the mobile library at ucd: achievements and plans. authors: samantha drennan, joshua clark

An Leabharlann, An Coláiste

Ollscoile, Baile Átha CliathUCD Library

The Mobile Library at UCD: The Mobile Library at UCD:

Achievements & PlansAchievements & Plans

Samantha Drennan Josh ClarkHead of Library Information Technology Outreach Librarian

Overview

• Achievements to date

• Plans… our approach

• Mobile Library website

• Statistics: Desktop v Mobile

Achievements

• UCD Mobile App– Library Catalogue– Map– Open Hours

• Mobile Catalogue

• Mobile Web

• QR Codes used to provide additional information on Library services

• iPad for Library Roving Service

Connecting with our users…

Plans…

• Mobile devices are connecting everything

• In 2012 over 50% of all Web access was being done via handhelds*

• Gartner predicts that by 2013 mobile phones will overtake PCs as the most common Web access device worldwide

• By 2015 over 80% of the handsets sold in mature markets will be smartphones

• Mobile Strategy

• Continue to develop…

* Ericsson study

The Mobile Website

• 2010 – 2011: New library website designed & implemented in a CMS environment

• Chose to pare mobile version down to essential information

The Essentials

– Opening hours

– Library branch info

– Contacts

– Assistance while in the Library (IT, borrowing info)

– Off-campus access queries

– Visitor info

– News

– The Library Catalogue

Branding

•Impetus to have consistent look and feel

•All web components to blend generally with website scheme

Some Statistics

September 2011 – August 2012mobile homepage

main homepage % mobile

15,423 829,215 1.8

Pageviews

October 2012mobile homepage

main homepage % mobile

4,390 115,850 3.7

Pageviews – Opening Hrs

September 2011 – August 2012mobile main website % mobile

9,740 47,229 17.1

October 2012mobile main website % mobile

2,292 4,995 31.5

Total Mobile Visits

September 2011 – August 2012Visits to ANY page from a mobile device

TOTAL visits % mobile

19,787 630,409 3.14

October 2012mobile main website % mobile

4,966 83,269 5.96

Statistics - conclusions

•A slight upward trend in mobile access

•Some webpages well-used in this environment (essential info)

•Need more analysis of statistics to determine where our opportunities lie

Challenges

• The display issue

• Some pages are mirrored, some not

• Branding

• Are mobile users making an impact?

Samantha DrennanHead of Library Information Technologyemail: samantha.drennan@ucd.ie

Josh ClarkOutreach Librarianemail: joshua.clark@ucd.ie

THANK YOUTHANK YOU