the future of indoor mapping - nokia / here
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Company confdentialCompany confdential
The Future of Indoor Mapping Joseph Leigh – Head of Venue Maps
November 2013
2 HERE Venue Maps Overview
Agenda• Why Indoor Maps• The HERE Indoor Maps “beliefs”• The Vision• What’s available today!
Company confdentialCompany confdential
Why Indoor Maps?
November 2013
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…ever been in this situation?
HELP:
Where’s the nearest
Restroom??
!@#!@$!
HELP:
Where’s the nearest
Restroom??
!@#!@$!
Time for Indoor Maps
Outdoors Indoors
According to the Environmental Protection Agency, humans spend 87% of their time indoors.
5
Why Indoor Maps?Looking back over the years…
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• For past 25+ years, digital maps have primarily focused on streets / infrastructure• 15 years ago, PNDs revolutionized consumer personal navigation• 10 years ago, internet mapping revolutionized consumer map exploration• 5 years ago, Nokia announced “all future Nokia handsets will include GPS” and acquired NAVTEQ• 2 years ago, digital maps started appearing on smartphones in almost every country around the world!• Today it’s time to go beyond streets, and beyond GPS.• It’s time to map what lies next to, above, or below streets! It’s time for indoor maps and indoor positioning! • In future we’ll be using indoor maps to re-invent smartphone applications, and consumer behavior on a truly local level!
Company confdentialCompany confdential
Indoor MapsOur Beliefs
November 2013
Indoor Map content and last meter destination arrival will become standard elements of future digital maps.Indoor Map content and last meter destination arrival will become standard elements of future digital maps.
Local Advertising will increasingly draw upon digital indoor maps to drive venue footfall, retail sales, local advertising and aisle level product discovery.Local Advertising will increasingly draw upon digital indoor maps to drive venue footfall, retail sales, local advertising and aisle level product discovery.
B2B demand for detailed indoor maps and indoor capabilities will continue to rise steeply (e.g. Retail, Travel, Corporate Enterprise)B2B demand for detailed indoor maps and indoor capabilities will continue to rise steeply (e.g. Retail, Travel, Corporate Enterprise)
At HERE we believe that...
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Company confdentialCompany confdential
Indoor MapsThe Vision
November 2013
I’m here!
Price comparison / deal finding apps
Aisle level product finders
Social meet up at the mall apps
Consumer Map and Transitroute planners
Airline concierge apps
Fire/Safety planning
Evacuation planning
Retail analytics
Workforce management
Work space management
Exhibition/MuseumAssistant apps
Sports event companion apps
Crowd managementanalysis
HospitalER floor plans
Indoor
Maps
Indoor
Maps
Indoor MapsEverywhere
Natural guidance Route to airline gateMulti-modal routing
Indoor routing, with (or without) your current position
Product-level SearchDetailed FloorplansProduct discovery
Shading by price Shading by usageShading by facility type
Consumers & Retailers, better informed!
Check-out wait timesAisle Level
Ailse-level mapping
Coupons along your route!Branded icons and logos
New local advertising opportunities!
3D rendering Indoor virtual reality experience
The Virtual and Real worlds connected!
Indoor imagery (e.g. Microsoft Photosynth)
Company confdentialCompany confdential
HERE Venue MapsWhat’s available today?
October 2013
HERE Venue Maps Coverage (69 Countries)
HERE Venue Maps Overview
NORTH AMERICA4457 Venues
EMEA3953 Venues
APAC574 Venues
LATIN AMERICA78 Venues
9,062
NA EMEA APAC3610 Malls/Stores
Venues (2H13)
125 Airports532 Universities
1826 Malls175 Airports1869 Rail stations
544 Malls22 Airports96 Universities
1 BillionSquare Meters
Mapped
19 HERE Venue Maps Overview
HERE Maps - Venue Maps• 9,062 Venues in 69 countries…• Feature rich maps of shopping malls, train
stations and airports
• Searchable directory of stores and faciliti
9,062Venues (2H13)
Past 12 months of HERE Venue Maps…
TOTAL2,682
Cal
enda
r Qua
rter
View
AirportsShopping Malls
First Asiancountries
NA and first EMEA countries
TOTAL4,605
TOTAL5,100
TOTAL6,500
Shopping DistrictsTransit StationsStores (incl. aisles)
Animal ParksAmusement ParksMuseumsSports Complexes
CasinosUniversitiesConvention CentersCommunity Centers
Expansion
New Category Types
Highlights
1Q12
2Q12 3Q12 4Q12
Rapid expansion, both in numbers and venue types
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1Q13TOTAL7,500
16 new countriesIncluding South Africa and New Zealand
Tourist attractionsTheme parksRace Tracks
…The Future of HERE Venue Maps!
Cal
enda
r Vie
w
TOTAL9,000
TOTAL11,000
TOTAL13,000
Tourist attractionsTheme parksRace Tracks
Hospitals Expansion Focus in APAC and Latin America regions
Expansion
New Category Types
Highlights
1H13 2H13 1H14
Rapid expansion, both in numbers and venue types
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2H14TOTAL15,000
16 new countriesIncluding South Africa and New Zealand
Launch in Korea and Mexico
All Major airports in Mexico and Canada
Expansion Focus in APAC and Latin America regions
HERE Venue Maps Product
Real WorldIndex
Experie
nces/C
ustom Apps
Content
SDK
(JS, WP, Android, iOS) REST A
PI
2D Tiles JSON
Vector Models (Binary)
Local Commerce APIHERE Maps
HERE Transit
HERE Explore
3D Locate
HERE.com
Venue Maps product consists of:
- Content XML: 9000+ venues in over 69 countries. Adding 1000 Venues / Quarter.)
- Experiences/Custom Apps: HERE applications (e.g. HERE Maps)
- REST API: Underpinning 3rd party applications on web and mobile
- SDK: Venue Maps plus libraries for rendering
Venue Maps product works hand in hand with:
- Local Commerce / Advertising APIs- Map Creator/Reporter APIs- Back End Services CDN + AWS- Positioning modules
Map Creator/Reporter API
GML
IndoorPositioning
Venues Back EndServicesCDN / AWS
23 HERE Venue Maps Overview
Summary• Why Indoor Maps• The HERE Indoor Maps “beliefs”• The Vision• What’s available today!
Company confdentialCompany confdential
Questions? Joseph Leigh – Head of Venue Maps
November 2013
6KPeople in
56diferent countries
The largest most highly trained cartography team on the planet
25+Year map heritage
HERE: The People
25 Garmin HERE Platform Introduction - 05 03 2013
196countries 80%of cars*
*cars with integrated navigation powered by HERE map content; devices using HERE map content
47Mkm road 11Bprobe points
230Mtransactionsper day
53Bqueries
85Mplaces
HERE: The Numbers
26 Garmin HERE Platform Introduction - 05 03 2013
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