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THE MEETING PLACE FOR THE BUSINESS OF SPORT
Tottenham Hotspur Stadium
CONFERENCE PROGRAMME AND EVENT OVERVIEW
AGENDATUESDAY, JUNE 8, 2021 DAY 1
FIND OUT MORE• Become a partner
• Host a private roundtable
• Chair a masterclass
• Showcase your product/service in the product zone
• Sponsor ISC 2020
CONFERENCES
• OTT in Sport
• Sports Digital
• Brands in Sport
• Sports Integrity
• Sports Events
MASTERCLASSES
NETWORKING EVENTS
• Lunch: 12.30 – 2.00
• Drinks reception: 5.30 – 7.00
• All day networking: open lounge space, networking zones or hiring out private meeting rooms/hospitality boxes
WEDNESDAY, JUNE 9, 2021 DAY 2
CONFERENCES
• Digital Disruption in Football
• Sports Events and Brands in Sport
• Sports Integrity
MASTERCLASSES
NETWORKING EVENTS
• Lunch - 12.30 - 2.00
www.internationalsportsconvention.com 3
OTT IN SPORT CONFERENCE DAY 1 - JUNE 8, 2021
TIME SUBJECT NAME - POSITION ORGANISATION
9.30 - 10.00The Olympic Channel and its Digital Offering
Mark Parkman, General Manager Olympic Channel
10.00 - 10.45 Interview with AmazonAlex Green, Managing Director Amazon Prime Video - Sport, Europe
Amazon
10.45 - 11.15 The OTT Evolution at WTA Micky Lawler, PresidentWTA, Womens Tennis Association
11.15 - 11.45Bundesliga - connecting with fans worldwide
Robert Klein, CEO Bundesliga International
11.45 - 2.15 BREAK, NETWORKING, LUNCH
2.15 - 3.15Panel Discussion - Rights Holders - Opportunities and challenges
Rufus Hack, Chief Content OfficerEuropean Tour and Ryder Cup
Felix Blank, Director Digital Platforms Sportradar
Rob Mitchell, Programme Lead, The FA Player (OTT)
The Football Association
Frank Leenders, Director General, Media and Marketing Services SA
FIBA
3.15 - 4.15 BREAK, NETWORKING
4.15 - 5.15 The Future of Broadcasting and OTT Anouk Mertens, COO, Eleven Sports Eleven Sports
Sebastien Audoux, Head of Digital Sports Canal OTT
Canal Plus
Alon Werber, CEO Pixellot
David Gibbs, Group Content and Advertising Products
Sky
Matt Stagg, Director of Mobile StrategyBT Sports and BT Technology
INTERESTED IN HOSTING A
ROUNDTABLE OR MASTERCLASS
AS PART OF YOUR ATTENDANCE AT
ISC 2021?
HOST AN OTT ROUNDTABLE OR
MASTERCLASS AT ISC 2021
Reach a targeted audience in a closed setting when you host an OTT-focussed roundtable
or masterclass at ISC 2021.
CONFERENCE PROGRAMME
CONFERENCE SUPPORTERS
EVENT PARTNERS
www.internationalsportsconvention.com 54 www.internationalsportsconvention.com
CONFERENCE PROGRAMMESPORTS DIGITAL CONFERENCE DAY 1 - JUNE 8, 2021
TIME SUBJECT NAME - POSITION ORGANISATION
2.30 - 3.00Digital Engagement in World Rugby and experiences from World Cup 2019 Japan
Marissa Pace, Chief Marketing Officer World Rugby
3.00 - 3.30 NBA Digital Global Growth StrategyDan Rossomondo, Senior Vice President, Head of Global Media and Business Development
NBA
3.30 - 4.15 Driving Golf Further Keith Pelley, Chief Executive European Tour
4.15 - 4.45 BREAK, NETWORKING
4.45 - 5.45Betting and Fan Engagement – Insights and Panel Discussion
Hampus Lofkvist, Director of Global Sponsorship Sales
Sportradar
CONFERENCE PROGRAMMEDIGITAL DISRUPTION IN FOOTBALL CONFERENCE DAY 2 - JUNE 9, 2021
TIME SUBJECT NAME - POSITION ORGANISATION
9.30 - 10.00 Driving Global Digital Fan Engagement Russell Stopford, Chief Digital Officer Paris St Germain
10.00 - 10.30 Serving the Fan - The Bayern WayBenjamin Steen, Head of Customer care and digital licensing
FC Bayern Munich
10.30 - 12.00 BREAK, NETWORKING
12.00 - 1.00Panel Discussion - Driving Digital Transformation from Grassroots to Professional Football
Adam Piotrowicz, Director of Digital Legia Warsaw
Ammar Hina, Media & Broadcast Director UAE Pro League
Chris Harris, Managing Editor (Digital) Arsenal Media Group
Andrew Rogers, Commercial DirectorAsian Football Confederation
1.00 - 2.30 BREAK, NETWORKING, LUNCH
2.30 - 3.00 Bundesliga Global ApproachAndreas Heyden, EVP Digital Innovations DFL Group
DFL Group
3.00 - 3.30 FIFA Digital Lab Rudiger Mueller, Head of Digital FIFA
3.30 - 4.00Digital Technology and Engagement at Tottenham Hotspur FC and Stadium
Sanjeev Katwa, Head of Technology Tottenham Hotspur
4.00 - 4.30 BREAK, NETWORKING
4.30 - 5.00Fan Entertainment and Global Business Partnerships in E-sports
Jonas Lygaard, Senior Director, Brand & Business Development
Konami Digital Entertainment
5.00 - 5.30How Digital Engagement through transforms lives
TBC TBC
5.30 - 6.00 The Spanish Way of Digital Growth TBC TBC
CONFERENCE SUPPORTERS
AMOVEO
CONFERENCE SUPPORTERS
TIME SUBJECT NAME - POSITION ORGANISATION
9.30 - 10.30Panel Discussion - Connecting with Audiences
Alex Brown, Commissioner Major League Lacrosse
Daniel Shichman, Co-Founder and CEO WSC Sports Technologies
Alex Willis, Head of Communications, Digital and Content
AELTC / Wimbledon Championships
10.30 - 11.00What Next - Digital Transformation and OTT
Carlo De Marchis, Group Chief Evangelist Deltatre
DAY 2 - JUNE 9, 2021
EVENT PARTNERS EVENT PARTNERS
6 www.internationalsportsconvention.com www.internationalsportsconvention.com 7
SPORTS EVENTS CONFERENCE DAY 1 - JUNE 8, 2021
TIME SUBJECT NAME - POSITION ORGANISATION
11.45 - 12.15 Creating New Live Event Experiences Giles Chater, Managing Director - Europe Tough Mudder
12.15 - 12.45Delivery of Birmingham and the region’s largest ever cultural and sporting event
Ian Reid, Chief ExecutiveBirmingham 2022 Commonwealth Games
12.45 - 1.15 Delighting Audiences 365 Days a Year Aymeric Magne, Director Global Events Disneyland Paris
SPORTS EVENTS CONFERENCE DAY 2 - JUNE 9, 2021
TIME SUBJECT NAME - POSITION ORGANISATION
9.30 - 10.30Panel Discussion - Brand Partnership and Community Sport
Sir Keith Mills, Founder Sported
Owen Hughes, Head of Global Sponsorship
Nissan
Michael Cottrell, Strategy & Partnerships Director
Octopus Energy
10.30 - 11.30 BREAK, NETWORKING
11.30 - 12.30Beyond the Race. Brand Partnerships, Activation and the Consumer Experience
Emily LeRoux, Global Partnerships, Spartan Women Leader
Spartan Race
Mark Haviland, EVP Brand Development and Sustainability
Rakuten
Marc Giusti, Founder Veloforte
TBC Brand Emily Crisps
TBC Brand TBC
12.30 - 2.00 LUNCH, NETWORKING
2.00 - 3.00Reinventing, Repositioning and Managing New Events. Rightsholders, Cities and Regions
Angela Suggs, President & CEOFlorida Sports Foundation, USA
Görkem Dönmez, Deputy Hotel Manager & Director of Sports
Gloria Sports, Turkey
TBC Cataluyna
Keith Bruce, President Quint Events International
Murray Barnett, Head of Global Sponsorship and Commercial Partnerships
F1
Elizaveta Bracht-Tishchenko OLY, Commercial Vice-Director
FIVB (International Volleyball Federation)
3.00 - 3.30LEGACY - Best practice from past Olympics - summer, winter and youth.
Tania Braga, Head of LegacyInternational Olympic Committee
3.30 - 4.30 BREAK, NETWORKING
CONFERENCE PROGRAMME CONFERENCE PROGRAMME
The Sports Events Conference brings together those involved with traditional sporting events, new sports events like Tough Mudder and Spartan Race and organisers from cities and regions.
• Event Organisers – meeting potential Host Cities, Regions and Countries
• Regions, Cities, Event Organisers – Attract new events
• ALL – Develop new business and increase revenues
• Find out how and why Brands are sponsoring events
CONFERENCE SUPPORTERS
EVENT PARTNERS
www.internationalsportsconvention.com 98 www.internationalsportsconvention.com
BRANDS IN SPORT CONFERENCE DAY 1 - JUNE 8, 2021
TIME SUBJECT NAME - POSITION ORGANISATION
9.30 - 10.00Müller’s Approach to Sports Partnerships, Investment and Activation
Michael Inpong, Chief Marketing Officer Müller
10.00 - 10.30Swiss Brand with a Global Reach, Credit Suisse Investments in Sports
Sandra Caviezel, Head of Sponsorship and Managing Director
Credit Suisse
10.30 - 11.00Delivering Growth Through Sports Sponsorship
Marcel Kraaibeek, Chief Sales Officer OSONYQ
11.00 - 12.00 BREAK, NETWORKING
12.00 - 1.00
Brands Panel Discussion - Using Brand Partnerships and the Power of Sport to Affect Social Change and Attract New Audiences
Matt Riches, Head of Partnerships Lucozade Ribena Suntory
Paul Budd, Head of Global Partnerships Allianz
James Young, Senior Director, Sports Marketing
Adidas
Marc Davies, Head of Sponsorship Standard Chartered Bank
1.00 - 3.00 LUNCH, NETWORKING
3.00 - 3.45Technology, Fan Engagement, and Brand Activation
Donna Soane, Global Sponsorship Director
Orange
3.45 - 4.15 Luxury Brand in Sport Gerhard Fourie, Director of Marketing and Brand Strategy
Aston Martin
4.15 - 4.45 Activation and Implemention Matt Stevenson, Head of Sponsorship EE and BT
CONFERENCE PROGRAMME
CONFERENCE SUPPORTERS
EVENT PARTNERS
In January 2020 we started our monthly CEO series and the reaction has been overwhelming from our listeners.
The CEO series is a neutral, non-sponsored
podcast with leading CEOs from the Sports
Industry talking about the latest issues affecting
the sector.
To be involved in the Business of Sport
Podcast, contact us via email today using
london@internationalsportsconvention.com
EPISODE 1.
SARAH LEWIS OBE, FIS
EPISODE 2.
SANDY BROWN - COMMISSIONER, MAJOR LEAGUE LACROSSE
LISTEN ONLINE
LISTEN ONLINE
www.internationalsportsconvention.com 1110 www.internationalsportsconvention.com
SPORTS INTEGRITY CONFERENCE DAY 2 - JUNE 9, 2021
TIME SUBJECT NAME - POSITION ORGANISATION
9.25 - 9.30 Introduction to Day 2 Jake Marsh, Head of Integrity STATSPERFORM
9.30 - 10.30Panel Discussion - Safeguarding and Integrity of the next generation
Paul McNicholas, Director of Integrity Everton Football Club
Stuart Larman, Director of Club Licensing and Club Development
UAE Pro League
Liz Twyford, Programme Specialist UNICEF
Anne Tivas, Chair Safe Sport International
10.30 - 11.15 BREAK, NETWORKING
11.15 - 12.15Panel Discussion - Brands, Sponsorship and Investment into Sport
Babar Rahman, Vice President Marketing and Sponsorships
Qatar Airways
Daniel Heal, Managing Director Control Risks
12.15 - 2.00 LUNCH, NETWORKING
2.00 - 3.00International Sports Federations and Funding Bodies
Sarah Lewis, General SecretaryInternational Ski Federation
Jonny Gray, CEO Tennis Integrity Unit
3.00 - 4.15 BREAK, NETWORKING
4.15 - 5.15Panel Discussion - Law enforcement and regulations
Pablo SALAZAR, Analysis Project Sports Corruption, Economic and Property Crime Unit
European Serious and Organised Crime Centre (ESOCC) EUROPPL
Lorraine Pearman, Betting Integrity Programme Lead
Gambling Commission
Corentin Segalen, Head of Prevention and fight against sports manipulation
French online Gaming Regulatory Authority (ARJEL)
Pat Myhill, Director of Operations UK Anti-Doping (UKAD)
Andrew Ephgrave, Senior Investigator, ICC Integrity Unit
International Cricket Council
5.15 - 5.20 Final words Carl Mergele, Chief Executive STATS PERFORM
SPORTS INTEGRITY CONFERENCE DAY 1 - JUNE 8, 2021
TIME SUBJECT NAME - POSITION ORGANISATION
9.45 - 10.00Setting the Scene - Sports Integrity at ISC 2020
Jake Marsh, Head of Integrity STATSPERFORM
10.00 - 10.30 Moving Football Forwards Globally Emilio Garcia, Chief Legal Officer FIFA
10.30 - 10.40 Football Integrity - Introduction to panelAffy Sheikh, Head of Starlizard Integrity Services
Starlizard
10.40 - 11.40Panel Discussion - Football Integrity Now and the Future
Benoit Pasquier, Legal DirectorAsian Football Confederation
Jenni Kennedy, Head of Integrity The Football Association
Jake Marsh, Head of IntegritySTATSPERFORM
Emilio Garcia, Chief Legal Officer FIFA
Affy Sheikh, Head of Starlizard Integrity Services
Starlizard
11.40 - 2.00 BREAK, NETWORKING, LUNCH
2.00 - 2.30 Tennis Integrity and The Future Jennie Price, Independent Chair Tennis Integrity Unit
2.30 - 3.15The Importance of Sport to Societyand Why Integrity Matters
Damian Collins, Member of Parliamentand Chairman of the Digital, Culture,Media and Sport Committee
UK Parliament
3.15 - 4.15 BREAK, NETWORKING
4.15 - 5.00 Panel Discussion Esports Integrity Marco Blume, Head of Trading Pinnacle
Ian Smith, CommissionerEsports Integrity Commission
Laura de Silva, Director Silver Fish
CONFERENCE PROGRAMME CONFERENCE PROGRAMME
INTEGRITY PARTNER CONFERENCE SUPPORTERS
EVENT PARTNERS
12 www.internationalsportsconvention.com www.internationalsportsconvention.com 13
SPORT SUSTAINABILITY DEVELOPMENT GOALS IN SPORT BUSINESS FORUM DAY 1 - JUNE 8, 2021
TIME SUBJECT NAME - POSITION ORGANISATION
2.15 - 2.45SDG and Sport – Case study Wimbledon Foundation and WaterAid
Alice Woodland, Wimbledon Foundation Partnerships Manager
WaterAid
Helen Parker, Head of Foundation Wimbledon Foundation
2.45 - 3.45Panel Discussion - Community development through Sport.
SARAH EBJANA, CEOTottenham Hotspur Foundation
Tom Burstow, Deputy CEO Sported
Connie Henry, Founder and CEO Track Academy
Amy Wanday, CEO African Sports Network
Carlotta Giussani, Independent
Oner Avara, CEO and Founder My Next Match
CONFERENCE PROGRAMME MASTERCLASSESDAY 1 - JUNE 8, 2021
DAY 2 - JUNE 9, 2021
HOSTED BY YouTube, Hashtag United
SUBJECT Opportunities in Sport with Youtube and case study with Hashtag United
TIME 1.15 - 1.45
HOSTED BY Dependable Solutions
SUBJECT Brand Licensing in Sport
TIME 10.00 - 11.00
HOSTED BY Riedel Communications
SUBJECT Technology for Sports Events
TIME 10.00 - 11.00
HOSTED BY Infront Lab
SUBJECT Digital Innovation in Sport
TIME 10.00 - 11.00
HOSTED BY Friend Mts
SUBJECT Anti-piracy technology / protecting content and revenue
TIME 10.00 - 11.00
HOSTED BY Nativewaves
SUBJECT Challenges with delivery of sychronised multi-view experiences
TIME 10.00 - 11.00
HOSTED BY WSC Sports
SUBJECT Maximising Sports content with auto magical video solutions
TIME 2.00 - 3.00
EVENT PARTNERS
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FOR LESS THAN A
MONKEY
MONEY WELL WORTH THE INVESTMENTWHY SPENDING LESS THAN A MONKEY AT ISC LONDON 2021 IS WELL WORTH THE INVESTMENT
• Grow your business, meeting many interested individuals and organisations
• Save money – everyone is in one place, no need to fly to NYC, Frankfurt, Paris, Amsterdam, Mumbai, Doha
• Save more time – have countless meetings in one city over 2 days
• Content is king - ISC 2021 has over 100 speakers and 7 sport business conferences – find out latest best practice and what is changing in the marketplace
• Senior decision makers from the Sports Business Industry – Digital, Media, Sponsorship, Events – more opportunities than ever before
• Everything is included – no one likes paying extra. You arrive, no need getting your wallet out until you leave
• Scale - ISC 2021 is the meeting place for sport business and the largest global gathering in the 1st half of 2021
• Sport – if you are travelling from afar, during ISC week there is UEFA EURO 2021 at Wembley Stadium, Royal Ascot and The Fever Tree Tennis Championships at Queens
• Golf – for an additional charge, take part in the ISC 2021 Golf Day. Contact us for more information.
EARLY BIRD DELEGATE TICKET DISCOUNT ENDS 31ST MARCH£495 + VAT LESS THAN A MONKEY!Prices then rise to £995 + VAT
Rhyming slang is a form of slang word construction in the English language. It was first used in the early 19th century in the East End of London; hence its alternative name, Cockney rhyming slang.
For the uninitiated, Cockney rhyming slang can be a pretty confusing language which is probably best avoided if you don’t know the ins and outs of it.
However, when it comes down to money, it is probably worth getting your head around the lingo, to prevent you handing over, or receiving, a wildly incorrect amount because you got the wrong word.
Where do the terms ‘monkey’ from? Whilst this is not cemented in fact, the widely held belief is that the terms came from soldiers returning to Britain from India. Old Indian rupee banknotes had animals on them and it is said that the 500 rupee note had a monkey on it.
COCKNEY RHYMING SLANGLESS THAN A MONKEY
16 www.internationalsportsconvention.com
ISC is at the cutting edge of global sport and its happening at the most innovative sports and entertainment venue – Tottenham Hotspur Stadium
Find out what is new
Grow your business by making the right informed decisions
Find out who is spending and why from sponsors, brands, media, countries/cities, rights holders to achieve their own business objectives
GET CLOSER TO DIGITAL INNOVATION HAPPENING IN SPORTS AND ENTERTAINMENT
• It is all connected with social and linkedin to ensure more pre-arranged meetings are planned
• All attendees and speakers are listed
• All information to ensure your participation at ISC London 2021 is maximized
BE CONNECTED BEFORE ISC 2021 HAS KICKED OFF. OUR NEW MOBILE APP.
THE MEETING PLACE FOR THE BUSINESS OF SPORT
FIND OUT MORE AT INTERNATIONALSPORTSCONVENTION.COM
EVENT PARTNERS
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