the real pitch

THE REAL PITCH

Brenda, Cat, Noor & Shameera

• First Media Challenge organized by Republic Polytechnic (CEC)

• Facebook likers

WHAT’S THE PROBLEM?

Government

North36 schools

East25

schools

South21 schools

West33

Schools

Government Aided

North8 Schools

East11

Schools

South9 Schools

West1 School

AUDIENCE ANALYSIS

Online Press Release (mid may)

• Angle: Media Challenge is not just a competition for fun, but there is real learning involved and students can get a taste of the working world

• Headline: Get down to the real work with Republic Polytechnic’s Media Challenge

• Lead: Most secondary students don’t quite know what goes on and around the media industry. That’s why Republic Polytechnic is holding “The Media Challenge”. It is an exciting competition that gets students to come up with the best multi-media news package, using various skills such as blogging, photography, videography, and interviewing.

ONLINE PRESS RELEASE

Video Production

• Student produced and directed

Reflect the professionalism that students in Diploma in Mass Communication learn.

VIDEO PRODUCTION

CAMPAIGN

Theme: Moving forward with digital media

The whole feel would be very futuristic, digitally advanced, technology savvy.

MAIN OBJECTIVE

Republic Polytechnic’s Diploma in Mass Communication (DMC) is the only diploma that is digitally advanced.

• School assemblies (Schools in the North)Target Audience: Teachers & Students.

Lineup of event introduction(< 20 minutes)

1. Show promotional video2. Facilitator to expand into further details3. Mini Media Challenge game 1st prize: Canon digital

camera4. Dissemination of flyers

CAMPAIGN EXECUTION

Where? Canteen

What? Games! Prizes to be won, ask them to LIKE DMC Facebook page

How? Direct students to the booth if they want to win more prizes! Sponsored laptops by Acer will be set up.

Why? We need students to LIKE our Facebook page

Who? Facilitators will be attending to the booth.

When? After school

+ BOOTH

• RoadshowsWhere? Scape* (Government-supported hang-out spot for youths)What? Publicize The Media ChallengeHow? Picture frame! Disseminate flyers and freebies, force students to scan QR code that directs to DMC Facebook page. Why? Public relations. We need Facebook page likes!Who? RP student volunteers.When? Every weekend in March

JOIN THE MEDIA CHALLENGE 2013

Like us on Facebook!

Target 1304 likes.

FACEBOOK CHALLENGE

Main sponsorMAIN SPONSORS

SponsorsSPONSORS

• Production cost for flyers, posters and banners.

ADVERTISING

Cost of 1 banner: $12 x 3 = $36

Cost of 15 banners: $36 x 15 = $540

Cost of 10000 flyers: $166

Frame board: ?

$1000

January

February

March April Marc

h

• Talk with the teachers at the end of Feb

• Release Press Release on the last of Feb

• Start video production

• Start social media campaign

• Start of assembly talks in various schools

• Introduce Roadshows

• End of registration

TIMELINE

THANK YOU!