticketless travellers• Check-in via mobile phone or thru

Internet• Check-in at airports via SAS Self Service

automat or a card-reader at the gate• Separate check-in for business and

economy flex customers• New Fast Track Security Lane at airports• Boarding sequence• New Design in SAS Lounges

MOWAD/M. Pedersen

SAS EuroBonus works in a simple way

Every time you use SAS or our Parnters’ services, you earn the bonus points

MOWAD/M. Pedersen