the firebase tier for your mobile app - devfest ch

26-27November

The Firebase tier for your appMatteo Bonifazidevfest.ch

Who I am?

● Android lover since Android 2.1

+MatteoBonifazi

@mbonifazi

dekra06[@]gmail.com

● Pasta carbonara lover since I born

● Google Developer Expert

● Working in Technogym

Who knows this logo?

What is in your app?

ANALYTICS

NOTIFICATION CRASH Reporting

Extra Services

Integrated

Cross-platformC++ and Unity compliant

Pirate metrics with Firebase

http://www.slideshare.net/dmc500hats/startup-metrics-for-pirates-long-version

User lifecycle

AcquisitionHow do weget users?

ActivationDid the user see what makes our product special?

RetentionIs the user

coming back repeatedly to use

our product?

ReferralDoes the user

like our product enough to get

others to use itas well?

RevenueAre we able to make revenuefrom the user?

1 2 3 4 5

Pirate Metrics

AcquisitionHow do weget users?

ActivationDid the user

see what makes our

product special?

RetentionIs the user

coming back repeatedly to

use our product?

ReferralDoes the user

like our product

enough to get others to use

itas well?

RevenueAre we able

to make revenue

from the user?

A A R R R

❏ Designed for apps

❏ Event and user centric

❏ Connects across Firebase

❏ Free & unlimited

Firebase Analytics

Audiance segmentation

Firebase Analytics Keylines

Unlimited reporting

Up to 500 distinct events per app

Audiences

an audience accumulates users who meet the specified criteria

How create an audience?

⋅ Via User Properties:

private FirebaseAnalytics mFirebaseAnalytics;

// Obtain the FirebaseAnalytics instance.

mFirebaseAnalytics = FirebaseAnalytics.getInstance(this);

mFirebaseAnalytics.setUserProperty("favorite_food", mFavoriteFood);

Up to 25 custom User properties per app

Custom

AutomaticApp Version - Device Model - Gender - Age - OS

version - Interests - New/Established User

How create an audience?

⋅ Via Firebase Analytics Events

private FirebaseAnalytics mFirebaseAnalytics;

// Obtain the FirebaseAnalytics instance.

mFirebaseAnalytics = FirebaseAnalytics.getInstance(this);

Bundle bundle = new Bundle();

bundle.putString(FirebaseAnalytics.Param.ITEM_ID, id);

mFirebaseAnalytics.logEvent(FirebaseAnalytics.Event.SELECT_CONTENT, bundle);

Custom

Automaticapp_exception - first_open - in_app_purchase - notification_open ...

Up to 500 custom Events per app

Firebase services

Firebase Analytics Integration

Big Query

● Access all 25 event parameters and user properties

● Generate custom metrics● Join your Firebase Analytics dataset

with data from external sources

● Firebase crash reporting● Firebase notification● Firebase Remote Config

Does Firebase analytics replace Google Analytics?

NO

Firebase Analytics

Why we should like

● Free & unlimited

● Some standard events are logged

automatically

● Easy setup

● Audiences of users

● Funnel analysis

● All in one console

What is missing

● No real time view *

● Events available after 4 hours *

● Only mobile platform

● Behavior flow misses

* Firebase Summit announced

Which should I use?

● For app-only companies: use Firebase Analytics

● For companies that only have a website: use Google

Analytics

● For companies with both an app and a website: use both

Firebase Analytics and Google Analytics with their

integration

Firebase Analytics + AdWord

Socialmedia

Organic

Ads

PRPlayStore page

ACQUISITION

AppStore page

ACQUISITION

Firebase + AdWords

Import key eventsfrom Firebase to AdWords

Export audiencescreated in Firebase to AdWords

Conversion trackingfor app-opens & in-app events

Running paid media campaigns is simplified

Add SDKSet-up tracking

& start campaignMeasure

performance OptimizeRun better campaigns

One SDK to track installs from20+ networks

Auto-generated campaign URLs

X-network attribution and LTV

Segment audiences Remarket tolapsed users or find

higher LTV users

AcquisitionHow do weget users?

ActivationDid the user see what makes our product special?

RetentionIs the user

coming back repeatedly to use

our product?

ReferralDoes the user

like our product enough to get

others to use itas well?

RevenueAre we able to make revenuefrom the user?

A A R R R

Pirate Metrics

❏ Server side variables - key/value pair

❏ A/B testing without deploying

❏ User segmentation via Firebase Analytics &

device features

Firebase Remote Config

Optimizing onboarding with Remote Config

Track resultsand update values

server-side

Lookfor granular data

(maybe different onboardingexperiences work fordifferent audiences!)

Run testsusing either custom audiences or with a random percentile

Definethe experiments you

want to run

Firebase Remote Config - Rule types

❏ User random percentile❏ OS type❏ App ID❏ App version❏ Device language❏ Device in region/country❏ User audiance via Firebase Analytics

Firebase Remote Config - Flow

❏ Account management

❏ Synch & conflict resolution

❏ Out of the box UI

❏ Compatible with most common accounts

Firebase Autenthication

Firebase Autenthication

User features Identity providers

● Google

● Facebook

● Twitter

● Github

● Represents the account signed in

the app

● Fixed set of basic properties

● Additional custom properties via

Realtime database

● Firebase Auth instance persists

the user's state

How Bring-Your-Own Auth works

Your Server Firebase Auth Server Firebase SDKs

1 User signs in using any method (password, Facebook, phone #)

Authenticatewith your server

2 Mint a “custom Token”

3 Exchange custom token for Firebase Token

4 5 Authenticate your users with other Firebase SDKs, without replacing your auth system

Custom

Firebase

Anonymous authentication

● Some Firebase services need Authenticated users

● Use temporary anonymous accounts to authenticate

with Firebase

● It is always possible convert anonymous user to

permanent Account

AcquisitionHow do weget users?

ActivationDid the user see what makes our product special?

RetentionIs the user

coming back repeatedly to use

our product?

ReferralDoes the user

like our product enough to get

others to use itas well?

RevenueAre we able to make money

from the user?

A A R R R

Pirate Metrics

AcquisitionHow do weget users?

ActivationDid the user see what makes our product special?

RetentionIs the user

coming back repeatedly to use

our product?

ReferralDoes the user

like our product enough to get

others to use itas well?

RevenueAre we able to make money

from the user?

A A R R R

Firebase Cloud Messaging

❏ One services for mobile and web client

❏ Versatile message targeting

❏ Send messages from client app

❏ Integrates with Firebase Analytics

Firebase Notification - FCM

Firebase Notifications - Architecture

Measure engagement

AcquisitionHow do weget users?

ActivationDid the user see what makes our product special?

RetentionIs the user

coming back repeatedly to use

our product?

ReferralDoes the user

like our product enough to get

others to use itas well?

RevenueAre we able to make money

from the user?

A A R R R

Pirate Metrics

AcquisitionHow do weget users?

ActivationDid the user see what makes our product special?

RetentionIs the user

coming back repeatedly to use

our product?

ReferralDoes the user

like our product enough to get

others to use itas well?

RevenueAre we able to make money

from the user?

A A R R R

AcquisitionHow do weget users?

ActivationDid the user see what makes our product special?

RetentionIs the user

coming back repeatedly to use

our product?

ReferralDoes the user

like our product enough to get

others to use itas well?

RevenueAre we able to make money

from the user?

A A R R R

Firebase Dynamic Link

❏ Customize different user experiences via a single URL

❏ Works across platforms❏ Preserves URL state, even through app

install flow❏ Analytics insights

Firebase Deep links

Firebase App Invites

❏ Drop widget for sharing

❏ Support SMS & Email

❏ Recipient suggestions to the user

FirebaseApp Invites

32%by family, friends and collegues

How people become aware about an app?

Share 15% off, for you

and friends! Get 15% off

your first orderSEND

in action

❏ promotes app results on Google Search

❏ Associates your app and website

❏ Suggested results on the Google app

❏ App Indexing powers Now on Tap’s

Firebase App Indexing

AcquisitionHow do weget users?

ActivationDid the user see what makes our product special?

RetentionIs the user

coming back repeatedly to use

our product?

ReferralDoes the user

like our product enough to get

others to use itas well?

RevenueAre we able to make money

from the user?

A A R R R

Pirate Metrics

AcquisitionHow do weget users?

ActivationDid the user see what makes our product special?

RetentionIs the user

coming back repeatedly to use

our product?

ReferralDoes the user

like our product enough to get

others to use itas well?

RevenueAre we able to make money

from the user?

A A R R R

AcquisitionHow do weget users?

ActivationDid the user see what makes our product special?

RetentionIs the user

coming back repeatedly to use

our product?

ReferralDoes the user

like our product enough to get

others to use itas well?

RevenueAre we able to make money

from the user?

A A R R R

AcquisitionHow do weget users?

ActivationDid the user see what makes our product special?

RetentionIs the user

coming back repeatedly to use

our product?

ReferralDoes the user

like our product enough to get

others to use itas well?

RevenueAre we able to make revenuefrom the user?

A A R R R

Automatic in-app purchasing tracking

❏ See crashes & impact

❏ Version & OS drill down

❏ Integrate with Firebase Analytics

FirebaseCrash reporting

Does Firebase crash reporting replace Crashlytics?

These two particular tools behave correctly together due to their implementations.

YES

Firebase Crash reporting

Why we should like

● Native & ordinary crashes

displayed

● Easy setup - no initialization

● Integrated with Firebase analytics

● All in one console

What is missing

● Required Google Play Services

● No possible mark as resolved

● Search through crashes is not

easy.

● Impossible to have listener when

crash occurs

AcquisitionHow do weget users?

ActivationDid the user see what makes our product special?

RetentionIs the user

coming back repeatedly to use

our product?

ReferralDoes the user

like our product enough to get

others to use itas well?

RevenueAre we able to make money

from the user?

A A R R R

Pirate Metrics with Firebase

Acquisition

AdWordsAnalytics

Activation

Remote ConfigAuthentication

Retention

Analytics, Push Notifications and Cloud Messaging

Referral

Dynamic Links, Invites, App

Indexing

Revenue

Crash reporting

A A R R R

Pricing

AcquisitionHow do weget users?

ActivationDid the user see what makes our product special?

RetentionIs the user

coming back repeatedly to use

our product?

ReferralDoes the user

like our product enough to get

others to use itas well?

RevenueAre we able to make money

from the user?

A A R R R

Firebase - Included Free

Acquisition

Analytics

Activation

Remote Config, Authentication

Retention

Analytics, Push Notifications and Cloud Messaging

Referral

Dynamic Links, Invites, App

Indexing

Revenue

Crash reporting

A A R R R

https://firebase.google.com/pricing/

Danke!

Contact: +MatteoBonifazi - @mbonifazi - dekra06[@]gmail.com