the missing beauty!

the missing beauty!female participation in the resort workforce : overcoming the socio cultural constraints

Business psychology studies suggest that women will research new job roles thoroughly and critically assess their own competence before applying. In comparison, men tend to possess a ‘can-do’ attitude and are prepared to ‘give it a go,’ even if they are not confident of the outcome.

a unique challenge..

Quick facts & popular beliefs on tourism

inception 1972one island one resort (Isolated

nature)100% muslim countryextended families increasing views on tourism as

a value-conflicting industry. alcohol and porka borrowed foreign life style

Sun Island Villa Hotels

852 beds

960 employees

Located in South Ari: 2 kilometer’s distance to Maamigili (approx. 3000 people) and less then a kilometer to Fenfushi (approx. 700 people)

the approach

internal relationship &

growthcommunity awareness

- personal approaches- grapevine- school visits- community awareness programs- parent-Student tours- apprenticeship programs - female friendly accommodation - encouraging married couples for employment

One family concept based on values and principles

“family” - internal branding

900 faces. ONE FAMILY.

trust talent team & a tactful approach to win the community’s acceptance.

team sense of belonging based on values and principles

women’s participation..

personal approaches

- visiting communities to promote employment opportunities

- selections through relatives on site

community awareness programs

grapevine

experience sharing from people who are already employed

success stories

School visitsapproaching grade

10 students

inviting students / parents to the resort

community awareness programs

community integrated activities

apprenticeship programincentivized vocational educational

programs for female school leavers

family friendly accommodationdeveloped family accommodation;

- local home style accommodation- avoid night shifts for girls- separate dinning area for girls (if

needed)

encouraging married couples for employment

trustefforts to educate community to eliminate

negative thoughts and believes on “resort” environment

implications Culture Male dominance Misconceptions on tourism

/ “resorts” in particular (Allergic to the religious values?)

Past Image (bad boys, alcohol etc etc..)

Geographical implications Lack of visible women in

senior positions Retention (Short lifespan)

thank you