the future of blog formats

The Future of Blogformatsthe next merge of lifestreams, blogs and social-networks

20 more minutes of buzzwords

DisclaimerI did this presentation in August 2008 at the barcamp traunsee (austria)

i tried to explain the next steps in the social web

i prepared this presentation at venue in about 30 min. so sorry for simple words and layouts ;)

many of the concepts sketched here are found within the open web concepts

i uploaded it as a reply to „friendfeed will be the next blog“ by Steve Rubel

Teh futurePersonal

BLOGS1999–2006

R.I.P

Lifestreams / Feedsaggregate + share

Things to learn: Communication

• Auch publizieren

Things to learn: add content creation

• Auch publizieren

Things to learn: add content creation

now text, video, image, audio...

soon: slideshows, reciepts, childhood memories

Things to learn: Use Wiki?

Anyone can edit(wtf?!)

Things to learn: take openid serious (and give top level domains for free)

Things to learn: don‘t get complicated *doh*

Things to learn: have a big userbase and become mainstream

Things to learn: have a big userbase and become mainstream

YES facebook is the biggest network of feeds -

not friendfeed ;)and actually they are really

good :)

Things to learn: let the users filter

Things to learn: let the users build own formats

movies

links

owned! friends

*hust*

„Blogmarketing“The Future?

=> Feedmarketing? Streammarketing?

Multiplikation für Content Provider

BILD Content

Content Provider Geschlossenes Netzwerk für Feeds

Traffic

BILD Content

Shar

e +

Inte

rakt

ion

BILD

Shar

e

BILD

Shar

e

Multiplikation of Classic Media Content

• Bild

ein artikel auf bild.de

Teh futurePersonal

BLOGS1999–2006

R.I.P

FeedsWhy should i use it?

the potential

Ideas

Creation

Multiplication

Communication

Potential

Blogs LifestreamsSocialNetworks

Ideas

Creation

Multiplication

Communication

Potential

Blogs LifestreamsSocialNetworks Ideal

THE OPTIMA OF A FEED?A FEED WITH BLOG FEATURES

Ideal

My Webpage(= Me)

Other Pages I Use= Aggregated Content

Content created here

known semantic of content

known semantic of content

Ideal

My Webpage(= Me)

Other Pages I Use= Aggregated Content

Content created here

known semantic of content

auto

mat

ic m

ultip

licat

ion

known semantic of content

FEEDS = SPAM/NOISE?its about filtering

„pre-selecting information for readers requires knowledge about the reader“

FEEDS = SPAM/NOISE?its about filtering

„pre-selecting information for readers requires knowledge about the reader“

the perfect knowledge is the profile and the social graph in social networks

FEEDS = SPAM/NOISE?its about filtering

Ideal

My Webpage(= Me)

Other Pages I Use= Aggregated Content

Content created here

known semantic of content

known semantic of content

Ideal

My Webpage(= Me)

Other Pages I Use= Aggregated Content

Content created here

known semantic of content

auto

mat

ic m

ultip

licat

ion

known semantic of content

Ideal

My Webpage(= Me)

Other Pages I Use= Aggregated Content

Content created here

known semantic of content

auto

mat

ic m

ultip

licat

ion

known semantic of content

Information on my Friends

Social Network Services= Container of FriendGraph

adap

ted

disp

lay

the real social network

Ideal

My Webpage(= Me)

Other Pages I Use= Aggregated Content

Content created here

known semantic of content

known semantic of content

Ideal

My Webpage(= Me)

Other Pages I Use= Aggregated Content

Content created here

known semantic of content

auto

mat

ic m

ultip

licat

ion

known semantic of content

Ideal

My Webpage(= Me)

Other Pages I Use= Aggregated Content

Content created here

known semantic of content

auto

mat

ic m

ultip

licat

ion

known semantic of content

Information on my Friends

Social Network Services= Container of FriendGraph

adap

ted

disp

lay

the real social network

Ideal

My Webpage(= Me)

Other Pages I Use= Aggregated Content

Content created here

known semantic of content

auto

mat

ic m

ultip

licat

ion

known semantic of content

Information on my Friends

Social Network Services= Container of FriendGraph

adap

ted

disp

lay

the real social network

if i know more about the viewer i can adapt the display of information for him

if i know less or nothing i show him default information - e.g. like your blog startpage nowadays

„in a perfect world“

Note: If everything is done correctly you can base on this plattforms a decentral Social Network Service

* My Webpage = central place for „me“ on the internet* means identification (see openid)* means all content (see feeds)

* One post => multiplication (see sharing)

* Filtering the content on both sides (creator, consumer) * means managing the feedspam/noiseoverload

„in a perfect world“

Note: If everything is done correctly you can base on this plattforms a decentral Social Network Service

The next (because simple) steps are imho:

+feed + social graph plugins

or any other old school blog software (=> moveable type)

=all my information (=ME)

+friend network

=next generation blogs + next gen social networks

Fragen.Kontakt: Andreas Klinger @andreasklinger

http://die.socialisten.at

Thanks to:@datadirt@c3o