the innovators dilemma by aki inoue anuar beibytov yihua (elaine) pan kheamasuda reongvan
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The Innovator´s DilemmaFramework By: Clayton Christensen
Presentation By: Tatiana Khair Ashkan Marsh
Sune Pedersen David Vega
Overview
• Part 1: Theory of Disruptive Innovation
• Part 2: Theory of Value Networks
• Part 3: What You Should Do As A Manager & Current Disrupters Examples
Theory of Disruptive Innovation
Ashkan Marsh
Clayton Christensen• Professor at Harvard Business School
• World Renown Innovation Expert
• Focus on Disruptive Innovation of Commercial Enterprises
“Precisely because these firms listened to their customers, invested aggressively in new technologies that would provide their customers more and better products of the sort they wanted, and because they carefully studied market trends and systematically allocated investment capital to innovations that promised the best returns, they lost their positions of leadership.”
WHAT DID I DO
WRONG??
2 Types of Innovation
Sustaining vs. Disruptive
Sustaining Innovation
• The continuation of a technology into its refined forms
• Driven by existing industry leaders
• Listen to your existing customers
Disruptive Innovation
• A new form or format in process or technology
• Driven by new entrants and missed by industry incumbents
• Don’t listen to your customers
Disruption of Disc Drives
Disruption of US Car Sales
Disruption of Swiss Watches
Quartz movement introduced
Summary Conventional S-Curve Disruptive S-Curve
Theory of Value Networks
Tatiana Khair
Why do successful companies fail?
Why do successful companies fail?
1. Wrong managerial, organizational or cultural response to technological change
2. Lack of ability to deal with new technologies
3. Value networks concept
Value Network
Value Network
Value Network
Key Points• Companies depend on customers and investors for resources
• Small markets don't solve the growth needs of large companies
• Markets that don't exist can't be analyzed
• An organization's capabilities define its disabilities
• Technology supply may not equal market demand
What You Should Do As A Manager & Current
Disrupters Examples
Sune Pedersen David Vega
What can managers do?
2000 2020
Low end traditionalMid end traditionalHigh end traditionalDisruptive technology
MARKET• Find the right customers (compete against non-
consumption)• Develop a new market that values the attribtues• Plan to fail early and inexpensively
ORGANISATION• Establish sub-organizations that get existed about small
opportunities and wins• Utilize the mainstream resources, but reinvent processes
and values
Examples
Most Disruptive Technology of all TimeInternet
• Arpanet was born in 1969 for military purposes.
• Changed the world of communications.
• In 2012 it reached 2.4 billion users.
Is the iPhone a Disruptive Technology?
“The iPhone is a disruptive technology because it has created a pocket desktop for users”.
-Tim Bajarin
President of Creative Strategies.
Disruptive!• Made mobile web more accesible
and commercial with the applications.
• Improved exponentially existing Smartphones in the market.
• Impacted telecom and computing industries as well.
Other disruptive technologies
Disruptive Companies Around the World
http://www2.technologyreview.com/tr50/2012/
“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.”
-Charles Darwin
“Those who live by the sword…. Will be shot by those who don’t”
References
• http://mashable.com/2012/06/29/iphone-turns-5-op-ed/• http://www.lasvegassun.com/news/2009/jan/09/iphone-disruption-t
ech-execs-yes/#axzz2Yc9Rzfvt• http://www.avg.com/history-of-internet• http://www.livescience.com/11373-top-ten-disruptive-technologies
.html• http://www2.technologyreview.com/tr50/2012
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