the dell story
Post on 21-Oct-2014
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Today’s Dell
Global Marketing
Dell today
“Technology has
always been about
enabling human
potential.”
-Michael Dell
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Global Marketing
Our Purpose Delivering technology solutions that enable
people everywhere to grow and thrive
We give customers the power to do more
We make technology that works in service of our customers
We make the complex simple
We make the powerful easy to use
We drive out inefficiency
We deliver superior long-term value
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Dell today
Global Marketing
Our people believe … It’s about our customers. Not us.
We listen. And we learn.
We strive to improve.
We deliver for the long-term.
We embrace innovation.
We are about results, not theory.
4
Dell today
Global Marketing
Scalable Growth We enable flexibility and growth across customers’ entire business
Practical Innovation We drive innovation while focused on practical business results
Faster Results We are results-focused. We deliver fasterr and increase overall value.
Secure Productivity We maximize the productivity and security of your evolving workforce
5
The Dell difference We provide technology solutions that enable our customers to drive results, create competitive advantage and expand their opportunities
Dell today
Global Marketing
Our leadership
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Global Marketing
95% Of Fortune 500 companies choose Dell #1 iSCSI storage provider in the world 9M Customers connected through Dell’s online communities and social media sites 1B+ Visits to Dell.com every year
39% Of density-optimized servers used worldwide for cloud, Web 2.0 and high performance computing are Dell
100% Of G20 governments choose Dell 500,000 Custom configurations processed every day #1 PC provider in India, one of the world’s fastest-growing markets
10M Small businesses served by Dell
2M Times “Dell” is Googled every day
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Our leadership
Leadership in service to our customers
Global Marketing
Top 50 Named on Diversity Inc.’s Top 50 companies for diversity
1st To offer 100% renewable bamboo product packaging
Top 5 Ranked in top 5 of Newsweek Greenest Companies in America for past three years; Computerworld 2011 Top Green-IT vendor
1st To ban the export of e-waste to developing countries in 2009
1st To offer free global recycling for consumers in 2006 – still the largest take-back program in the country
Lifetime CarbonFund Lifetime achievement award
8
Our leadership
Leadership in the communities we serve
Global Marketing
Making a meaningful difference in underserved communities by using Dell’s technology solutions, resources and know-how
In FY12, Dell gave $44.1M up $9M over prior year, impacting more than 3M children
Dell team members contributed 419,000 volunteer hours, more than double the prior year.
Dell supports pediatric cancer research with technology through a unique partnership with the Translational Genomics Research Institute and the Neuroblastoma and Medulloblastoma Translational Research Consortium to accelerate treatment
The Dell Social Innovation Challenge engaged more than 1,450 teams in a global competition that helps university students working to solve social problems to scale their ideas and make a positive impact on their communities
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Dell today
Leadership in Giving
Global Marketing 10
Industry trends
Global Marketing
2x IDC estimates that the Digital Universe will double every 18 months
44x By 2020, the Digital Universe will be 35ZB - 44 times as big as it was in 2009
3 billion people will connect electronically via mobile or Internet technology by 2014
$420 billion 2012 IT spending in emerging markets – an increase of 10.4% over 2010
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$73 billion worldwide spending on Cloud Services by 2015
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Industry trends
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Global Marketing
Businesses and organizations IT spending in 2012 expected to increase to $1.7T around three key areas (IDC): Mobility
Cloud computing
Analytics
IT taking a more strategic role in businesses and organizations
Consumerization of IT driving additional complexity
Consumers
Consumer behavior driving ubiquitous computing, always- on connectivity and anywhere, anytime mobility.
Generation Y will make up 48% of the global workforce by 2020 (Forrester)
In 2011, over 1 billion people will access the Internet through (non-PC) mobile devices (IDC)
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Industry trends
Customer needs are changing.
Global Marketing
Consumerization of IT
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Explosion of data
Emerging markets growth
Alternative computing platforms
Corporate IT complexity
Market dynamics
Global Marketing
End-User Computing
Servers, Storage, Networking Virtualization
vStart
AIM Systems Management
Modular Data Centers
Networking
Fluid Data Architecture
SAN & Scale-out NAS
Deduplication
Services, Security & Cloud
Multi-vendor support
BPO & applications
IT infrastructure outsourcing
Security & cloud
ITaaS, SaaS, PaaS
End-User Computing
Flexible & optimized value chain
Mobility solutions
Tablets & smartphones
Desktop Virtualization
Enterprise
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Dell Today
Our growth strategy Empowering IT and organizations to achieve their full potential by
delivering solutions and services that create competitive advantage
Software Systems
Management
Security
Data protection
Cloud integration
Global Marketing
$62.1 billion total revenues
$5.5 billion cash flow
$18.2 billion cash and investments
33% of revenue and
50% of gross margin generated by data center solutions
27% CAGR in Dell China revenue over 12 years
$1.6 billion revenue in India
$10.2 billion software distribution and peripherals business
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Dell today
Our FY12 financial strength
Global Marketing 16
Our customers
Global Marketing
We want to help every person at every age and in every profession achieve their potential – from the 4-year old starting school to a data center systems administrator to the CIO of a global corporation.
95% of global Fortune 500
10 million small businesses
400,000 classrooms
Every G20 government
200,000 physicians
75,000 channel partners
60,000 retail locations
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Our customers
Who we serve
Global Marketing
More than 103,000 team members
65% of Dell team dedicated to servers, storage, networking and services
7,000 team members in China
23,000 team members in India
12 solutions centers in 2011, 10 more in 2012
R&D centers in Israel, Silicon Valley and Austin
120,000+ Dell systems shipped each day; more than 1/second
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Our reach Serving millions of customers In 180 countries
Our customers
Global Marketing
“Only Dell could demonstrate the global capabilities and fast delivery times we needed.” -Dirk Vandenhirtz, Chief Executive Officer, LemnaTec, (Germany)
“The Dell team helped us make the most of our existing investments. We have a strong, long-term relationship with Dell. They’re not just selling us equipment, they’re assessing our needs and working with us to design integrated long-term solutions.” -Don Reece, IT director, Pembina Trails School Division, (Canada)
“We soon realised that Dell understood our industry – everything from the technology needed to design an F1™ car, to our requirement for trackside laptops and storage that could withstand extreme temperatures and vibrations.” -Bill Peters, Head of IT, Team Lotus, (United Kingdom, Malaysia)
“We have never experienced the level of support we receive with Dell. Support from Dell has always been amazing.” -Matthew Moore, CEO, rt health fund (Australia)
“Dell always offers us innovative suggestions on how to improve our infrastructure, including providing readiness for our IT staff, which helps us to manage our infrastructure more effectively.” -Frank Wang, Chief Executive, Easou (China)
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Our customers
What our customers tell us
Global Marketing
Dell’s efficient IT strategy enables customers to free critical IT dollars for innovation and competitive advantage through open, capable and affordable solutions.
Using standardization, consolidation and automation to reduce IT maintenance costs and free up to 50% of IT spending for innovation
More than 1 billion people connect on Dell cloud solutions
Dell services help companies reduce TCO by up to 10X.
Dell helps companies deploy Windows 7 almost 80% faster while cutting deployment costs by 55%
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Our customers
Midmarket to large enterprises
Global Marketing
Aggressive & flexible financing options help SMBs save money and do more of what they love.
Repeatedly Awarded “#1 IT services and support customer Satisfaction” by TBR.
More than 10 million SMB customers are served – directly and via 75,000+ channel partners – around the clock and around the world.
$26M investment and 1,000 engineers are focused on ensuring our systems and services perform as promised to quickly enable SMBs. 21
Dell helps simplify technology decisions for small and medium businesses with tailored solutions, reliable products, consultative services, and support that are aligned to their needs.
Our customers
Small and Medium Business
Global Marketing
Serving 65 central governments worldwide and every U.S. state
Leading efforts to help the U.S. government reduce the deficit by $1 Trillion
Top IT provider to the U.S. Federal Government
Delivering mobility, cloud computing and end-to-end solutions to help agencies reduce costs and enhance mission achievement.
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From mobility to the cloud, Dell’s solutions support governments as they seek to better serve citizens today and build more efficient infrastructures for tomorrow.
Our customers
Government organizations
Global Marketing
Connected Classroom strategy deploys digital capabilities to prepare students for success in Digital Age.
Dell’s team of former educators spend hundreds of hours per year providing professional development to educators.
Researchers at the world’s leading universities use Dell high performance computing to work on society’s biggest challenges.
Helping educational institutions leapfrog years ahead to achieve state-of-the-art IT outcomes that improve learning and increase efficiencies. 23
Dell provides customized solutions, services and programs that enable 21st century teaching and learning, preparing students for a globally competitive workforce
Our customers
Education
Global Marketing
+ Top global provider of healthcare IT services, serving:
15 of top 25 U.S. healthcare systems 3 out of 5 U.S. Hospitals 100 health insurers supporting more than 40 million members Leading pharma and life sciences companies
+ Recovered $15B over 7 years for hospitals through revenue cycle improvements, reclaiming time and money for patient care.
+ 11,000 dedicated team members, including 300+ clinicians, provide integrated business and technology solutions that reclaim time and money for patient care.
+ Efficiency of Dell solutions enables each hospital clinician to devote an average of 3 extra hours per week to patient care.
Dell Healthcare and Life Sciences solutions facilitate efficient, information-driven healthcare and accelerate innovation
Our customers
Healthcare
Global Marketing 25
Dell’s consumer solutions deliver the ultimate in Entertainment, Mobility and Gaming, helping people connect with each other and their passions.
Our customers
Consumers
+ Dell delivers breakthrough solutions for an ‘always connected’ lifestyle: XPS, duo (convertible); Streak 5 (pocket tablet)
+ Dell delivers seamless experiences across range of Consumer devices.
+ Dell’s design leadership and cutting-edge innovation were honored with 224 awards last year – an 18 percent increase over the previous year
+ Dell makes technology accessible: Dell.com is the #1 technology marketplace in the world, and Dell products are available in more than 60,000 retail locations worldwide
Global Marketing
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