the future is coming! what does that mean for public libraries?
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The Future is Coming!What Does That Mean for Public Libraries?
February 27, 2012
Best Practices
1. Send questions or comments to Laura Warren, Libraries Thriving Coordinator- laura.warren@credoreference.com
2. Share comments and questions throughout the session via the chat box.
When the Archives Get Social: The Joe McDonald and Leola Lewis Project
March 13th at 1:00 PM EST / 10:00 AM PST / 6:00 PM UTCMarch 15th at 3:00 PM EST / 12:00 PM PST / 8:00 PM UTC
Information Literacy and E-Resources: Moving Beyond the Chalkboard
April 17th at 10:00 AM EST / 7:00 AM PST / 3:00 PM UTCApril 19th at 1:00 PM EST / 10:00 AM PST / 6:00 PM UTC
Find, Point, Scan: Using QR Codes in your LibraryMay 14th at 10:00 AM EST / 7:00 AM PST / 3:00 PM UTCMay 16th at 1:00 PM EST / 10:00 AM PST / 6:00 PM UTC
Credo Reference Online Seminar Series—Spring 2012
Agenda
1. Public Library Month Recap: -Laura Warren, Coordinator, Libraries Thriving
2. Featured Speakers on the Future of Public Libraries:-Mary Weiss, Director of Sales—Public and School Libraries, Credo Reference
-Renee DiPilato, Central Library Manager, Alexandria Library,and Lynda Rudd, Technical Services Manager, Alexandria Library
3. Questions/Comments for Speakers and Discussion: -What is your vision of the future of public libraries?
The Public Library of Today
In the Year 2012…
In the Year 2012…
Open 57 hours
59% open seven days per week;
78% of those closed on Sundays
In the Year 2012…
Full-Time Staff
Photo courtesy of Cehwiedel
Degree-holding (MLIS/MS/MLS) Staff
Director 1
Assistant Director 1
Manager 1
Assistant Manager 2
Reference Librarian 3
Youth Services Librarian 2
Technical Services Librarian 1
Paraprofessional/Clerical Staff
Technical Services Assistant 2
Reference Assistant 2
Circulation Assistant 5
In the Year 2012…
Part-Time Staff
Photo courtesy of ceridwen
Degree-holding (MLIS/MS/MLS) Staff
Assistant Manager 1
Reference Librarian 3
Youth Services Librarian 2
Paraprofessional/Clerical Staff
Technical Services Assistant 1
Reference Assistant 2
Circulation Assistant 6
(Part-Time: 10 – 20 hours)
In the Year 2012…67% employ
interns;75% are unpaid.
Interns work 8-12
hours on average.
75% have a volunteer program
Number of volunteers ranges from
2-70Interns and Volunteers
Photo courtesy of Newburyport Public Library
In the Year 2012…
Information Literacy Instruction
“Information literacy is pretty much done on a one on
one basis. With e-Readers and Overdrive, the teachable
opportunities have greatlyincreased.”
“…senior surfer and new to computer
sessions.”
“We provide what we are asked to provide. LA1s that work here help with computer training, taxes finding resources… Whatever the patron asks us to do and if we can’t, we find someone who can…that’s what you do in a small town.”
The Public Library of Today
The Public Library of the Future
Photo courtesy of Flickr user Cea
It's the year 2022. The public library of today differs from the public library of 2012 in these three ways...
In the Year 2022…
The Future is Coming!What Does That Mean for Public Libraries?
Mary WeissDirector Public Libraries
mary.weiss@credoreference.com
Libraries Thriving
Intro to Mary WeissDirector of Public and K-12 LibrariesCredo Reference
OCLC 2008 Study
“From Awareness to Funding; a study in Library Support”
Among the findings from the report:•Library funding support is only marginally related to library visitation•Perceptions of librarians are an important predictor of library funding support•Voters who see the library as a 'transformational' force as opposed to an 'informational' source are more likely to increase taxes in its support•The report suggests that targeting marketing messages to the right segments of the voting public is key to driving increased support for U.S. public libraries.
OCLC REPORT CONCLUSIONS
Circulation and Visits are UP !!!
• They are managing a long list of important public services that are in need of financial support and many face strong pressure by their constituencies to limit local tax increases.
• Elevating the financial needs of the library by positioning it as vital community infrastructure, rather than a ‘nice to have’ service, is required. As local officials weigh the costs and benefits of increasing taxes or allocating funds, the profile and valueof the library relative to other services must be increased.
• Engaging community support from the most likely library financial supporters can be an important factorin elevating this discussion.
• Engaging the support of Super Supporters and Probable Supporters to increase the attention of their elected officials on tax support for libraries is essential.
TRANSFORMATIONAL
• The research indicated a need to appeal to both the heart and mind of the potential voter, positioning the library as an important part of the community’s infrastructure that plays a key role in providing equal access to resources vital for thriving in today’s digital world.
Where do Public Libraries Fall ?
Passionate Librarians !
Probable Supporters and Super Supporters felt that support for libraries can be improved by increasing the public’s attention to four essential community benefits that the public library uniquely delivers:
•Equal access •Shared community values (or teaches values) •A sacred place •Community stature.
Messages that Drive Library Funding
Brand Communications Objectives
•Make the library relevant for the 21st century.
•Instill a sense of urgency by putting the library in the consideration
set for local funding with other public services, like police, parks and
fire.
•Activate a conversation about how the library is a vital part of the
community’s infrastructure and future.
The Library Needs to be positioned as a vital part of the community infrastructure
Messages that Drive Funding:• Access to information was expressed as
fundamental to American democracy. • the library plays a unique role in teaching
important community values and responsibilities. (sharing community assets, respect for community and self reliance)
• the library is seen as a ‘sacred place’ that has distinct and unique qualities that make it worthy of increased financial support. Focus group members described the ‘transformational’ qualities
• The library is a community symbol of freedom of thought and progress; the library creates status for its community.
Awakening and reinforcing the transformational value of the library is
the most important factor in increasing library funding support.
Thank you
Mary Weissmary.weiss@credoreference.com
Renee DiPilato,Central Library
Manager,Alexandria Library
Lynda Rudd,Technical Services
Manager,Alexandria Library
RENEE DIPILATO & LYNDA RUDDALEXANDRIA LIBRARY
ALEXANDRIA, VIRGINIA
FEBRUARY 27, 2012
The Future is Coming!What does that mean for
public libraries?
Introduction
BackgroundThe Alexandria LibraryA note of caution
Today’s Goal
Focus on the positive
Different Meanings!
These are challenging times, but…we can shape our future!
Change is Constant
We are in a state of “permanent white water” (Peter Vaill, 1996)
Continuous learning is keyA new skill set for the profession is
imperative
Community
Engage your customersSeek out your non-usersLeave your facility for a different perspective
Collaboration
New opportunities aboundBuild partnerships that make senseLook for local resources
Communication
Spread the wordRaise awarenessFocus on the positive
Competition
E-Books & TechnologyGoogleNetflixAmazon
How do we compare? What strengths do libraries have?
Librarians as Connectors
“They are defending library as warehouse as opposed to fighting for the future, which is librarian as producer, concierge, connector, teacher and impresario.” Seth Godin, The Future of the Library
Resources
Research and ReportsALA, Office for Information Technology Policy—Policy BriefsOCLC—Membership ReportsUrban Libraries Council—Research Reports
Scenario PlanningScenario Planning for Libraries edited by Joan Giesecke
Let’s continue the conversation
Renee DiPilatordipilato@alexandria.lib.va.us703.746.1728
RENEE DIPILATO & LYNDA RUDDALEXANDRIA LIBRARY
ALEXANDRIA, VIRGINIA
FEBRUARY 27, 2012
The Future is Coming!What does that mean for procurement in public
libraries?
Consumer Demand
Library resources meet community demandResource availabilityInformation formats
Can We Buy That?
Library budgets and spendingVendor availabilityPublisher ownership
Do We Own It?
Ownership versus RentalDigital Millennium Copyright Act and the
Digital Media Consumer Rights Act(DMCA prohibits bypassing of embedded technology
that restricts access or copying of digital media. DMCRA requires copyright protected labeling on material to restore legal usage of digital content made illegal by DMCA.)
Public Libraries and Publishers
Intellectual content securityPublisher solvency and profitabilityWhere does the public library fit into the
picture?
Resources
Public Knowledge whitepapers on spectrum reform: Breaking the Logjam: Creating Sustainable Spectrum Access Through Federal Secondary Markets and Breaking the Logjam: Some Modest Proposals for Enhancing Transparency, Efficiency and Innovation in Public Spectrum Management.
Bills regarding FCC and Network Neutrality (Thomas.gov) ALA resolution on publishers and practices that discriminate against
library users (American Libraries, January 31, 2012) “Ebook Publishers Want Library Borrowing to Be Difficult” (Jared
Newman, PCWorld.com, February 13, 2012) “Penguin Severs Ties with OverDrive” (Calvin Reid, Publisher’s
Weekly Online, February 9, 2012)
What is your vision of the future of public libraries?
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