the new experience team

The New Digital Experience Team

March 20th, 2014 ie. Digital Strategy Innovation Summit, New York

The Team1. Uses diverse tools, techniques, and processes

2. Engages all parts of the business to build great experiences

3. Creates opportunities for collaboration on Agile teams

Stakeholder Interviews

Data Analysis

Usability Testing

Content Auditing

Competitive Assessment

Process Modeling

Business Process Auditing

Systems Integration Analysis

Experience Mapping

Knowledge Sharing

Information Architecture

Wireframing, Prototyping, Paper Prototyping

User Flows (Cores and Screens)

Objectives Measurement

Functional Testing

Accessibility Testing

User Acceptance Testing

Automated Testing

Analytics Analysis

Strategic Services

Backlog and MVP Definition

User Stories

Requirements Management

Knowledge Management

Artifacts, e.g. Personas…

What do you mean by “Diverse”?

What do you mean by “Experience”?

What do you mean by “Experience”?

!

" "What do you mean by “Experience”?

!"• “Visitors”

• Creators

• Client

• Team"

What do you mean by “Agile”?

What do you mean by “Agile”?

#Work

Incrementally

What do you mean by “Agile”?

# $Work

IncrementallyWork

from a List

What do you mean by “Agile”?

# %$Work

IncrementallyWork

TogetherWork

from a List

What do you mean by “Agile”?

# %$ &Work

IncrementallyWork

TogetherWork

from a ListTrack Status

& Velocity

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Describe the framework to actualize our work, share it with our teams, and make it transparent to clients.

' ( )Research Collaborate Validate

The Process

*Establish

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Research: Problem Statements

Problem Statement

Describe difficulties residents are having with the current San Mateo sites.

Research: Problem Statements

Problem Statement

Describe difficulties residents are having with the current San Mateo sites.

Research: Problem Statements

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Problem Statement

Describe difficulties residents are having with the current San Mateo sites.

Research: Problem Statements

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isgnDescription

Residents find it confusing to know whether they are on an official county site

Establish: Goals & Objectives

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Establish: Goals & Objectives

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Goal (Theme)

The redesigned County websites must have branding elements (e.g., visual design, features) to help visitors identify official County sites

Establish: Goals & Objectives

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Goal (Theme)

The redesigned County websites must have branding elements (e.g., visual design, features) to help visitors identify official County sites

Objective

Site Survey Results show that visitors see an association with the County

Collaborate: Epics and User Stories

Collaborate: Epics and User Stories

Epic

Branded Experience whereby the site presents visitors with County's visual identity and common way to navigate sites

Collaborate: Epics and User Stories

Epic

Branded Experience whereby the site presents visitors with County's visual identity and common way to navigate sites

User Story

…to quickly go to any department home page, a site visitor can invoke a list of all department sites from any San Mateo page

Validate: Test Charters

Validate: Test Charters

Test Charter

Explore the department menu using the target user agents to ensure the menu does not inhibit site presentations

Validate: Test Charters

Test Charter

Explore the department menu using the target user agents to ensure the menu does not inhibit site presentations

Test Charter

Measure the effectiveness of the sites’ department menu in associating sites with the county using a survey

The Future• Work in small, defined pieces

• Define pieces in standard ways

• Share the definitions

Stakeholder Interviews

Data Analysis

Personas

Content Auditing

Competitive Assessment

Process Modeling

Business Process Auditing

Systems Integration Analysis

Knowledge Sharing

Information Architecture

Wireframing, Prototyping, Paper Prototyping

User Flows (Cores and Screens)

Objectives Measurement

Functional Testing

Accessibility Testing

User Acceptance Testing

Automated Testing

Analytics Analysis

Backlog and MVP Definition

User Stories

Requirements Management

Knowledge Management

' ( )*Stakeholder Interviews

Data Analysis

Personas

Content Auditing

Competitive Assessment

Process Modeling

Business Process Auditing

Systems Integration Analysis

Knowledge Sharing

Information Architecture

Wireframing, Prototyping, Paper Prototyping

User Flows (Cores and Screens)

Objectives Measurement

Functional Testing

Accessibility Testing

User Acceptance Testing

Automated Testing

Analytics Analysis

Backlog and MVP Definition

User Stories

Requirements Management

Knowledge Management

Frame each activity in a sentence. “ ”

+Share

Research earlier'

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Build organizational design thinking

Define more objectives to measure

Validate in more ways, with more people, sooner

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