the presentation development meeting

Smashing Paradigms:Presentation

Specialist Course

THE

Our Firm Templates Are Rigid and Dated

Ineffective!

ARGH!!!

Why do we give

PRESENTATIONS?

Inform. Persuade. Promote.Motivate. Drive Action.Clarify.

The Unicorn

• The work “unicorn” comes from Latin unus 'one' and cornu ‘horn’ • A mythological creature• Traditionally has a billy-goat beard, a lion's tail, and cloven hooves• NOT a horse• A professor of Myth and Folklore at the University of Phoenix recently quipped–

• "The unicorn is the only fabulous beast that does not seem to have been conceived out of human fears. In even the earliest references he is fierce yet good, selfless yet solitary, but always mysteriously beautiful. He could be captured only by unfair means, and his single horn was said to neutralize poison."[1]

[1] Dr. James McKnucklehead, in “The Ethical Treatment of Imaginary Creatures.”

The Unicorn

So Where Do You Begin?

The PresentationDevelopment

Meeting

The “Presentation Specialist” Course Overview

CLASS ONE:

The Basics of Visual Design

CLASS TWO:

Images 101

CLASS THREE:

Content DesignMethods

CLASS FOUR:

Content DesignMethods, Part 2

CLASS FIVE:

DataVisualizationTechniques

CLASS SIX:

CreatingDemonstratives &Evidence Slides

for Court

CLASS SEVEN:

The “Presentation Specialist” Mind Map

Why Bullets Don’t Work

VERBALVISUAL

Dr. Richard MayerProfessor of Psychology

University of California

VERBAL VISUALVERBAL + VISUAL

VERBAL + VISUALCOLLABORATION

MINIMIZE the text

MAXIMIZE the image

Why Bullets Don’t Work

WHY IMAGES DO WORK

The results indicate that picture superiority occurs in both immediate and delayed recall..

“Concepts are much more likely to be remembered if they are presented as

pictures rather than as words.”

The Picture Superiority Effect

“Present Concepts as Pictures, NOT WORDS!

New technology startupsthreaten larger, established companies

The New Waiver Will LIMIT Free Speech

US vs THEM, Inc.

FOSTER PEPPER PLLC

How toHow toHow toHow toCreate a Trial NotebookCreate a Trial NotebookCreate a Trial NotebookCreate a Trial Notebook

What’s Inside a Trial Notebook?

WITNESS & EXHIBIT LISTS

MOTIONS IN LIMINE

JURY MATERIALS

SPECIFIC COURT REQUIREMENTS

PRE-TRIAL ORDER

TRIAL BRIEFS

PERTINENT “SPEAKING” PLEADINGS

DISCOVERY PLEADINGS

ER 904 SUBMISSIONS

Take These Steps in the Countdown to the Trial

FOSTER PEPPER PLLC

How toHow toHow toHow toCreate a Trial NotebookCreate a Trial NotebookCreate a Trial NotebookCreate a Trial Notebook

Jaws (1975)

by Peter Benchley and Carl Gottlieb.

A bonfire is blazing. Gathered around it are about a dozen young men and women who are merrily trading fight songs from their respective universities. Two young people break away from the circle, Chrissie almost pulling a drunk and disorderly Tom Cassidy behind her.

CLOSEUP – CASSIDY makes a clumsy try at kissing Christina but she laughs and ducks away.

ANOTHER PART OF THE BEACH

The fire, now one hundred yards in the big., silhouettes Chrissie running up a steep dune. Once there, she pauses to look at the ocean that we can only hear. Cassidy plods up the dune behind her, grossly out of shape.

Chrissie runs down a few steps, leaving Tom Cassidy reeling on the summit. Chrissie's dress, bra and panties fly toward Tom, who can't make a fist to catch them. The dress drapes over one half of his head. Soggily aroused, Cassidy struggles to get his shoe off.

But Chrissie is already in full flight toward the shore. In she goes, a delicate splash, surfacing in a cold ocean that is unusually placid. Chrissie pulls with her arms, drawing herself into deeper water.

That's when we see it. A gentle bulge in the water, a ripple that passes her a dozen feet away….

I CAN PLZ HAZ DIS ONE?I CAN PLZ HAZ DIS ONE?

What does this all mean for

SLIDE DESIGN?

VERBAL VISUALVERBAL + VISUAL

MINIMIZE the text

MAXIMIZE the image

Assert or SummarizeAssert or Summarize

Show Evidence or IllustrateShow Evidence or Illustrate

Verbal ExplanationVerbal Explanation

REVIEW of KEY CONCEPTS…#1 #2 #3

The PresentationDevelopment

Meeting

CLASS ONE:

PRESENTATION PLANNING TOOL

Presentation Development Form

Presentation Development Form

“Mark helped us rethink our approach to Powerpoint…

Once we grasped the concept, he helped us with photos and graphics to bring home our theme. 

Our audience…was really engaged by our presentation and the Powerpoint led to active and full participation.”

Katheryn Bradley

Key PointKey Point

Key PointKey Point

Key Point Key Point

Key Point Key Point

Key Point

Key Point

MAIN MESSAGE:The Grey Elephant is the

Strongest, Largest, and Most Amazing Animal in Africa

Key Point #1

Key Point #2 Key Point #5

Key Point #4

Key Point #3

PRESENTATION PLANNING TOOL

How do the Presentation Development tools help?

• Identifies presentation GOALS

• Makes the AUDIENCE the focus

• Creates a clear, concise key MESSAGE

• Supports each message with key POINTS

• Gathers evidence, images, research, etc.

Presentation Content GRID

PRESENTATION PLANNING TOOL

Assertion – Evidence Format

Assert or SummarizeAssert or Summarize

Show Evidence or IllustrateShow Evidence or Illustrate

COULD LOOK LIKE THIS!

SUMMARIZE

REMEMBER THIS?

Assert or SummarizeAssert or Summarize

Assert or SummarizeAssert or Summarize

Assert or SummarizeAssert or Summarize

Show EvidenceShow Evidence

Show EvidenceShow Evidence

Show EvidenceShow Evidence

http://www.speakingaboutpresenting.com/

SET THE SCENE

KEY MESSAGE

PresentationPlanner

POSE QUESTION #1:

Assertion

Evidence / Explanation / Story / Fact

POSE QUESTION #2

Assertion

Evidence / Explanation / Story / Fact

POSE QUESTION #3

Assertion

Evidence / Explanation / Story / Fact

CLOSE TOPIC #1:

SUMMARY & RESTATE KEY MESSAGE

CLOSE TOPIC #2: CLOSE TOPIC #3:

These are questions the audience would likely

want answered.

These are questions follow a progression from

resistance to action.

Today, I’m going to tell you how you can make an IMMEDIATE different in the world.

Lend $25 to a poor person so that they can start a business.

PresentationPlanner

POSE QUESTION #1:

Why would I want to do that?

AssertionThere’s website called Kiva.org that offers microloans to poor people so they can start their own businesses and can lift themselves out of poverty.

Evidence / Explanation / StoryYenku had both hand cut off during the Sierra Leone civil war. He survived by begging. But with a Kiva loan he was able to become a street vendor and gradually built up his business. Today, he has a thriving grocery stall and can feed his family and send his children to school.

POSE QUESTION #2That’s interesting. How do I know my money goes directly to the person who needs it?

AssertionKiva.org has a very transparent system and you can receive email journal updates and track repayments.

Evidence / Explanation / StoryPeople just like you have lent more than $50 million through Kiva.org. 43,000 loans have been made in 42 different countries.

POSE QUESTION #3

I’d like to help. What do

I do now?

AssertionGo to the Kiva.org website and make a donation to an

specific entrepreneur.

Evidence / Explanation / Story“If you look at Kiva.org, people with a very modest amount of money can make a huge positive impact all around the world.” Bill Clinton

CLOSE TOPIC #1:With Kiva.org, you are a LENDER, not a DONOR.

SUMMARY & RESTATE KEY MESSAGE

CLOSE TOPIC #2: Kiva.org is an experienced and recognized partner in connecting people through lending for the sake of alleviating poverty.

CLOSE TOPIC #3:You can begin TODAY.

Fact QuestionRespons

eI want a unicorn. You know that unicorns

don’t exist, right?< whimper >

PRESENTATION PLANNING TOOL

“Extreme Presentation Method”

PRESENTATION PLANNING TOOL

FROM TO

TH

INK

DO

From-To Matrix

What are they thinking / feeling now?

What are doing (or not doing) now?

What should they think / feel after your presentation?

What should they be doing (or cease doing) after your presentation?

PRESENTATION PLANNING TOOL

The “Presentation Specialist” Mind Map

MindJet

Bubbl.us

MindMeister

Examples of

Mind Mapping Applications

How do the Presentation Development tools help?

• Identify the presentation GOAL

• Make the AUDIENCE the focus

• Create a clear, concise key MESSAGE

• Support each message with key POINTS

• Gather evidence, images, research, etc.

Use PART or ONE or MORE of These Tools

Presentation Development Form

Content GridAssertion-

Evidence Format

Extreme PresentationMethod

From-To Matrix Mind Mapping

THANKS!