the rise of privacy & personal data in the it business - claudia jelea

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The rise of privacy & personal data

in the IT business

Claudia Jelea

Lawyer. Trademark Attorney

Jlaw.ro / ipboutique.ro

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What is personal data really?

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• Why privacy & data protection matter (or not)

• What qualifies as personal data

• How to handle personal data

3 major topics:

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And should the IT world

care about it?

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The trust gapTo be seen as a trusted partner by users, IT should brigde the ‘trust gap’.

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Trust vs data breaches

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What’s the no. 1 cause of data breaches?

a. Force majeure

b. Edward Snowden

c. Human error

d. Bad luck

e. Insufficient security

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What’s the no. 1 cause of data breaches?

a. Force majeure

b. Edward Snowden

c. Human error

d. Bad luck

e. Insufficient security

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© IAPP (International Association of Privacy Professionals)

Internal training:

• educate your staff• protect your customers

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Major changes at EU level• New regulation will apply in Romania from May 2018

• Fines may go up to 4% of annual global turnover

• EU-US Privacy Shield for data transfers to the US

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Dilemmas: true or false?• Privacy and security are one and the same• Privacy feels very (too) legal• Individuals do not really care about privacy• Privacy is a dormant issue for most of us

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Is privacybusiness-friendly?

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Your app. Our data• Privacy in mobile apps• Big Data = Big Business• Privacy by Design • Mobile privacy guidelines

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Crafting privacy policy:• Customized, not copy-paste

• Keep it friendly

• Get users’ free and informed consent

• Special rules for sensitive data

• Practice what you preach: don’t breach your own policies

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Take-away• Information that can identify individuals

• Privacy, personal data and security should go hand in hand

• New EU rules - blessing or threat?

• Get ready and do not ignore them; or I see big fines in your future(as the song says ‘it could happen to anyone of us’)

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E-mail: claudia.jelea@jlaw.ro

claudiajelea

www.jlaw.rowww.ipboutique.ro

jlaw.ro; ipboutique.legal

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Q & A