the magical mystery link removal tour

Rmoov WorkshopGet on Board for the Magical Mystery Link Removal Tour18th April 3:50pm – 4:35pm

Sha MenzRmoov@ShahMenz

Martin WoodsBlueclaw@mocwoods

Unnatural Links Warning – did you get one?

18th April 2013 - Rmoov WorkshopSha Menz & Martin Woods

• Have you had one of these?

• If you haven’t don’t think you’ve got away with it!

• Could you still get one in Penguin round 4?

Data Collection

• Where to find link data• How to handle link

data – Excel• Keep a record of

your data sets, try not to delete data it may be helpful later

18th April 2013 - Rmoov WorkshopSha Menz & Martin Woods

Data Analysis

• Automated vs Eyes on sites• How long does it

take and why?• Scaling Analysis –

be careful• Segmenting types

of links

18th April 2013 - Rmoov WorkshopSha Menz & Martin Woods

Data Processing 18th April 2013 - Rmoov WorkshopSha Menz & Martin Woods

• Research (client folders, SEO reports, ex-employee emails, old servers…)• Accessing contact information (WhoIs, Country Specific Registries, links

to other sites or profiles owned by the webmaster, Check the site for Contact & About Us pages and don’t forget to check those footers!

Webmasters aren’t the only ones who exhibit evasive behaviours!

18th April 2013 - Rmoov WorkshopSha Menz & Martin Woods

• Some Registrars are also exhibiting behaviours designed to avoid link removal outreach

• Be aware of these – a few of my favourites!

Launch Outreach• Create templates –

remember you are representing a brand, be human, be nice, suck it up if needed• Check that everything is

setup OK, test this on yourself! • Make sure you have a

working email inbox for the email address• Hit the button on your

email campaign

18th April 2013 - Rmoov WorkshopSha Menz & Martin Woods

Monitoring & Managing the campaign• Regularly check your

emails – respond within 3 hours ideally!• Keep notes• Respond if necessary –

KEEP YOUR COOL

18th April 2013 - Rmoov WorkshopSha Menz & Martin Woods

Disavow & Reconsideration

• When is it time to use Disavow? • How do I use Disavow? • Tip - Has to be UTF8 or 7-bit ASCII • Tip – It’s an over-write not an

update• Tip – How long should you wait

after Disavowing before submitting a reconsideration request to Google? No agreement here. We wait 7-10 days• Reconsideration Check list – see

rmoov website

18th April 2013 - Rmoov WorkshopSha Menz & Martin Woods

7 bit ASCII!???

If you get this…18th April 2013 - Rmoov Workshop

Sha Menz & Martin Woods

• It can typically take 4 -7 requests• It’s hard work• It’s tedious • But… it’s worth doing

18th April 2013 - Rmoov WorkshopSha Menz & Martin Woods

Remember – most peopleare nice

18th April 2013 - Rmoov WorkshopSha Menz & Martin Woods

"We stopped ohyeh.net because Google did not like the way sites were linked to in our site.(Google's new policy)And we did not want to harm the sites that trusted us!"

A final thought… should Google give itself a penalty?

18th April 2013 - Rmoov WorkshopSha Menz & Martin Woods

Lot's of sites now offer multi site/domain removal systems requiring payments such as http://deletebacklinks.com/

Google.co.uk is also in a lot of these, should Google give itself penalties as well?

Q & A18th April 2013 - Rmoov Workshop

Sha Menz & Martin Woods