the need for speed: part 5 of delivering the connected experience

The Need for Speed

The Golden Secondalso known as “1000ms to glass challenge”

Loses 1% of sales with a 100ms delay

Loses 5%-9% of traffic per 400ms delay

Loses 3% of traffic per 500ms delay

👻☻☻☻☻☻☻

2% bounce after 1s

☻☻ ☻

👻👻 👻👻

☻☻☻☻☻☻

40% bounce after 2s

👻👻 👻👻

☻☻☻☻☻

57% bounce after 3s

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👻👻 👻👻

☻☻

85% of mobile users expect sameresponse time as desktop

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The uphill climb.

📱An overly simplified graphic of a mobile web request

📱

An overly simplified of a desktop web request

The Tower

📱

An overly simplified of a desktop web request

The Tower

📱

An overly simplified of a desktop web request

The Tower

DNS

📱

An overly simplified of a desktop web request

The Tower

DNS

📱

An overly simplified of a desktop web request

The Tower

DNS

Server

📱

An overly simplified of a desktop web request

The Tower

DNS

Server

📱

An overly simplified of a desktop web request

The Tower

DNS

Server

So, how do we get to 1 second?

Do you really need _____ ?

Responsive design isn’t just about screen size.

RESSResponsive Design + Server Side

CSS JS

HTML

HTML

HTML

HTML

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The fold

It’s aspirational.