the basics of mobile usability

The real secrets of mobile

MobilePC

MobilePC

Minimalizationof PC-Web?

MobilePC

Minimalizationof PC-Web?

10 golden Rules?

10 golden Rules?

„Mobile usability is hard!“- Jakob Nielsen

„Mobile usability is hard!“- Jakob Nielsen

1 Ecosystem

2 Context

3 Content

4 Designing

5 Testing

1 Ecosystem

2 Context

3 Content

4 Designing

5 Testing

Network

Devices

Services

Platforms

Display

Navigation

1 Ecosystem

2 Context

3 Content

4 Designing

5 Testing

Society

Don't forget the user

Situation

Stress-Level

Quick Information

1 Ecosystem

2 Context

3 Content

4 Designing

5 Testing

The same as PC-Web

Keep it simple !

1 Ecosystem

2 Context

3 Content

4 Designing

5 Testing

Mobile is different

Experience

Navigation

Joy of use

Form Factor

Display

~ 10.000 devices worldwide

~ 10.000 devices worldwide

X~ 170 features per device

~ 10.000 devices worldwide

X~ 170 features per device

=Lots of problems!

fitml.com helps you to solve the fragmentation

problem!

© 2011 Sevenval GmbH

How it works

Local Files

SevenvalFIT Technology

FITML Processor

Device Database

FITMLsrc.examples

HTMLanywebsite.com

XML/RSSfeed.example.com

JSONany API

It’s free!

1 Ecosystem

2 Context

3 Content

4 Designing

5 Testing

„Mobile usability is hard!“- Jakob Nielsen

„Mobile usability is hard!“- Jakob Nielsen

But that doesn‘t meangood mobile usability

is impossible …

… it means the key ofgood mobile usability is

testing.

… e.g. me on fitml.com

Build yourown

testing sled.

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