the best booking channels for tours & activities

Post on 08-Sep-2014

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Here are 7 key distribution channels that tour operators can't (or at least shouldn't) ignore.

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sales@rezdy.comwww.rezdy.com

THE BESTBOOKING CHANNELS

FOR TOURS & ACTIVITIES

Selling direct to your customers is not enough to maximise your profits.

You need to increase your profits by investing in the right distribution channels.

Because more distribution channels=

More ways to reach customers

YOU

Here are 7 distribution

channels that you can’t ignore.

#1:

WEBSITES &SOCIAL MEDIA

> Provide all necessary information (description, details)

> Showcase photos, videos, testimonials

> Create an online presence on social networks

INTERNET = PURCHASING TOOL

GET FOUND ON:

#2:

ONLINE TRAVELAGENCIES

OTAs = ONLINE REACH

> They list your tour or activity on their site

> Their users search for and book with you

> They receive a percentage of commission

> Focused on tours and activities

> Sells products globally through Viator.com, 60 consumer-facing websites, mobile websites and apps, and affiliate network

> Listings supported by more than 500K reviews videos by travelers

> 9 million unique visitors per month

> Largest travel company in the world - covers flights, accommodation, car rental, things to do

> Global presence in over 70 countries

> Over 50 million unique visitors each month

> Mobile apps downloaded nearly 80 million times at a rate of over 200 downloads per minute

#3:

VISITOR INFORMATION

CENTRES

Many travelers head to Visitor Information Centres to look for recommendations.

As the first point of contact for travelers in your area, you want them to recommend

your business.

VICs = LOCAL REFERRALS

ABOUT VICs

> They provide tour booking and transport referral services

> They are run by local or state governments, or sometimes by an association of tourism operators

> They expect a commission for every referral

> They need a sales kit from you

#4:

GOVERNMENTTOURISM

SITES

GOV SITES = REPUTABLE LISTING

> They operate destination websites (national, state, region), and promote local tourism businesses

> They allow you to list your company and maybe buy ad space

> Tours and activities are usually required to meet a certain criteria in order to be accepted

#5:

ONLINE REVIEWSITES

GOOD REVIEWS = GOLD

93% of global travelers say their booking decisions are impacted

by online reviews

(Tourism Research Australia)

GET REVIEWED ON:

#6:

VOUCHERSITES

VOUCHERS = NEW CUSTOMERS

66 million digital coupons were redeemed industry-wide in 2013

(Voucher Cloud)

#7:

CONCIERGESERVICES

CONCIERGES = RESELLERS

> They assist hotel guests with tasks that will help them get the most out of the destination

> They make reservations for restaurants, spas, transport, events and tours and activities

> They need your sales kit for those who might be interested

> They are time-poor, so they need a quick way to check your availability and book

Want more tips on

distribution?

About Rezdy

We are a powerful online booking channel manager for niche tour operators.

Scenic flightsATV tours

Helicopter flightsSea kayaking

Sailing tripsShuttles

...just to name a few

Fishing chartersGPS guided tours

Walking toursSurf schools

Cruises & historic toursSkydiving

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