the global rise of pathway programmes - eaie 2016
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May 1, 2023
EXPLORING THE GLOBAL RISE OF PATHWAY PROGRAMMES
Slide 1
May 1, 2023 Slide 2
Nice to meet you
Edwin van RestStudyPortals
Claudia van den BosUniversity of Amsterdam
Michael BartlettCambridge Assessment
Arnold PersoonStudy Group
May 1, 2023
WHY PATHWAYS?
Slide 3
Edwin van Rest
May 1, 2023 Slide 4
StudyPortals
16.5 million visitors / year(est. 20 million for 2016)
2,450 institutions in 68 countries
May 1, 2023 Slide 5
PreparationCoursesPortal.com
May 1, 2023 Slide 6
Why pathways?
May 1, 2023
$1.4bnSlide 7
Estimated size of market
May 1, 2023 Slide 8
Get your copy
May 1, 2023
WHAT IS THE SHAPE OF PATHWAYS GLOBALLY?
Slide 9
Michael Bartlett
May 1, 2023 Slide 10
What is a pathway programme?
May 1, 2023
Private/corporate providers
50%
Universities32.5%
Colleges16%
Language schools1.5%
Slide 11
Who provides the programmes?
May 1, 2023
Guaranteed56%
Conditional6%
General Preparation38%
Guaranteed42%
Conditional7%
General Preparation51%
Slide 12
How does progression work?
May 1, 2023
Type Guaranteed Conditional General preparation
Pre-bachelor 56% 6% 38%
Linked to (avg) 10 courses 24 courses 10 courses
Pre-master 42% 7% 51%
Linked to (avg) 7 courses 5 courses 13 courses
Slide 13
How does progression work?
May 1, 2023 Slide 14
How much do programmes cost?
May 1, 2023 Slide 15
What subjects are most popular?
May 1, 2023 Slide 16
UNITED KINGDOM42% • 8%
UNITED STATES
19% • 10%
CANADA1% • 0.2%
AUSTRALIA12% • 0.7%
NEW ZEALAND
1.4%
May 1, 2023 Slide 17
English and academic entry requirements
May 1, 2023
• Proof of academic credentials usually required– High-school certificate– Bachelor certificate– Years completed in education
• Level of knowledge required varies widely
Slide 18
Academic entry requirements
May 1, 2023 Slide 19
English entry requirements
2.0 3.0 4.0 5.0 6.0 7.0 8.0
A1 A2 B1 B2 C1 C2 CEFR level
IELTS band score
10%
20%
30%
40%most students are expected to increase about 0.5 on the IELTS band score system each semester.
“
”
May 1, 2023 Slide 20
Language learning journey
May 1, 2023 Slide 21
Language learning journey
1 440-50%
Pathway programme
32 ELT University
May 1, 2023
• No national standards for progression from foundation programmes
• Not all universities track student performance based on entry channel
• Cambridge English now working with HEFCE on pilot project to measure academic gains
Slide 22
Progression to university
May 1, 2023 Slide 23
Increasing trends in the sector
May 1, 2023
• Joint ventures• Managed campuses• Offshore delivery• 2+2, 3+1 models
Slide 24
Different models
Growing trends• Diversity of subjects• Diversity of source countries• Greater penetration in the US
May 1, 2023
WORKING WITH A PATHWAY PROVIDER
Slide 25
Claudia van den Bos
University of Amsterdam (1632)
• Ranking: THE 58th / QS 55th
• 31,000 students/ 5,000 staff
• 3,500 international degree students
• 11/57 BSc & 52/66 MSc programmes in English
• 1 on-campus pre-bachelor programme, offered by
Cambridge Education Group (since 2012)
Slide 26
Quick Facts & Figures
• Controversial
• 1st in the Netherlands
• About 2 years of decision-making
• GO in March 2012 for Economics & Business
• 1st students in September 2012, so..
Slide 27
Starting OnCampus Amsterdam with CEG
• Legal aspects
• Course structure and level/ quality assurance
• Admission requirements
• Marketing & Recruitment
• Staff
• Office & classroom space
• Practicalities: registration of students, insurance, housing, ict, etc etc
• SO WHY DID WE DO THIS?
Slide 28
..Only 6 months to arrange it all
Opportunity to widen our subject pool:
• Combined marketing efforts
• Large CEG agent network
• Branding now extended to ‘new’ countries
• More diversity in our class room
• Bridge gap between student’s and our education system
Slide 29
Life has no limitations, but our M&R budget certainly does
• On-campus model so early settling-in
• 3 terms of 7-9 teaching weeks (9 months)
• 26 hrs classroom-based study per week
• Tuition fee € 16,500 vs. € 9,150 for Bachelor
• IELTS 5.0 -> 6.5 or 5.5 -> 7.0
• 3 academic subjects incl. math & academic skills
• Final tests equal direct entry test for BSc programme
Slide 30
What does the programme look like?
Year Non-EEA Intake Foundation Programme
Progression to UvA BSc
Programmes*
Progression rate
2012-2013 13 10 77%
2013-2014 87 53 61%
2014-2015 99 58 59%
2015-2016 144 101 70%
2016-2017 143(Sept. intake)
*4 BSc programmes in 2016
Slide 31
Results: we increased intake numbers..
Slide 32
..and we got some new nationalities
Slide 33
Foundation & direct-entry students perform similar
Start year in BSc
BSc Economics &
Business
Progression to BSc year
2
% max of 60 EC obtained
2014-2015 Foundation 73% 27%
Direct-entry 73% 28%
2015-2016 Foundation 76% 39%
Direct-entry 74% 39%
• Partnership: you’re colleagues
• Collaboration in M&R and admissions
• Physical proximity helps
• Start with a limited pilot group
• Internal PR: make sure rest of organisation knows
Slide 34
Some tips: how to work with an on-campus pathway provider
• May require internal mind shift: takes patience
• Learning process: takes time & flexibility
• Long-term strategy: takes vision
• Growth potential in programmes: takes capacity
• 1st-mover advantage is short-lived;
5 out of 9 comprehensive research universities now offer
pathways
Slide 35
Implications of foundation programme
May 1, 2023
ESTABLISHING PATHWAYS IN (NON-UK) EUROPE
Slide 36
Arnold Persoon
May 1, 2023
• Owned by Providence Equity Partners
• Employs over 2,800 staff in 60 locations
• 73,000 students from 145 countries on Study Group programmes
• Providence acquired Blackboard in July 2011
• Corporate Social Responsibility – Building Futures
• World leaders in the ‘university pathways’ sector with over 100
affiliations
Slide 37
About Study Group
May 1, 2023
Rank Institution Country
8 Imperial College, London UK
47 Wageningen University Netherlands
52 Australian National University Australia
56 University of Sydney Australia
74 University of Groningen Netherlands
97 University of Sheffield UK
109 University of Western Australia Australia
129 Royal Holloway, University of London UK
130 Lancaster University UK
133 University of Leeds UK
140 University of Sussex UK
149 University of Twente Netherlands
154 VU University Amsterdam Netherlands
167 University of Leicester UK
172 University of Auckland New Zealand
176 University College, Dublin Republic of Ireland
Slide 38
16 universities in the THE world top 200 trust Study Group with their brand and reputation
May 1, 2023
• Operating a joined pathway programme to TCD and UCD from 2011-2016. Moving to an on-campus UCD pathway programme in 2016
• Operating in the Netherlands since 2012 with an increasing range of partners linked to a single hub called ‘Holland International Study Centre.
Slide 39
About Study Group in (non-UK) Europe
May 1, 2023
• Pathway centre providing access to 9 partners
• Programmes offered:- 2012: English Language Programme- 2013: Business Foundation & Pre-Master- 2014: Science & Engineering Foundation
• Holland ISC had 185 students in AY 015-16, with the majority of the students enrolled onto the Foundation Programmes.
• 2nd teaching location opening on the Groningen/Hanze campus this September!
Slide 40
About Holland ISC
May 1, 2023 Slide 41
So we’ve been successful in establishing operations in a new country, but what are the challenges we’ve experienced…
May 1, 2023
• No/limited regulations for Foundation Education ‘everyone,
including regulators, are in the dark about how to be ‘compliant’
• Efficient & Responsive Admissions processes
• Visa & Residence permit regulations
• Staying informed about developments/changes without being
part of the Public HE system
• Establishing an appropriate accreditation and Quality Assurance
Framework
Slide 42
With the Legal Framework
May 1, 2023
• Aligning all aspects of the partnership: - Marketing/Sales Admissions Visa departments- Faculties vs Central departments- Policy for University A vs University B
• Keeping track of changes to the internal structures/policies of partners
• Managing expectations:- start up challenges requiring adaptations- programme & nationality diversity- we can’t sell what they can’t sell
Slide 43
With our partner universities
May 1, 2023
• Creating a brand and positioning within the existing portfolio
• Brand & product awareness what is the same, but more
importantly what’s different?
• Managing an evolving product via a globally operating machine
• Finding the appropriate markets for the new destination
Basically we needed to throw all basic assumptions out of the
window and start from scratch
Slide 44
With our global organisation
May 1, 2023
• No!
Slide 45
Is establishing a pathway in a new country easy?
Is it worth it?
• Yes!
So, what have we learned?
May 1, 2023
• The adaptations required have created momentum for changes that also benefited the wider organisation
• We’ve opened a new market, increasing the size of our operations and diversifying risks away from the UK
• We’ve established strong partnerships with ambitious partners creating opportunities for future growth.
Slide 46
Why?
May 1, 2023
• What is your country’s legal framework for Foundation Education & working with agents?
• What’s the legal framework for Admissions & visa? Can you make it work?
• Do you teach in English? The Bachelor market is significantly larger than the Master market
• How big is the appetite in your institution? Is it willing to make concessions to facilitate growth?
• Which model is for you? Competition or partnership?
• Are you ready to rumble?... The competition is turning around applications in 24 to 48 hours, and so should you…
Slide 47
Is it for you? Points to consider
May 1, 2023
THANK YOU
Slide 48
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