“the editor in the digital era” tony gallagher editor the daily telegraph

“The Editor in the Digital Era”

Tony GallagherEditor

The Daily Telegraph

Survival of newspapers is dependent on ability to evolve

Innovation: Condition for survival

Five fundamental changes to journalism

1 Multimedia as well as text

2 Real-time coverage

3 Relationship with readers

4 Data influencing decisions

5 Digital packaging and distribution

1 - Multimedia Era: New forms of journalism

20th-century article: Headline, text, picture

21st-century article: Headline, text, multiple pictures, video, graphics, readers’ contributions, live blog

Editor’s job is to select the media that best tells the story

Headline

Summary points

Multimedia

Tweets

Chronology

2 – Real-time coverage

20th-century: Single deadline

21st-century: Reporting live as events unfold

E-poll

Ratings

Sharing

Reader comments

3 – Reader interaction

20th-century: We wrote, they read

21st-century: Conversation with readers and between readers

Telegraph.co.uk is a social network with more than 20,000 daily comments

4 – Data increasingly drives decision-making

Daily data on stories: What’s hot today? Chartbeat, Google, Twitter

Monthly data on audience traffic: Are we meeting our targets for subscription, advertising?

Quarterly trends data: How are we faring on mobile, tablets, desktop? How are our journalists faring?

Data analysis team sits at the heart of our newsroom

5 – Packaging and distributing journalism for digital platforms

20th-century: Newspapers

21st-century: Newspapers, computer screens

Digital designers and developers are new rockstars

Mobile

Tablet

Desktop

Flipboard: Telegraph PM

The 21st-Century Editor

• Values multimedia as much as words

• Real-time: Heightened sense of urgency

• Sees readers as part of a story: contributors and distributors

• Draws insight from data

• Cares as much about journalism on screens as in newspaper

But fundamental role doesn’t change: great narrative

Daily Digital Journalism

• Articles: 600 a day, up from 50% from three years ago

• Video: 40 a day

• Picture galleries: 25 a day

• Blogs: 25 a day

• Breaking news blogs: 5 a day

75% of newsroom output is website only

The Big Story: Margaret Thatcher, April 8

• Big guns: Boris Johnson, Charles Moore, Allison Pearson, Anne Applebaum, Cecil Parkinson, David Owen, Michael Forsyth

• Big story: 10-part obituary, Charles Moore serialisation• Multimedia: 75 articles, 26 commentators, 19 videos, 8

picture galleries, 3 graphics, live blog• Books: On iPad and Kindle the same week• Special edition: Weekend magazine dedicated to

Thatcher

More than 3.5 million people visited our website and a further 1.2 million read the newspaper

The Future of our Newsroom

• Seven-day publishing across digital and print

• New editorial skills: Video, graphics, live blogging

• Data skills: Enhanced capability around audience data

• Design and software: A new creative hub