the blvd transformation project - city of lancaster

The BLVD Transformation ProjectVern LawsonEconomic Development DirectorCity of Lancaster

Streetscape Before & After

The BLVD Core Before & After

BeX Site Before & After

Museum Site Before & After

BLVD Cinemas/Forge Site Before & After

Key Partnership: InSite Development

Target Tenant Mix

Commercial Property Improvement Program

•Grants of up to $40,000

•Redevelopment funding

•Matching contribution requirement

•Attracted 8 new businesses in the target tenant mix

•Supported upgrades for 3 existing businesses

Commercial Property Improvement Program

Commercial Property Improvement Program

Commercial Property Improvement Program

Commercial Property Improvement Program

Commercial Property Improvement Program

Commercial Property Improvement Program

Commercial Property Improvement Program

Redevelopment Funds

$380,000

Private Funds$720,000

Investment Generated

Continuing Development

Continuing Development

Continuing Development

Continuing Development

Key Partnership: The BLVD Association

Property-Based Improvement District (PBID)

30%

50%

18%

2%

PBID Funds

Clean & SafeMarketing & PromotionsAdvocacyContingency

Clean & Safe

Marketing & Promotions

Celebrate America on The BLVD

Streets of Lancaster Grand Prix

BooLVD Halloween & Harvest Festival

A Magical BLVD Christmas

•55 new businesses attracted since late 2009

•119% increase in revenue since 2007

•More than $135 million in private investment

•Over 1,900 jobs, including 800 permanent and 1,100 construction

By the Numbers

•Property values rose 5.9% from 2009 to 2013

•$280 million in overall economic output

•More than 165,000 square feet of commercial space constructed or rehabilitated

•Over 800 housing units constructed or rehabilitated

By the Numbers

An Award-Winning Downtown

• 2010 California Downtown Association Award: Streets of Lancaster Grand Prix

• 2011 American Public Works Association, High Desert Branch: Outstanding Project of the Year

• 2012 California Downtown Association Award: Physical Transformation

• 2012 California Redevelopment Association Award of Excellence: Community Revitalization

• 2012 National Award for Smart Growth Achievement: Overall Excellence

• 2013 International Downtown Association Pinnacle Award