the rise of data literacy - qlikgo.qlik.com/rs/.../the_rise_data_literacy_financial...the data...

The Rise of Data Literacy

Jordan Morrow

Global Head – Data Literacy

Introduction

Jordan MorrowThe trail running analytical nerd.

Jordan.morrow@qlik.com

analytics_time

3

Agenda

• Data Literacy: The Gap

• Defining Data Literacy

• Data Literacy Culture

The Data Literacy

Skills GapPhoto credit: Foter.com

Photo on <a

href="http://foter.com/re/203608">Foter

.com</a>

33% of employees in the US feel

data literate. Junior level

employees are at only 21%

74% agree that their company

would value them more if they

were data literate

93% of data literate employees

feel they are performing well in

their roles

Use Case

Democratization of Data

The process of expanding business information and the tools to analyze it out to

a much broader audience than traditionally has had access

- Google definition

Digital Transformation

9

Historically, reports established as

standards and sent out to groups.

Developers

Consumers

Example - Marketing

10

11

12

Creating environments and

cultures that facilitate the entire

organization with data

13

The analytics eco-system is

more than the sum of it’s

parts.

participants

X

data

X

engagement

The Data Literacy Skills Gap

Increasingly, this data literacy divide will

impede organizations of all shapes and

sizes from reaping higher rewards from

their data investments

- Forbes March 2017

Photo credit: art of imagined reality via Foter.com / CC BY-NC-SA

Defining Data

Literacy

Data LiteracyDemocratization of Data

Sel

f-S

ervi

ce A

nal

yti

csMachine LearningPredictive Algorithms

AI

SQLChief Data Officer

Digital Transformation

Big

Dat

a

Skills-Gap

Culture

4th Industrial Revolution

Defining

Data Literacy

Read

Work With Analyze

Argue With

What is Data Literacy?

Reading Data

What does it mean

to “read” data?

Working with Data

• Customer

sentiment

analysis

• Marketing

campaign

• Investment

decisions

Analyzing Data

Analysis can be:

- Predictive

analytics

- Data Viz

- Etc.

Photo on <a

href="http://foter.com/re/890902">Foter.com</a>

Arguing with Data

• Be skeptical

• Question

• Ask why

• Interrogate the

data

Data Literacy

CulturePhoto credit: Foter.com

Building

Data Literacy

Curiosity

Culture Leadership

Learning

Data Literacy Best Practices

24

• Read my blog at qlik.com/blog

• Follow me on Twitter at @analytics_time

• Follow on LinkedIn: Jordan Morrow

Relevant Resources

ConclusionPhoto credit: benjaflynn via Foter.com / CC BY

Let’s have a drink!

Cocktail and

networking

reception!

Thank You