the art of content / mark farmer, webness
Post on 25-Jan-2015
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Mark Farmer
Marketing is dead. Long live marketing.
Help
Somehow a connection is made
Content
The ROM
flickr.com/photos/905bosun/4081842460
Blogging
A bullet with butterfly wings
Great success
A vile, disgusting success story
The reign in Spain
What does Mitch say?
http://www.twistimage.com/blog/archives/this-blog-sucks-and-youre-probably-not-reading-this/
Be like the Donald • Unique
• Rich
• Engaging
• Controversial
• Fresh
My humiliation at the hands of socks Me: about 500 followers
Sockington: about 1,430,500 followers
Typical Mark Farmer tweet:
“"founders' influence on company
culture is enormous. Yang & Filo
cared about business, not products
/ innovation" ”
Typical Sockington tweet:
“ATTENTION ALL TWITTER
FOLLOWERS STOP EVERYTHING
FOR THIS IMPORTANT MESSAGE
pet me WHEW EMERGENCY
OVER itchy ear vanquished”
Tonnes of Twitter
‘Official’ accounts
○ ROMToronto
○ ROMKids
○ ROMPalaeo
○ ICCattheROM
○ ROMWalks
○ ROMSouthAsia
○ ROMGovernors
○ YPCROM
Individual accounts
○ janetcarding
○ davide_ROM
○ marksROM
○ museumgirlROM
○ KimTTait
○ davehireland
Unofficial / personal
○ wrdodger
○ nomantoronto
○ ogradyelizabeth
TBD
○ ROMVisitors
○ GreenROM
Other
○ ROMSandbox
○ ROMSingles
Podcasts
Video
Real learnings
Content Management Sytems
The scan, man
• Adobe
• AGO
• Australian Museum
• Balboa Park Online Collective
• British Museum
• Canadian Museum of Civilization
• Civic Actions
• EpiServer
• Indianapolis Museum of Art
• Imperial War Museum
• MOMA
• Museum Victoria
• National Gallery, Washington
• Ontario Science Centre
• Oracle
• Percussion Software
• Playground Digital
• San Francisco MOMA
• Smithsonian
• Smithsonian NMNH
• Squiz Software
• The Working Group
• V&A
• V51 Consulting
• Whitney Museum
Seriously big project
Shiny….
Content Management
Current users
If you remember nothing else…
Thank you
E-mail: markfarmer@webness.biz
Website: webness.biz
Blog: webheresies.com
Twitter: markus64
Facebook: markus64
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