the mobile tribe

Smart  Devices  +  Human  Behavior  =  Massive  Change  

The  Mobile  Tribe  

Dan  Keldsen  –  Informa5on  Architected  @dankeldsen  #mobilehumans  

Exper;se:  

•  Content/Knowledge  Management  

•  Innova;on  management    

•  Enterprise  2.0/Web  2.0  

Background:  

•  Current:  

•  Informa;on  Architected:  President,  Consultant  

•  Level  50  SoOware:  Co-­‐founder,  Mobile  Social/UX  Strategy  (level50soOware.com)  

•  Past:  •  AIIM:  Former  director  of  Market  Intelligence  unit  

•  Delphi  Group:  Former  analyst,  consultant  and  CTO  

BEFORE  WE  PRESUME  THAT  “MOBILE  IS  THE  ANSWER”  

OR  PERHAPS  THAT  “MOBILE  IS  THE  PROBLEM”  

HOW  MUCH  OF  YOUR  ENTERPRISE  ENVIRONMENT  DO  YOU  (OR  YOUR  

USERS)  WANT  TO  HAVE  AVAILABLE  VIA  MOBILE?  

0  <––––––––––––>  100%  

HOW  “SECURE”  DOES  THAT  ACCESS/ABILITY  NEED  TO  BE?  

0  <––––––––––––>  100%  

YOU  CAN’T  HAVE  “100%  SECURITY.”  IT’S  NOT  POSSIBLE.  

EVEN  IF  IT  WERE,  YOU’D  BE  AS  LIKELY  TO  PREVENT  MANY  BENEFITS  AS  WELL  

AS  PREVENTING  ATTACKS/LEAKAGES  

Stop  thinking  of  security  as  being  “completely  safe”  

Provide  Guard  Rails  

Source: http://www.guzer.com/pictures/car_on_rail.php

EX-­‐  

PARA

NOID  

SECU

RITY  G

UY  

Your  Security  =  Swiss  Cheese  Effec5veness  

Reference: http://en.wikipedia.org/wiki/Swiss_cheese_model

All  Security  Risks  are  Not  Equal  &  We  Are  TERRIBLE  at  Calcula5ng  Risk  

WE  LITERALLY                  OUR  PHONES    

(CAN  YOU  SAY  THE  SAME  FOR  YOUR  CONTENT  MANAGEMENT  PLATFORM?)  

IS  YOUR  ORGANIZATION  READY  FOR  MOBILE?  

SHOW  ME  YOU’RE  READY!  

Source: “Jerry Maguire” (Copyright Sony Pictures Home Entertainment)

THE  BAD  NEWS  

YOU’RE  NOT  READY  FOR  THIS  

I  WAS  (ALMOST)  KIDDING,  WHEN  I  WROTE  AN  ARTICLE  FOR  THE  BRAINYARD  LAST  YEAR…  

NOT  READY…  TECHNOLOGICALLY  

YOUR  SYSTEMS  ARE…  ANCIENT  AND  DECREPIT  

3-­‐10  YEARS  OLD,  USUALLY  PROPRIETARY  (FOCUSED  ON  A  SINGLE  ENVIRONMENT),  STATIC  RATHER  THAN  DYNAMIC,  WINDOWS  ONLY,  ONE  BROWSER  ONLY,  FULL  OF  “DUMB  

TERMINAL”  TO  ACCESS  REALLY  OLD  SYSTEMS…  

3  BIG  GAPS:  77%  MISSING  SKILLS,  55%  CULTURAL  ISSUES,  50%  INEFFECTIVE  IT  

Source: MIT/Cap Gemini

Q:  WHAT  WERE  THE  SALES  LEVELS  OF  THE  IPAD  JUST  3  YEARS  AGO?  

A:  TRICK  QUESTION.  THE  IPAD  DIDN’T  EXIST  3  YEARS  AGO.  

IF  YOU  ARE  ON  A  3-­‐10  YEAR  REFRESH  CYCLE,  YOU  WILL  HAVE  MISSED  3-­‐10  

FULL  INNOVATION  CYCLES.  

Q:  HOW  LONG  HAS  HTML  5  BEEN  A  STANDARD?  

A:  IT  STILL  ISN’T!  

IF  YOU’RE  WAITING  FOR  “STANDARDS”  –  PERHAPS  THAT’S  AN  EXCUSE  TO  HOLD  ONTO  A  PAST  NOT  WORTH  KEEPING.  

We  Are  All  Pirates  on  the  SS  CoIT  

Time  to  Jump  into  the  

21st  Century  

YOU  CAN’T  AFFORD  NOT  TO  EMBRACE  MOBILE  (+  CLOUD)  

VERY  CLOSE  TO  FISCALLY  IRRESPONSIBLE  NOT  TO  CONSIDER  THIS  OPPORTUNITY  

CONSIDER  MORE  THAN  SECURITY  

“UNITED  SAID  THAT  PILOTS  TYPICALLY  CARRY  12,000  SHEETS  OF  PAPER  TO  CHART  THEIR  COURSE  DURING  FLIGHTS;  THE  INTRODUCTION  OF  THE  IPAD  SHOULD  SAVE  THE  AIRLINE  16  MILLION  SHEETS  OF  PAPER  AND,  THANKS  TO  THE  REDUCTION  

IN  WEIGHT,  326,000  GALLONS  OF  JET  FUEL  PER  YEAR.”  

Source: http://www.pcworldme.net/2011/08/23/united-airlines-cockpits-go-paperless-with-ipads/

NON-­‐SECURITY  RELATED:  WE  WERE  NEVER  INTENDED  TO  SIT  IN  

CUBES  

MOBILE  OFFERS  AN  ABILITY  FOR  US  TO  GET  BACK  TO  BEING  HUMAN,  AND  THAT’S  BEEN  MISSING  FOR  DECADES  

MOBILE  IS  AN  OPPORTUNITY  TO  RE-­‐HUMANIZE  

YOUR  COMPANY  WE  CAN  WORK  FROM  ANYWHERE  –  SO  WHY  

SHOULDN’T  WE  BE  ABLE  TO?  MOBILE  =  MOVEMENT  =  MENTAL  AND  

PHYSICAL  HEALTH.  

THINK  HUMAN-­‐CENTRIC,  NOT  COMPANY-­‐CENTRIC,  AND  CERTAINLY  

NOT  SECURITY-­‐CENTRIC  INCREASE  THE  UPSIDE  POTENTIAL  VIA  

MOBILE,  AND  BE  “REASONABLE”  ABOUT  THE  “NEW”  SECURITY  CONCERNS  OF  

MOBILE  

20th Century/Proprietary

21st Century/Flexible

BYOD  

•  A  survey  covering  17  countries  by  business  technology  company  Avanade  found  that  88%  of  execu;ves  said  employees  were  using  their  own  personal  compu;ng  technologies  for  business  purposes.  

•  Absolute  SoOware  found  that  64%  of  IT  managers  surveyed  thought  it  was  too  risky  to  let  personal  devices  be  integrated  into  the  business  network.  However  52%  of  companies  allowed  some  form  of  access.  

•  Another  survey  by  Cisco  found  that  although  48%  said  their  company  would  never  authorize  employees  to  bring  their  own  devices,  57%  agreed  that  some  employees  use  personal  devices  without  consent.  

Source: MIT/Cap Gemini

Dan  Keldsen,  President  dk@informa;onarchitected.com  

617-­‐933-­‐9655  

Going  Mobile?  Let’s  talk.